Blueliner - A Leading Digital Agency - 2010 Capabilities Deck

SEM Capabilities & Case Studies 7 Pillars of Digital Strategy 2010

Company Overview Core Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ownership & Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Infrastructure: US, Asia, Europe ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],blueliner angla NY

Interactive Marketing Clients California Closets (Lifestyle) Completely Bare (Beauty) IZOD Men’s Fragrance (Beauty) Bogner (Fashion) Allied Home Mortgage (Real Estate) New York Video School (Education) 401kid (Finance) CMS Forex (Finance) Guardian Water & Power (Energy) Morningside Translations (Translations) Blueliner is a reputable digital marketing agency based in New York , with presence in Asia, Latin America and Europe . We have built successful social, mobile and search campaigns for hundreds of clients, including: Medical Hair Restoration (Medical) Manhattan Orthopaedic Care (Medical) Russia Today (Media) SogoTrade (Finance) Icebreaker (Fashion) Lufthansa (Travel) Chaa Creek Resort (Travel) Celect.org (Social Media) Bid on the City (Real Estate) Red Clay Media (Marketing)

SEM Pillar 1. Web Design (UX, IA, Branding) Pillar 2. Search Engine Optimization Pillar 3. Online Advertising (PPC, CPM, CPA) Pillar 4. CRM (Relationship, Email Marketing) Pillar 5. Social Media Pillar 6. Mobile Pillar 7. Web Analytics The 7 Pillars of Digital Strategy

SEM/SEO Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEM Examples and Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object]

Blueliner’s 7 Pillars SEO Plan Levels Blueliner offers 3 levels of SEO service, which impact the number of keywords and traffic targeted.

SEO Services ,[object Object],[object Object],[object Object],[object Object],Dynamic Web Content Creation

Content Distribution via Search & Social ,[object Object],[object Object],[object Object],[object Object],[object Object],SEO Services – (cont.)

SEO Methodology / Keyword Selection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEO Methodology / On-Page Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEO Methodology / Off-Page Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Search Engine Rankings ,[object Object],[object Object]

Web Analytics Dashboard ,[object Object]

SEO Results – case 1 ,[object Object],Blueliner has optimized websites for hundreds of clients in various industries and achieved TOP RESULTS in the major search engines. See SERP below. “ Mortgage lists” 6,000 searches per month! 1 st page of Google, 3 rd listing

SEO Results – case 2 ,[object Object],No matter if it’s B2B or B2C, the 7 Pillars methodology works to achieve top ORGANIC positions for relevant keywords in the major search engines. See SERP below. “ Laser hair removal new york” 15,000 searches per month! 1 st page of Google, 4 th listing

SEO Results – case 3 ,[object Object],No matter if it’s B2B or B2C, the 7 Pillars methodology works to achieve top ORGANIC positions for relevant keywords in the major search engines. See SERP below. “ Honeymoon vacation” 60,000 searches per month! 1 st page of Google, 5 th listing

SEO Results – case 4 ,[object Object],No matter if it’s B2B or B2C, the 7 Pillars methodology works to achieve top ORGANIC positions for relevant keywords in the major search engines. See SERP below. “ Placencia belize” 22,200 searches per month! 1 st page of Google, 4 th listing

SEO Results – case 5 ,[object Object],No matter if it’s B2B or B2C, the 7 Pillars methodology works to achieve top ORGANIC positions for relevant keywords in the major search engines. See SERP below. “ Internet marketing agency” 12,000 searches per month! 1 st page of Google, 2 nd listing

Ad Networks Major Publishers Exchanges & Aggregators Data Providers Many publishers are available via multiple channels, with varying prices/features BLM cpm Pillar 3. Online Advertising: Display

