Presentation for Tech-In-Motion May 1 at AMAZON Irvine.

1. Tech-­‐In-­‐Mo*on
/
Startup
Workshops
-­‐
-­‐
The
Future
of
E-­‐Commerce
Technologies
-­‐
-­‐
©2013
Tom Nora - - 27 . IV . 2013
The Next Generation of E-Commerce
Technologies
Tom Nora
May
2013
WORKBRIDGE
|
JOBSPRING

2. Tech-­‐In-­‐Mo*on
/
Startup
Workshops
-­‐
-­‐
The
Future
of
E-­‐Commerce
Technologies
-­‐
-­‐
©2013
Tom Nora - - 27 . IV . 2013
Opening Credits
Tech-­‐In-­‐Mo*on:
OC
Workbridge
Associates
Jobspring
Partners
Startup
Workshops

3. Tech-­‐In-­‐Mo*on
/
Startup
Workshops
-­‐
-­‐
The
Future
of
E-­‐Commerce
Technologies
-­‐
-­‐
©2013
Tom Nora - - 27 . IV . 2013
My Background
• Engineer
>>
Sales
&
Marke*ng
>>
CEO
Ö Founded
and/or
led
5
VC
backed
Startups
as
CEO
• Several
successful
Exits,
M&A,
IPOs
Ö Mostly
Internet
SoXware
Cos.
• Startup
Consultant,
Mentor,
Psychologist
since
~2003
• Current:
• neoREY.com
Biometric
Payments
&
Access
• Startup
Workshops,
becoming
its
own
startup!
• Consul*ng

4. Tech-­‐In-­‐Mo*on
/
Startup
Workshops
-­‐
-­‐
The
Future
of
E-­‐Commerce
Technologies
-­‐
-­‐
©2013
Tom Nora - - 27 . IV . 2013
My Other Series
“The Scalable Startup”
Part
1
First
Mee*ng
to
Launch
Part
2
First
Funding,
Funding
Lifecycle
(+Legal)
Part
3
Idea
to
Product,
Produc*za*on
Part
4
The
Turnaround
-­‐
Fixing
your
Revenue
Curve

5. Tech-­‐In-­‐Mo*on
/
Startup
Workshops
-­‐
-­‐
The
Future
of
E-­‐Commerce
Technologies
-­‐
-­‐
©2013
Tom Nora - - 27 . IV . 2013
E-Commerce Background
• Early-­‐early
in
the
E-­‐commerce
Industry
Ö Roguewave
SoXware
-­‐
-­‐
1996
• SW
Tools,
hand-­‐coded
C++;
VC
Backed
Ö Wonders
of
the
West
-­‐
-­‐
1999
• Online
Art
Gallery
based
in
Durango,
Colorado
Ö Liglefish
Commerce
-­‐
-­‐
2000
• Pooled
PlaHorm
-­‐
-­‐
Java/J2EE/Weblogic;
VC
Backed
• 2009
–
Now:
• iOS,
JS,
MySQL,
Drupal/PHP,
Cloud
(yes
Drupal)

6. Tech-­‐In-­‐Mo*on
/
Startup
Workshops
-­‐
-­‐
The
Future
of
E-­‐Commerce
Technologies
-­‐
-­‐
©2013
Tom Nora - - 27 . IV . 2013
New Themes
SCommerce
RCommerce
FCommerce
MCommerce
Images
Everywhere
Intui*ve
UI
Graphical
Beauty
(=
Great
Usability)
No
Less
Delays
DIY
The
15
Minute
Website
E-­‐Payments
Mobile
Wallet
Keyless
Entry

7. Tech-­‐In-­‐Mo*on
/
Startup
Workshops
-­‐
-­‐
The
Future
of
E-­‐Commerce
Technologies
-­‐
-­‐
©2013
Tom Nora - - 27 . IV . 2013
Biggest Market Impacts
(Buyer and Seller)
Comfort
Buying
Online
Smartphones
Simplicity
The
New
Experience
Urgency

8. Tech-­‐In-­‐Mo*on
/
Startup
Workshops
-­‐
-­‐
The
Future
of
E-­‐Commerce
Technologies
-­‐
-­‐
©2013
Tom Nora - - 27 . IV . 2013
Biggest Technology Impacts
Server
Side
Scrip*ng
Pregy
Pictures,
Anima*on
Apple,
Android

9. Tech-­‐In-­‐Mo*on
/
Startup
Workshops
-­‐
-­‐
The
Future
of
E-­‐Commerce
Technologies
-­‐
-­‐
©2013
Tom Nora - - 27 . IV . 2013
E-Commerce: Business Model Trending
Less
“Middle
Men”
Lower
Retail,
More
Margin
Convenient

