Introduction to ArtMole

1. Introduction to ArtMole
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2. IntroductIon
The executives & shareholders of ArtMole would like to invite you to review and influence the business processes
and the design of the ArtMole portal. The team members having corporate, technical & artistic experience
combined with international exposure, have been the key ingredient to the development of ArtMole portal thus
far. Despite all of our experiences, we recognize that the real value comes from an integrated customer driven
business solution. Our business model aims to yield it’s value proposition by specialising on what we do best &
outsourcing the rest. The key to the outsourcing is to do so with organisations specializing in those areas, allowing
us to achieve great results.
ArtMole is a web based portal emanating from the experiences of a group of people who use art, work with art,
understand the importance of art & are artists. It reflects the aspirations & desire for innovation of a collective,
who want to provide a venue for art & art lovers to come together to peruse, to conduct business & to build new
& unique partnerships providing a complete life cycle.
We have developed modular capabilities in the ArtMole portal which go beyond the portal & include the processes
/ procedures for sales, production & back office capabilities. We believe that the combination of the processes
and services within ArtMole, in combination with the artist portfolios makes for a rich and unique environment.
© ArtMole Inc. 2009
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3. BreakIng the ShackleS of artIStS
Historically art has been limited by the bound of its artist’s
location. The internet era has exploded, supporting many
Design Business
industries including art and has now ‘come of age’ allowing Secure customer
financial data
aspiring artists the chance to share & enrich each other across Principles Principle
management.
the globe.
The artistic ‘solitary confinement’ experienced by the founding Process
Focused on
automation
managed
artists of ArtMole motivated the building of this electronic community optimization
growth
to ensure
& global
& we now have the choice of maintaining our seclusion in the site or Take advantage of what cost
expansion & is there today. management
reach
sharing in group forums.
To satisfy the thirst of variety, our pre-launch efforts have been Product/ Price/ Quality/
Operational Associated
divided equally across all continents and cultures to try and Delivery drives our
backoffice team
Principles Portals
accumulate as much ethnic variety as possible.
© ArtMole Inc. 2009
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4. the BIrth of the Idea
Like most people in the early 90’s I had a dream of building an art portal to support striving artists and art
academics allowing them to voice opinions and share art. Almost 20 years on I am about to realise that dream as
the CEO of ArtMole Inc. The cost of technology and communications at the time I visualised this dream made the
concept of ArtMole simply a ‘pipe dream’. But hope and passion for the arts kept this dream smouldering in my
mind and I felt that one-day the unthinkable would be a reality.
As the Concept founder I am a seasoned photographic & video professional & academic with 20 year international
experience. During the past 10 years, I have successfully taken up the positions of CEO, Production Executive,
University Lecturer & Freelance Creator of artworks. Five years ago I met up with a person (the IT co-founder) that
had an IT attitude which held no barriers and believed strongly that ‘anything is possible’ with the right backing
and support.
The IT co-founder has had over 25 year international career, working within Global IT consulting and ‘blue
chip’ organizations. He has a deep and varied experience in strategic and tactical development of agile business
applications following an enterprise and service orientated architecture approach.
© ArtMole Inc. 2009
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5. the Internet haS encouraged the ProlIferatIon of art
The internet era has exploded supporting many industries & art Artists
has now ‘come of age’ to do the same. Allowing aspiring artists the Galleries
We take away the
complexities of learning Providing galleries the
chance to share, inspire & enrich each other across the globe. to run a business & create opportunity of expanding
the time for the artist their opportunities of sale to
to develop art. Resource an international audience.
We truly believe that we have the right blend of process management, targeting & optimization is
the essences of what
automation & system design that makes this offering the right we do.
business proposition to aspiring, professional artist & gallery owners
alike. Providing them with high quality reproduction art & the delivery The Process
engine to support the business of art sales & marketing. Optimizer
Buyers
We at ArtMole strongly believe in the realisation of our destiny and Museums We provide
Untapped treasures the opportunity of
recognize that this can only be achieved by managing and building lying hidden for viewing and reviewing
decades have an art for around the world,
our brand image. Our customers are central to our success and opportunity of seeing the from artists, galleries &
light of day. museums.
fostering long-term relationship will pay big dividends in the future.
