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Design up front is back!

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Slides for my 15 minute presentation at Tampere Goes Agile 2013. Abstract:

Working software is an expensive way of getting user feedback when compared with role-play or design prototypes.

I will present practical examples from the domain of participatory and user-centered design in the context of product and service development. These include various kinds of prototypes, role-play, design games, and simulations.

The advantages of these methods include super-fast iterations, committed stakeholders, and ultimately better systems and cheaper IT acquisitions.

Veröffentlicht in: Design, Business, Technologie

Design up front is back!

  1. 1. A R I TA N N I N E N TA M P E R E G O E S A G I L E 2 0 1 3 DESIGN UP FRONT IS BACK!
  2. 2. DESIGN / DEVELOPMENT great solution! unvalidated design ideas pain! learning job-to-be-done patterns concept implementation moment of truth ! Ryan Singer, 37signals WAIT TIME BUILDS SPECULATION INVENTORY
  3. 3. investment risk waiting TEST WITH USERS AS SOON AS POSSIBLE! pain
  4. 4. MOBILE A P P L I C AT I O N L O W - F I PA P E R PROTOTYPE Image: flickr / Samuel Mann
  5. 5. A P P L I C AT I O N SIMULATION WITH D E TA I L E D PA P E R PROTOTYPE Design & image: Eero Anttila, Johannes Koski, KarriPekka Laakso
  6. 6. A P P L I C AT I O N FINAL PRODUCT Design & image: Eero Anttila, Johannes Koski, KarriPekka Laakso
  7. 7. FUTURE LIBRARY SERVICE DRAMA, LOW-FI PHYSICAL PROTOTYPE, WIZARD OF OZ Concept, picture & video: Pirjo Kivistö, Marika Latvala, Mia Rahkonen, Terhi Kärpänen, Mikko Tenni / Laurea University of Applied Sciences
  8. 8. TA L K I N G SPORTS W AT C H WIZARD OF OZ Concept and pictures: Juho Vesanto, Marjo Karjalainen, Sami Virtanen, Irina Ylikylä, Riikka Heloma / Laurea University of Applied Sciences User Prototype
  9. 9. CASE MANAGEMENT SYSTEM AND PROCESS DESIGN GAME Image: Ari Tanninen, Gosei Oy
  10. 10. CONSUMER SERVICE WITH WEB TOUCHPOINTS SERVICE BLUEPRINT Image: Gosei Oy
  11. 11. CONSUMER SERVICE WITH WEB TOUCHPOINTS DRAMA Image: Gosei Oy
  12. 12. H O S P I TA L 1:1 PROTOTYPE OF ENVIRONMENT Juha Kronqvist, Heini Erving, Teemu Leinonen (2013): Cardboard hospital: Prototyping patient-centric environments and services. Nordes 2013. ! http://vimeo.com/46812965 ! http://www.slideshare.net/juhak/cardboard-hospitalprototyping-hospital-env ! http://designforhealthcare.blogspot.fi/p/spring-2012cardboard-hospital.html
  13. 13. Design thinking User-centered design Participatory design Service design Co-creation Co-design Personas Mock-ups Service blueprints Prototyping Moodboards Ethnography Video Informance Wizard of Oz Scenarios Design games Customer journey Drama Role-play Experience prototype Bodystorming
  14. 14. A D V A N TA G E S • Fast feedback ! • Validated design ideas ! • Cheap ! • !Stakeholder buy-in & commitment • Evangelisation • Foster innovation & creativity • Access tacit and latent knowledge ! • Increased • User empowerment ! communication bandwidth • Empathy
  15. 15. Working software is an expensive way of getting user feedback when compared with role-play or design prototypes.
  16. 16. Ari Tanninen ! Product development consultant 15 years software product development BEng, finishing MBA ! ari.tanninen@gosei.fi @aritanninen

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