Pillar 5. Social Media Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blueliner knows how… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Top 10 Social Networking Sites Have More Then 900+ Million Users Worldwide. They Are Talking, Are You Listening? 100+ Million Blogs and Counting. What Are They Saying about Your Company, Products and Services? They Might Be Talking About Your Business RIGHT NOW! Social Media Programs start at $5,000/month. Contact Blueliner for details: www.bluelinerny.com/contact.php or 212.904.1240

Cover: ROI Marketing Case Study - ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study: Lufthansa Airlines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case: Medifast Prospect on Google - The impact of SEO, PPC, I-PR and RSS Searches Per Month = 460,389

Use Case: Medifast Prospect on Google - Interactive PR (Pillar 4) Searches Per Month = 460,389 Interactive PR + Blog/RSS Optimization required for these results - X -

Use Case: Medifast Prospect on Google - The impact of SEO (Pillar 1) SEO is required to achieve top organic search results. Searches Per Month = 460,389 #1 #2 #3 - X -

Use Case: Medifast Prospect on Google - The impact of PPC (Pillar 2) Paid Search compliments SEO & iPR with quicker and predictable results. - X -

Use Case: Medifast Prospect on Google - Revenue Opportunity Revenue Opportunity for Medifast = $250,000 + (click for details) Searches Per Month = 460,389 - X -

Use Case: Medifast Prospect on Google - Potential ROI This analysis is for one keyword phrase, which presents several different marketing opportunities. Return to 7 Pillars Assessment

Sample Web Visibility SEO Audit

Smartsite Analysis Results ,[object Object],[object Object],[object Object],[object Object],Blueliner's Proprietary Smart Site Ratings Lower is better. Overall rank of all websites. (1-10 scale) Higher is better. 5 is good, anything below is undesirable. In general, the older the domain name is, the more favorable a website tends to rank with search engines. More is better. Top sites have hundreds of inbound links. More is better. Top sites have hundreds of inbound links. More is better. The more content pages, the better for search engines. More is better. The more content pages, the better for search engines. Sites Alexa Score PageRank Age of Domain Links in Google Links in Yahoo Pages Indexed in Google Pages Indexed in Yahoo Competitor 1 www.suncor.com 446,821 6 12 years and 5 months 46,200 97,200 728 3,220,000 Competitor 2 www.encana.com. 629,431 no info 7 years 0 months 39,500 91,900 2,410 2,210,000 Competitor 3 www.nexeninc.com 530,292 6 8 years 7 months 8,930 579 9,140 351,000 Competitor 4 www.marathon.com 305,135 6 12 years 5 months 11,300,000 9,400,000 3,580 217,000,000 Your Website www.oilsandsquest.com 3,475,398 4 3 years 4 months 4,510 251 355 6,950

Preliminary Smartsite Analysis Results for Oilsands Quest Inc.

SEO & Social Media Integration I dentify Blueliner integrates Social Media Marketing within its SEO strategies in order to communicate directly with targeted customers and increase our clients’ brand profiles, links and content visibility in high traffic social sites. ,[object Object],[object Object],[object Object],[object Object]

SEO + Social Media: Blog Samples To boost SEO, Blueliner develops and promote blogs and podcasts in beauty, finance, mortgage, and professional services industries. Economy Beauty Mortgage

SEO & Web Design (Landing Pgs) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web Design : Portfolio (Beauty) www.izodfragrance.com ,[object Object]

Web Design : Portfolio (Lifestyle) www.caliclosets.com

Web Design : Portfolio (Distance Learning) www.nyvideoschool.com

Web Design : Portfolio (Travel) www.chaacreek.com/belize-travel-blog/

Web Design : Portfolio (Finance) www.401kid.com

Web Design : Marketing www.redclaymedia.com

Thank you for your time. For questions or comments about this presentation, contact: Arman Rousta Chief Executive Officer [email_address] 212.904.1240 office 55 Broad Street, 17 th Floor New York, NY 10004 www.bluelinerny.com

Blueliner - A Leading Digital Agency - 2010 Capabilities Deck

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