The needs to foster and nurture our customers in their own unique
way is critical to our success.
© ArtMole Inc. 2009
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6. Why We are confIdent We can Succeed
Together as the conceptual cofounder and the IT cofounder we formed the nucleus of the business operational
team of ArtMole and went about designing and testing business capabilities and functionalities to create the
first of many phases of the ArtMole concept. This has allowed us to develop ‘dormant modules’ that will be
implemented as the need arises in a much more rapid pace.
This work resulted in the piloting of aspects of business and IT design concepts during Q3 2008 and the analysis
from the pilot has resulted in progressive changes into the design of the current and next 2 generations of
business application functionality. We are now preparing to go live with the first generation of ArtMole product
suite on May 24, 2009 supporting English and French languages. With the support of 9 additional languages by
the end of Q3 2009.
© ArtMole Inc. 2009
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7. Value ProPoSItIon lImIted art reProductIon artISt
of for an
Traditionally, an artist produces a single piece of art and sells the original at a price that may not be commenseurate
to it’s real value. ArtMole’s offering provides high quality digital reproductions (Giclées) service that allows the
limited reproduction of the art. This service allows the artists to satisfy multiple admirers at a realistic price and
allows the artist the time to determine a true value for the original.
From the early days of our strategy, we have conceptualized and are now driving a global artist pool. We believe
that the need of diverse art is critical to ensure that art survives the current economic climate and future changes.
By nature, limited art reproductions have an inherent shelf life, this being the number of allowable reproductions.
It is this factor that necessitates the continual repleneshing of art within the ArtMole portfolio and is the foundation
of our continued relationship with the artist.
© ArtMole Inc. 2009
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8. Value ProPoSItIon lImIted art reProductIon art Buyer
of for an
So often, art buyers have pondered over the purchase of an original piece of art due to it’s high value only to find
the art being purchased by another admirer. Technology in the past did not allow for a high quality reproduction
to be available. This allows the buyer to reduce the risk of buying expensive originals and exploring the aesthetic
fit of a reproduction in the environment that the art is to be placed.
Art can be purchased through several human senses ranging from appreciation of beauty or the raw value
of monetary gain. The fact that it is a limited reproduction provides the buyer with a measure of investment
protection. This allows the buyer to acquire art from various up and coming artists and have their works in limited
reproduction for future sale, taking advantage of a growth in the artist’s fame and recognition.
© ArtMole Inc. 2009
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9. artmole mISSIon
ArtMole is in business for one reason: to maximize the business value of our client’s (the budding & professional
artists & art lovers). By investing in technology & operations capabilities we have taken the monotony out of the
business of art, leaving the artist to do what they do best & yet help them in building a secure livelihood.
ArtMole operations & Has built efficient & cost effective tools to maximize the over the site capabilities supporting artists to promote themselves
management services & their work
To support the Investment activities & Product Businesses of ArtMole globally by providing high quality Core Processing
Core Processing Services
Services that are robust, scaleable & economically comparable to best practice in the industry
To provide accurate & consistent enterprise data in support of the investment & business management activities of ArtMole,
Data Services
at a cost & quality that provides a distinct competitive advantage
Enterprise Architecture Designed & built an ArtMole-wide strategy, architecture & roadmap that is being utilized in the development of associated
portals (religious & original art as examples)
& Engineering
Turnkey Business Provide the support & delivery of technology & operation solutions for the Research & Development arm of ArtMole.
Solution Be the one-stop shop for artists & galleries we support and the buyers and purveyors of art
Sales, Marketing & Sales, Marketing & Distribution will maximize the business value of our artists & gallery clients investment in technology
Distribution & operations solution
Infrastructure Operate to a more cost effective strategy, driving cost & efficiency savings & enhancing governance & management of the
Investments businesses’ investment in technology
© ArtMole Inc. 2009
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10. artmole Portal - Screen ShotS
© ArtMole Inc. 2009
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11. artmole Portal - Screen ShotS
© ArtMole Inc. 2009
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12. contact emaIlS
artists@artmole.com
care@artmole.com
info@artmole.com
marketing@artmole.com
subscriptions@artmole.com
writers@artmole.com
© ArtMole Inc. 2009
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