Video ad CPMs are roughly 10X higher than CPMs of display and mobile ads. This provides huge incentive for bad guys to go after this type of fraud, because it is so much more lucrative.

1. Trends in
Video Ad CPMs
Dr. Augustine Fou <acfou @ mktsci.com>
http://www.linkedin.com/in/augustinefou
November 2013
-1-
Augustine Fou

2. UPDATE: Shift of Dollars to
Online Video Ads
An October 2013 survey
from Adap.tv and Digiday polled digital and
marketing professionals to get a bead on the
state of the video ad industry. They found that
online advertising budgets were most often
growing at the expense of TV broadcast
budgets, according to brands. In fact, 31% of
brands that responded were planning to shift
their advertising budgets away from broadcast
television and into online video, while 30%
planned to take money away from display
advertising for online video.
Source: eMarketer, Oct 29, 2013
-2-
Augustine Fou

3. Video Ad CPMs
Display ad eCPM $1.06 March 2013
Mobile ad eCPM $0.72 March 2013
Video ad eCOM $9.99 March 2013
Source: Turn, October 2013
-3-
Augustine Fou

4. Video Ad CTRs
Source: AdoTube via MarketingCharts March 2013
-4-
Augustine Fou

5. Video Ad Formats (length)
Source: tnooz.com Feb 2013
-5-
Augustine Fou

6. Video Views vs Ad Views
Source: tnooz.com Feb 2013
-6-
Augustine Fou

7. Number of Ads per Video
Source: tnooz.com Feb 2013
-7-
Augustine Fou

8. Video Ad CTR Trend
Source: AdoTube via MarketingCharts March 2013
-8-
Augustine Fou

9. Related Articles
Digital Marketing CPM Benchmarking and Comparison
By: Augustine Fou, August 2013
Display Ad Waste Video Ad Waste
By: Augustine Fou, September 2013
How Bad Guys do Video SEO
By: Augustine Fou, November 2013
Fake Views on YouTube
By: Augustine Fou, October 2013
Video Ad Fraud Investigation Part 1
By: Augustine Fou, October 2013
-9-
Augustine Fou

10. Dr. Augustine Fou – Chief Digital Strategist
“As more users move to mobile; sites
need to adapt to serve them. But mobile
will soon no longer be considered a
separate channel because usage patterns
are the same as desktop.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou
- 10 -
@acfou
Augustine Fou