Slides for my 15 minute presentation at Tampere Goes Agile 2013. Abstract:
Working software is an expensive way of getting user feedback when compared with role-play or design prototypes.
I will present practical examples from the domain of participatory and user-centered design in the context of product and service development. These include various kinds of prototypes, role-play, design games, and simulations.
The advantages of these methods include super-fast iterations, committed stakeholders, and ultimately better systems and cheaper IT acquisitions.
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Design up front is back!
1. A R I TA N N I N E N
TA M P E R E G O E S A G I L E 2 0 1 3
DESIGN UP FRONT
IS BACK!
2. DESIGN / DEVELOPMENT
great solution!
unvalidated
design ideas
pain!
learning
job-to-be-done
patterns
concept
implementation
moment of truth
!
Ryan Singer, 37signals
WAIT TIME BUILDS
SPECULATION
INVENTORY
8. TA L K I N G
SPORTS
W AT C H
WIZARD OF OZ
Concept and pictures: Juho Vesanto, Marjo Karjalainen,
Sami Virtanen, Irina Ylikylä, Riikka Heloma / Laurea
University of Applied Sciences
User
Prototype
12. H O S P I TA L
1:1 PROTOTYPE OF
ENVIRONMENT
Juha Kronqvist, Heini Erving, Teemu Leinonen (2013):
Cardboard hospital: Prototyping patient-centric
environments and services. Nordes 2013.
!
http://vimeo.com/46812965
!
http://www.slideshare.net/juhak/cardboard-hospitalprototyping-hospital-env
!
http://designforhealthcare.blogspot.fi/p/spring-2012cardboard-hospital.html
13. Design thinking
User-centered design
Participatory design
Service design
Co-creation
Co-design
Personas
Mock-ups
Service blueprints
Prototyping
Moodboards
Ethnography
Video
Informance
Wizard of Oz
Scenarios
Design games
Customer journey
Drama
Role-play
Experience prototype
Bodystorming
14. A D V A N TA G E S
• Fast feedback
!
• Validated design ideas
!
• Cheap
!
• !Stakeholder buy-in &
commitment
• Evangelisation
• Foster innovation &
creativity
• Access tacit and latent
knowledge
!
• Increased
• User empowerment
!
communication
bandwidth
• Empathy
15. Working software is an expensive way of
getting user feedback when compared
with role-play or design prototypes.
16. Ari Tanninen
!
Product development consultant
15 years software product development
BEng, finishing MBA
!
ari.tanninen@gosei.fi
@aritanninen