10. Tech-­‐In-­‐Mo*on
/
Startup
Workshops
-­‐
-­‐
The
Future
of
E-­‐Commerce
Technologies
-­‐
-­‐
©2013
Tom Nora - - 27 . IV . 2013
Big E-Commerce Business Trends
Lower
Barriers
to
Entry
(=
Higher
Barriers
to
Success)
General
TO
Niche
Busy,
Complex
TO
Simple,
Big
Images
Bricks/Mortar
to
Dot-­‐Com
TO
Day
1
as
Dot-­‐Com
(Amazon,
Ebay,…)
Home
Computer
TO
Mobile,
Passive
E-­‐Payments
(neoREY
Plug)
Q.E.D.
…
Lots
of
Winners
in
LA

11. Tech-­‐In-­‐Mo*on
/
Startup
Workshops
-­‐
-­‐
The
Future
of
E-­‐Commerce
Technologies
-­‐
-­‐
©2013
Tom Nora - - 27 . IV . 2013
Mobile Growing Quickly
= iOS, Android, MS?

12. Tech-­‐In-­‐Mo*on
/
Startup
Workshops
-­‐
-­‐
The
Future
of
E-­‐Commerce
Technologies
-­‐
-­‐
©2013
Tom Nora - - 27 . IV . 2013
So Cal based X-Commerce VC Fundings
• HauteLook
$41M
acq.
by
Nordstrom
$270M
• Beachmint
$73M
Silicon
Valley
VCs
• JustFab
$110M
monthly
VIP
memberships
• Sole
Society
$20M
HauteLook
founder
• ShoeDazzle
$66M
Mrs.
Kanye;
13M
members
• $
Shave
Club
$11M
launch
2012;
Top
VCs
$320M
right
here,
plus…
• Drum
Roll………………..

13. Tech-­‐In-­‐Mo*on
/
Startup
Workshops
-­‐
-­‐
The
Future
of
E-­‐Commerce
Technologies
-­‐
-­‐
©2013
Tom Nora - - 27 . IV . 2013
Wanna be
a Nasty
Girl Gal…

14. Tech-­‐In-­‐Mo*on
/
Startup
Workshops
-­‐
-­‐
The
Future
of
E-­‐Commerce
Technologies
-­‐
-­‐
©2013
Tom Nora - - 27 . IV . 2013
NastyGal.com Case Study
• Founder
working
for
$13.
per
hour
2006
• Ebay
+
Thria
Stores
2008-­‐2010
• Moved
to
LA
2009
• Raised
$50M
in
2012
at
$30-­‐100M
valua*on
• Current
Valua*on
=
$500-­‐900M
• Over
200
job
openings
• Built
on
Drupal!
/
PHP
based
website

15. Tech-­‐In-­‐Mo*on
/
Startup
Workshops
-­‐
-­‐
The
Future
of
E-­‐Commerce
Technologies
-­‐
-­‐
©2013
Tom Nora - - 27 . IV . 2013
Nasty Gal Business Model
Very
Expensive
>>
“Designer”
Proprietary
Designs
>
Their
Own
Manufacturer
High
Margin
Vintage
=
Givency,
YSL,
Versace
2012
$130M
Rev;
$100M
Net
2009
-­‐
-­‐
1.1M
2010
-­‐
-­‐
6.5M
2011
-­‐
-­‐
28M
2012
-­‐
-­‐
130M

16. Tech-­‐In-­‐Mo*on
/
Startup
Workshops
-­‐
-­‐
The
Future
of
E-­‐Commerce
Technologies
-­‐
-­‐
©2013
Tom Nora - - 27 . IV . 2013
E-Commerce Design Trends
Quieter.
Subtle.
Warm
&
Fuzzy.
All
Images.
Very
Prehy.
Standardiza*on.
Big
Buhons.
Simple.
Fun.
Fast.

17. Tech-­‐In-­‐Mo*on
/
Startup
Workshops
-­‐
-­‐
The
Future
of
E-­‐Commerce
Technologies
-­‐
-­‐
©2013
Tom Nora - - 27 . IV . 2013

18. Tech-­‐In-­‐Mo*on
/
Startup
Workshops
-­‐
-­‐
The
Future
of
E-­‐Commerce
Technologies
-­‐
-­‐
©2013
Tom Nora - - 27 . IV . 2013

19. Tech-­‐In-­‐Mo*on
/
Startup
Workshops
-­‐
-­‐
The
Future
of
E-­‐Commerce
Technologies
-­‐
-­‐
©2013
Tom Nora - - 27 . IV . 2013

20. Tech-­‐In-­‐Mo*on
/
Startup
Workshops
-­‐
-­‐
The
Future
of
E-­‐Commerce
Technologies
-­‐
-­‐
©2013
Tom Nora - - 27 . IV . 2013

