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Online Peer-to-Peer Fundraising Best Practices
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Best Practices for Online
P2P Fundraising
By Aseem K Thakur
(Co-founder of GIVEasia.org)
aseem@GIVEasia.org
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My Ambitious Goal
What is P2P Fundraising and why you
should care?
Three ingredients of successful P2P
Fundraising campaigns
Framework to design, communicate and
execute your next P2P fundraising campaign
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What is P2P Fundraising?
Peer-to-Peer fundraising is when you
empower your supporters to raise funds
from their peers on your organization’s
behalf.
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Traditional Versus P2P
Charity reaches
Impersonal
One to many
Very expensive
Always charity-driven
Charity empowers
Very personal
Many to many
Extremely Inexpensive
Driven by supporters
Traditional P2P
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The Beauty of Fun-raising
Your job as fundraiser is to
channel their passion for good!
11. +
We Will Dance
Singapore’s very first 10 hour dance marathon
200+ teams fundraised for their favorite cause
Over 25K raised for various charities
Completely volunteer-driven event