Actionable Video SEO for Marketers

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This slide presentation was presented at SLCSEM in Salt Lake City. I also wrote a supporting post: http://www.seo.com/blog/actionable-video-seo-marketers/

Business Technologie

Actionable Video SEO

Ash Buckles
President, SEO.com

Video Ranking Factors
• Keywords in title
• Number of views
• Number of comments
• Category & Tags
• +1/Shares/Tweets/Embeds
• Favorites
• Ratings
• Sentiment (Like/Dislike ratio)
• Channel views
• Number of subscribers
• Links
• Embeds
• Video Sitemap
• Channel login activity
• Speed & consistency of interest
• Quality description (click-thru factor)
• Flags

Types of Videos
Things that appear in Universal Search

Related Searches
Keyword Research
Suggest/Auto Complete Terms
YouTube Searches & Related
Keywords from Social Media Users
Industry terms

Product Videos

Increased sales: 6-30%
(ReelSEO - http://www.reelseo.com/video-demos-sales-zappos/)

Product Videos
• OraBrush
– 45 million views
– 175k subscribers
– User reviews
– As Seen on
YouTube

Product Videos
• Will It Blend
– 185 million views
– 449k subscribers
– Cross promotion
• Ford Fiesta
• Justin Bieber
• Orabrush

Types of Videos
• Events
• Interviews
• Journalistic storytelling
• Screenshot (demo) movies
• Tutorials

Purpose of Video Marketing
SERPs real estate

Purpose of Video Marketing
• Audience loyalty
• Campaign promotions
• Announcements
• Content curation
• Advertising

Video Advertising
• $5B in digital video advertising by 2016
(Forrester)
• Video advertising isn’t just for your online videos
anymore
– Google TV
– Apple TV
• Online video ad networks
– Tremor Video
– YuMe
– Adap.tv

Video Tips
• Accelerate views
– Buy views (advertising)
– Incentives views, shares, comments, etc.
– Share with established audience
• Email
• Social media
• Cross promotion

Ash Buckles
President, SEO.com
ash@seo.com
@ashbuckles

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Actionable Video SEO for Marketers

1. Actionable Video SEO Ash Buckles President, SEO.com

3. 13 top videos from YouTube

4. Video Sites

5. Video Ranking Factors • Keywords in title • Number of views • Number of comments • Category & Tags • +1/Shares/Tweets/Embeds • Favorites • Ratings • Sentiment (Like/Dislike ratio) • Channel views • Number of subscribers • Links • Embeds • Video Sitemap • Channel login activity • Speed & consistency of interest • Quality description (click-thru factor) • Flags

8. User Intent

9. Video Search

10. Types of Videos Things that appear in Universal Search

11.

12.

13. Related Searches Keyword Research Suggest/Auto Complete Terms YouTube Searches & Related Keywords from Social Media Users Industry terms

14. Types of Videos Product videos

15. Product Videos Increased sales: 6-30% (ReelSEO - http://www.reelseo.com/video-demos-sales-zappos/)

16. Product Videos • OraBrush – 45 million views – 175k subscribers – User reviews – As Seen on YouTube

17. Product Videos • Will It Blend – 185 million views – 449k subscribers – Cross promotion • Ford Fiesta • Justin Bieber • Orabrush

18. Types of Videos • Events • Interviews • Journalistic storytelling • Screenshot (demo) movies • Tutorials

19. Purpose of Video Marketing SERPs real estate

20.

21. Purpose of Video Marketing • Audience loyalty • Campaign promotions • Announcements • Content curation • Advertising

22. Video Advertising

23. Video Advertising • $5B in digital video advertising by 2016 (Forrester) • Video advertising isn’t just for your online videos anymore – Google TV – Apple TV • Online video ad networks – Tremor Video – YuMe – Adap.tv

24. Video Advertising

25. Video Tips • Accelerate views – Buy views (advertising) – Incentives views, shares, comments, etc. – Share with established audience • Email • Social media • Cross promotion

26. Ash Buckles President, SEO.com ash@seo.com @ashbuckles

Actionable Video SEO for Marketers

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