There is still little correlation between offline retail sales dominance and social media prowess; so there remains a huge opportunity for retailers to take fuller advantage of digital and social media channels.

1. Top 10 Retail Brands
Stores vs Facebook
Dr. Augustine Fou
Credentials http://slidesha.re/Hbud5s
April 18, 2012.
April 18, 2012. 1

2. Apple
$6,100 sales / sq. ft.
April 18, 2012. 2

3. Tiffany & Co
$3,000 sales / sq. ft.
April 18, 2012. 3

4. Coach
$1,800 sales / sq. ft.
April 18, 2012. 4

5. lululemon athletica
$1,700 sales / sq. ft.
April 18, 2012. 5

6. GameStop
$1,000 sales / sq. ft.
April 18, 2012. 6

7. Costco
$1,000 sales / sq. ft.
April 18, 2012. 7

8. Polo Ralph Lauren
$900 sales / sq. ft.
April 18, 2012. 8

9. Whole Foods
$870 sales / sq. ft.
April 18, 2012. 9

10. Best Buy
$800 sales / sq. ft.
April 18, 2012. 10

11. Zale Jewelers
$750 sales / sq. ft.
April 18, 2012. 11

12. Walgreens
$700 sales / sq. ft.
April 18, 2012. 12

13. CVS
$700 sales / sq. ft.
April 18, 2012. 13

14. The Limited
$650 sales / sq. ft.
April 18, 2012. 14

15. Sam’s Club
$650 sales / sq. ft.
April 18, 2012. 15

16. Aeropostale
$600 sales / sq. ft.
April 18, 2012. 16

17. Urban Outfitters
$500 sales / sq. ft.
April 18, 2012. 17

18. Guess?
$500 sales / sq. ft.
April 18, 2012. 18

19. Offline Sales / Facebook Fans
Source: RetailSails, Company Data Source: Facebook, as of 4/18/2012
April 18, 2012. 19

20. So what?
“There is still little correlation between
offline retail sales dominance and social
media prowess; so there remains a huge
opportunity for retailers to take fuller
advantage of digital and social media
channels.”
- Dr. Augustine Fou
April 11, 2012 20

21. Dr. Augustine Fou – Chief Digital Strategist
Dr. Augustine Fou is an industry-recognized thought
leader in digital strategy, search and social media
marketing and former Group Chief Digital Officer of
Omnicom's Healthcare Consultancy Group. Dr. Fou has
over 16 years of management consulting and digital
strategy consulting experience, advising CMOs,
marketing executives, and global brands. He pioneered
the application of the Unified Marketing™ framework
to optimize marketing across both traditional and
digital channels and tactics.
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou
April 11, 2012 21
acfou@mktsci.com

22. Melisa Lopez – Digital Media Director
Melisa Lopez has over 7 years of experience
in ecommerce, digital media marketing, and
Internet strategy consulting as founder of MR
Roses Flower Co, and WPS Digital, a digital
marketing company.
Melisa Lopez is a former Client Analyst at
Goldman Sachs. Melisa earned her MBA
from Florida International University, and a
Professional Certificate in Digital Media
Marketing from New York University. She
is a magna cum laude, Bachelor of Arts in
Economics, of Universidad San Francisco de
Quito
Melisa can be found on Twitter @carmenmel
LinkedIn: http://www.linkedin.com/pub/melisa-lopez/4/488/962
April 16, 2012. 22