21. Tech-­‐In-­‐Mo*on
/
Startup
Workshops
-­‐
-­‐
The
Future
of
E-­‐Commerce
Technologies
-­‐
-­‐
©2013
Tom Nora - - 27 . IV . 2013

22. Tech-­‐In-­‐Mo*on
/
Startup
Workshops
-­‐
-­‐
The
Future
of
E-­‐Commerce
Technologies
-­‐
-­‐
©2013
Tom Nora - - 27 . IV . 2013
Anatomy of a Failure:
Pop-Up Pantry

23. Tech-­‐In-­‐Mo*on
/
Startup
Workshops
-­‐
-­‐
The
Future
of
E-­‐Commerce
Technologies
-­‐
-­‐
©2013
Tom Nora - - 27 . IV . 2013
E-Commerce Technology Trends
2000
Client-­‐Server
Heavy
Client
Big
Java/RDBMS
Delays
2010
Web
Based
Boring
UI
Busy
Thin
Clients
Flexible
Cloud
LAMP
iOS/Android
Na*ve
NEXT
2014
Responsive
H5/C3/JS
No
Coding
PHP
NoSQLs
Personal
Drupal
/
xAMP

24. Tech-­‐In-­‐Mo*on
/
Startup
Workshops
-­‐
-­‐
The
Future
of
E-­‐Commerce
Technologies
-­‐
-­‐
©2013
Tom Nora - - 27 . IV . 2013
E-Com Tech >> Where It’s Going
Responsive
Design,
Test,
Tweak,
Iterate
HTML5/JS
Infinite
adjustment;
JS
back
end,
Node.js
PHP
Massive
army
of
amateur
coders
NoSQLs
100x
Faster,
Mongo,
Big
Data
Tools
Drupal?
Look
out
for
this..
PHP
based
full
stack
>>>
With
No
Coding
Grammys,
GILT,
Whitehouse.gov,
Drupal
Commerce.
N-­‐N-­‐NastyGal
=
$500M
value
in
3
years

25. Tech-­‐In-­‐Mo*on
/
Startup
Workshops
-­‐
-­‐
The
Future
of
E-­‐Commerce
Technologies
-­‐
-­‐
©2013
Tom Nora - - 27 . IV . 2013
How Do I Get In On This???
Two roads diverged in a yellow wood….
1. The
$80-­‐100K
Job
• Tons
of
Openings
in
So
Cal
• Good
Old
Boys
Club
>>
Uh….
Workbridge?
• Many
Non-­‐Tech
Jobs
in
E-­‐Comm.
2. Do
Your
Own
• Many
levels
of
entry
–
Amazon
to
Java
• SEO,
SEM,
Social
Media,
Sell
Every
Day
>>
Find
Partners
• Talk
to
Online
Marke*ng
Experts
>>
Evan

26. Tech-­‐In-­‐Mo*on
/
Startup
Workshops
-­‐
-­‐
The
Future
of
E-­‐Commerce
Technologies
-­‐
-­‐
©2013
Tom Nora - - 27 . IV . 2013
No Matter What…
Give
Before
you
get.
Be
Real.
A
Lihle
Help
From
Your
Friends.
Network
like
a
fool.
Pancakes.
Use
These
2
Groups.
Study
PHP.

27. Tech-­‐In-­‐Mo*on
/
Startup
Workshops
-­‐
-­‐
The
Future
of
E-­‐Commerce
Technologies
-­‐
-­‐
©2013
Tom Nora - - 27 . IV . 2013
Your First PHP Lesson
<?php
echo “Hello World!”;
?>
prints out Hello World!

28. Tech-­‐In-­‐Mo*on
/
Startup
Workshops
-­‐
-­‐
The
Future
of
E-­‐Commerce
Technologies
-­‐
-­‐
©2013
Tom Nora - - 27 . IV . 2013
More Info
Programming
Codecademy.
Udemy.
Kahn
Academy.
Hacker
News.
General
Techcrunch.
Crunchbase.
Angel.co
LinkedIn.
SoCalTech.
My
Blog
The
Startup
CEO
=
tomnora.wordpress.com

29. Tech-­‐In-­‐Mo*on
/
Startup
Workshops
-­‐
-­‐
The
Future
of
E-­‐Commerce
Technologies
-­‐
-­‐
©2013
Tom Nora - - 27 . IV . 2013
Australian E-Commerce Trends

30. Tech-­‐In-­‐Mo*on
/
Startup
Workshops
-­‐
-­‐
The
Future
of
E-­‐Commerce
Technologies
-­‐
-­‐
©2013
Tom Nora - - 27 . IV . 2013
Contact Info:
Tom Nora
<
tomnora2020@gmail.com
>
TWITTER:
@tomnora
@cowlow
Connect
with
me
on
Facebook
and
LinkedIn