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BUSINESS
CASE FOR USING VIDEO
INTERVIEWING
@ChrisYoungR
Presented by Christopher Young
HR & Recruiting
For
1
5
@CHRISYOUNGR
Quoted In
WSJ, U.S. News & World
Report, Philadelphia
Inquirer, SmartCEO
Management Consulting
LAURENT CASTEL
Christopher Young
1
CEO at Async Interview2
Online Staffing & Sourcing Advisory
Board Member at HR.com
3
20
SECTION I: What Video Interviewing Is & How It Is Used
2
PRE-RECORDED
Allows you to review unrehearsed
candidate responses to your
questions.
Assess candidates quickly and
efficiently while maintaining a
standardized and fair interview
environment.
@ChrisYoungR
Presented by Christopher Young
2
LIVE
Allows your team to conduct a live
group interview anywhere in the
world.
Used to justify whether a candidate
should be flown in for a final onsite
interview.
@ChrisYoungR
Presented by Christopher Young
@ChrisYoungR
Presented by Christopher Young
1
What is your familiarity with video interviewing
prior to this webinar? (select all that apply)
 Currently Evaluating
 Currently Using Pre-Recorded
 Currently Using Live
 Know Something About It
 Never Heard of It
18
TRENDS
VIDEO IN RECRUITING
42%
OF COMPANIES USE VIDEO IN TALENT
ACQUISITION
58.3%
OF COMPANIES ARE USING MORE
TECHNOLOGY IN RECRUITING
@ChrisYoungR
Presented by Christopher Young
http://online.wsj.com/article/SB10001424053111904537404576554943587087926.html
http://www.unco.edu/careers/assets/documents/NACEJobOutlookNov2011.pdf
20
SECTION II: The ROI of Implementing Video Interviewing
25
Employers using
video interviewing
will have up to a
5-TO-1
ROI
in saved travel
expenses
70%
THE ROI
in reduced
time-to-fill
50%
@ChrisYoungR
Presented by Christopher Young
24
Maintain a
consistent
candidate experience
Get
more QUALIFIED
candidates from a
more DIVERSE
candidate pool
Gather
objective
manager feedback
@ChrisYoungR
Presented by Christopher Young
THE ROI
20
SECTION III: The Tools & Information to Build a Personalized
Business Case
21
6 Steps to Building
Your Business Case
Identify the
problem
Suggest a
solution
Outline
opportunity
items
Define
results
Justify the
solution
Plan for
Next Steps6 2
4
1
5 3
@ChrisYoungR
Presented by Christopher Young
21@ChrisYoungR
Presented by Christopher Young
IDENTIFY THE PROBLEM(S)
LONG TIME-TO-FILL
NOT A DIVERSE CANDIDATE POOL
UN-ENGAGED HIRING MANAGERS
ANECDOTAL FEEDBACK
INUNDATED WITH PHONE SCREENS
INCONSISTENT CANDIDATE EXPERIENCE
TOO MANY FINALISTS
BAIT AND SWITCH CANDIDATES
1
2
3
4
5
6
7
8
What is the current
process like?
6 2
4
1
5 3
@ChrisYoungR
Presented by Christopher Young
1
Which of these problems are impacting your
daily operations most?
 Long Time-to-Fill
 Not a Diverse Candidate Pool
 Un-Engaged Hiring Managers
 Inundated with Phone Screens
 Anecdotal Hiring Manager Feedback
21@ChrisYoungR
Presented by Christopher Young
SUGGEST A SOLUTION
Reduce Time-to-Fill
There's no need to schedule prescreens. Candidates
can complete the interview anytime before the set
deadline and hiring team can view it anytime after that.
Add Convenience for Hiring Manager & Recruiters
Since videos are stored and saved, the hiring team can
review them on a PC or mobile device at their
convenience.
Gather Objective Hiring Manager Feedback
Hiring managers leave their ratings to our interview
rubric next to each candidate’s interview so we know
whether to move forward or not.
6 2
4
1
5 3
21
OUTLINE OPPORTUNITY ITEMS
6 2
4
1
5 3
Opportunity Item Key Challenges
Reduce Time-to-Fill • Heavily Reliant on Recruiter and
Candidate Schedules
• Time-consuming to Get Hiring Manager
Feedback
Reduce Travel
Expenses
• Spending approx. $1,200 for a
candidate to fly in and approx. $300 for
a candidate to drive to our office
Improve Quality of
Hire
• Hiring Managers don’t see candidates
until final round
• Some skills are hard for recruiter to
assess
21
Define Results
6 2
4
1
5 3
Opportunity Item Key Challenges Potential Results
Reduce Time-to-Fill • Heavily Reliant on Recruiter and
Candidate Schedules
• Time-consuming to Get Hiring Manager
Feedback
• Recruiter and Candidate Flexibility
• Convenience of Providing Feedback
Between Busy Schedule
Reduce Travel
Expenses
• Spending approx. $1,200 for a
candidate to fly in and approx. $300 for
a candidate to drive to our office
• Reduce travel expenses with live video
interview before onsite visit
Improve Quality of
Hire
• Hiring Managers don’t see candidates
until final round
• Some skills are hard for recruiter to
assess
• Recruiter and Candidate Flexibility
• Convenience of Providing Feedback
Between Busy Schedule
@ChrisYoungR
Presented by Christopher Young
1
What is your estimated cost-per-hire?
 $0 - 500
 $501 – 1,000
 $1,001 – 2,000
 $2,001 – 3,000
 $3,000+
21
Justify the Solution
6 2
4
1
5 3
Opportunity Item Objective
Result
Reasoning
•
•
•
@ChrisYoungR
Presented by Christopher Young
21
Suggest Plan for Implementation
6 2
4
1
5 3
@ChrisYoungR
Presented by Christopher Young
Share
Best
Practices
Roll-outPilot
1 Take 3-4 recruiters and pilot
2 Share best practices with the whole team
3 Roll out using 3-4 champions and vendor to train teams
1
2
3
21
6 Steps to Building
Your Business Case
Identify the
problem
Suggest a
solution
Outline
opportunity
items
Define
results
Justify the
solution
Plan for
Next Steps6 2
4
1
5 3
@ChrisYoungR
Presented by Christopher Young
About Async Interview
• Async Interview (www.asyncinterview.com) provides
pre-recorded/video screening & live video interviewing
Where to Go from Here
 Map out your current interview process
 Get a free ROI Analysis here
 Download a simple video interviewing Business Case
template
 Finalize your Business Case to present to leadership
THANK YOU !
27
@CHRISYOUNGR
Christopher Young
CEO | Async Interview
215.645.7132
cyoung@asyncinterview.com
www.asyncinterview.com

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Building a Business Case for Video Interviewing

  • 1. BUSINESS CASE FOR USING VIDEO INTERVIEWING @ChrisYoungR Presented by Christopher Young HR & Recruiting For 1
  • 2. 5 @CHRISYOUNGR Quoted In WSJ, U.S. News & World Report, Philadelphia Inquirer, SmartCEO Management Consulting LAURENT CASTEL Christopher Young 1 CEO at Async Interview2 Online Staffing & Sourcing Advisory Board Member at HR.com 3
  • 3. 20 SECTION I: What Video Interviewing Is & How It Is Used
  • 4. 2 PRE-RECORDED Allows you to review unrehearsed candidate responses to your questions. Assess candidates quickly and efficiently while maintaining a standardized and fair interview environment. @ChrisYoungR Presented by Christopher Young
  • 5. 2 LIVE Allows your team to conduct a live group interview anywhere in the world. Used to justify whether a candidate should be flown in for a final onsite interview. @ChrisYoungR Presented by Christopher Young
  • 6. @ChrisYoungR Presented by Christopher Young 1 What is your familiarity with video interviewing prior to this webinar? (select all that apply)  Currently Evaluating  Currently Using Pre-Recorded  Currently Using Live  Know Something About It  Never Heard of It
  • 7. 18 TRENDS VIDEO IN RECRUITING 42% OF COMPANIES USE VIDEO IN TALENT ACQUISITION 58.3% OF COMPANIES ARE USING MORE TECHNOLOGY IN RECRUITING @ChrisYoungR Presented by Christopher Young http://online.wsj.com/article/SB10001424053111904537404576554943587087926.html http://www.unco.edu/careers/assets/documents/NACEJobOutlookNov2011.pdf
  • 8. 20 SECTION II: The ROI of Implementing Video Interviewing
  • 9. 25 Employers using video interviewing will have up to a 5-TO-1 ROI in saved travel expenses 70% THE ROI in reduced time-to-fill 50% @ChrisYoungR Presented by Christopher Young
  • 10. 24 Maintain a consistent candidate experience Get more QUALIFIED candidates from a more DIVERSE candidate pool Gather objective manager feedback @ChrisYoungR Presented by Christopher Young THE ROI
  • 11. 20 SECTION III: The Tools & Information to Build a Personalized Business Case
  • 12. 21 6 Steps to Building Your Business Case Identify the problem Suggest a solution Outline opportunity items Define results Justify the solution Plan for Next Steps6 2 4 1 5 3 @ChrisYoungR Presented by Christopher Young
  • 13. 21@ChrisYoungR Presented by Christopher Young IDENTIFY THE PROBLEM(S) LONG TIME-TO-FILL NOT A DIVERSE CANDIDATE POOL UN-ENGAGED HIRING MANAGERS ANECDOTAL FEEDBACK INUNDATED WITH PHONE SCREENS INCONSISTENT CANDIDATE EXPERIENCE TOO MANY FINALISTS BAIT AND SWITCH CANDIDATES 1 2 3 4 5 6 7 8 What is the current process like? 6 2 4 1 5 3
  • 14. @ChrisYoungR Presented by Christopher Young 1 Which of these problems are impacting your daily operations most?  Long Time-to-Fill  Not a Diverse Candidate Pool  Un-Engaged Hiring Managers  Inundated with Phone Screens  Anecdotal Hiring Manager Feedback
  • 15. 21@ChrisYoungR Presented by Christopher Young SUGGEST A SOLUTION Reduce Time-to-Fill There's no need to schedule prescreens. Candidates can complete the interview anytime before the set deadline and hiring team can view it anytime after that. Add Convenience for Hiring Manager & Recruiters Since videos are stored and saved, the hiring team can review them on a PC or mobile device at their convenience. Gather Objective Hiring Manager Feedback Hiring managers leave their ratings to our interview rubric next to each candidate’s interview so we know whether to move forward or not. 6 2 4 1 5 3
  • 16. 21 OUTLINE OPPORTUNITY ITEMS 6 2 4 1 5 3 Opportunity Item Key Challenges Reduce Time-to-Fill • Heavily Reliant on Recruiter and Candidate Schedules • Time-consuming to Get Hiring Manager Feedback Reduce Travel Expenses • Spending approx. $1,200 for a candidate to fly in and approx. $300 for a candidate to drive to our office Improve Quality of Hire • Hiring Managers don’t see candidates until final round • Some skills are hard for recruiter to assess
  • 17. 21 Define Results 6 2 4 1 5 3 Opportunity Item Key Challenges Potential Results Reduce Time-to-Fill • Heavily Reliant on Recruiter and Candidate Schedules • Time-consuming to Get Hiring Manager Feedback • Recruiter and Candidate Flexibility • Convenience of Providing Feedback Between Busy Schedule Reduce Travel Expenses • Spending approx. $1,200 for a candidate to fly in and approx. $300 for a candidate to drive to our office • Reduce travel expenses with live video interview before onsite visit Improve Quality of Hire • Hiring Managers don’t see candidates until final round • Some skills are hard for recruiter to assess • Recruiter and Candidate Flexibility • Convenience of Providing Feedback Between Busy Schedule
  • 18. @ChrisYoungR Presented by Christopher Young 1 What is your estimated cost-per-hire?  $0 - 500  $501 – 1,000  $1,001 – 2,000  $2,001 – 3,000  $3,000+
  • 19. 21 Justify the Solution 6 2 4 1 5 3 Opportunity Item Objective Result Reasoning • • • @ChrisYoungR Presented by Christopher Young
  • 20. 21 Suggest Plan for Implementation 6 2 4 1 5 3 @ChrisYoungR Presented by Christopher Young Share Best Practices Roll-outPilot 1 Take 3-4 recruiters and pilot 2 Share best practices with the whole team 3 Roll out using 3-4 champions and vendor to train teams 1 2 3
  • 21. 21 6 Steps to Building Your Business Case Identify the problem Suggest a solution Outline opportunity items Define results Justify the solution Plan for Next Steps6 2 4 1 5 3 @ChrisYoungR Presented by Christopher Young
  • 22. About Async Interview • Async Interview (www.asyncinterview.com) provides pre-recorded/video screening & live video interviewing
  • 23. Where to Go from Here  Map out your current interview process  Get a free ROI Analysis here  Download a simple video interviewing Business Case template  Finalize your Business Case to present to leadership
  • 24. THANK YOU ! 27 @CHRISYOUNGR Christopher Young CEO | Async Interview 215.645.7132 cyoung@asyncinterview.com www.asyncinterview.com