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A R I TA N N I N E N
TA M P E R E G O E S A G I L E 2 0 1 3

DESIGN UP FRONT
IS BACK!
DESIGN / DEVELOPMENT

great solution!
unvalidated
design ideas

pain!
learning

job-to-be-done
patterns
concept
implementation
moment of truth
!

Ryan Singer, 37signals

WAIT TIME BUILDS
SPECULATION
INVENTORY
investment
risk
waiting
TEST WITH USERS AS
SOON AS POSSIBLE!

pain
MOBILE
A P P L I C AT I O N
L O W - F I PA P E R
PROTOTYPE

Image: flickr / Samuel Mann
A P P L I C AT I O N
SIMULATION WITH
D E TA I L E D PA P E R
PROTOTYPE
Design & image: Eero Anttila, Johannes Koski, KarriPekka Laakso
A P P L I C AT I O N
FINAL PRODUCT

Design & image: Eero Anttila, Johannes Koski, KarriPekka Laakso
FUTURE
LIBRARY
SERVICE
DRAMA, LOW-FI PHYSICAL
PROTOTYPE, WIZARD OF
OZ
Concept, picture & video: Pirjo Kivistö, Marika Latvala,
Mia Rahkonen, Terhi Kärpänen, Mikko Tenni / Laurea
University of Applied Sciences
TA L K I N G
SPORTS
W AT C H
WIZARD OF OZ

Concept and pictures: Juho Vesanto, Marjo Karjalainen,
Sami Virtanen, Irina Ylikylä, Riikka Heloma / Laurea
University of Applied Sciences

User

Prototype
CASE
MANAGEMENT
SYSTEM AND
PROCESS
DESIGN GAME

Image: Ari Tanninen, Gosei Oy
CONSUMER
SERVICE WITH
WEB
TOUCHPOINTS
SERVICE BLUEPRINT

Image: Gosei Oy
CONSUMER
SERVICE WITH
WEB
TOUCHPOINTS
DRAMA

Image: Gosei Oy
H O S P I TA L
1:1 PROTOTYPE OF
ENVIRONMENT

Juha Kronqvist, Heini Erving, Teemu Leinonen (2013):
Cardboard hospital: Prototyping patient-centric
environments and services. Nordes 2013.

!
http://vimeo.com/46812965

!
http://www.slideshare.net/juhak/cardboard-hospitalprototyping-hospital-env

!
http://designforhealthcare.blogspot.fi/p/spring-2012cardboard-hospital.html
Design thinking
User-centered design

Participatory design

Service design

Co-creation

Co-design
Personas

Mock-ups

Service blueprints
Prototyping

Moodboards

Ethnography

Video

Informance

Wizard of Oz
Scenarios
Design games
Customer journey

Drama

Role-play

Experience prototype
Bodystorming
A D V A N TA G E S
• Fast feedback
!
• Validated design ideas
!
• Cheap
!
• !Stakeholder buy-in &

commitment

• Evangelisation
• Foster innovation &

creativity

• Access tacit and latent

knowledge

!

• Increased

• User empowerment

!

communication
bandwidth

• Empathy
Working software is an expensive way of
getting user feedback when compared
with role-play or design prototypes.
Ari Tanninen
!

Product development consultant
15 years software product development
BEng, finishing MBA
!

ari.tanninen@gosei.fi
@aritanninen

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Design up front is back!

  • 1. A R I TA N N I N E N TA M P E R E G O E S A G I L E 2 0 1 3 DESIGN UP FRONT IS BACK!
  • 2. DESIGN / DEVELOPMENT great solution! unvalidated design ideas pain! learning job-to-be-done patterns concept implementation moment of truth ! Ryan Singer, 37signals WAIT TIME BUILDS SPECULATION INVENTORY
  • 3. investment risk waiting TEST WITH USERS AS SOON AS POSSIBLE! pain
  • 4. MOBILE A P P L I C AT I O N L O W - F I PA P E R PROTOTYPE Image: flickr / Samuel Mann
  • 5. A P P L I C AT I O N SIMULATION WITH D E TA I L E D PA P E R PROTOTYPE Design & image: Eero Anttila, Johannes Koski, KarriPekka Laakso
  • 6. A P P L I C AT I O N FINAL PRODUCT Design & image: Eero Anttila, Johannes Koski, KarriPekka Laakso
  • 7. FUTURE LIBRARY SERVICE DRAMA, LOW-FI PHYSICAL PROTOTYPE, WIZARD OF OZ Concept, picture & video: Pirjo Kivistö, Marika Latvala, Mia Rahkonen, Terhi Kärpänen, Mikko Tenni / Laurea University of Applied Sciences
  • 8. TA L K I N G SPORTS W AT C H WIZARD OF OZ Concept and pictures: Juho Vesanto, Marjo Karjalainen, Sami Virtanen, Irina Ylikylä, Riikka Heloma / Laurea University of Applied Sciences User Prototype
  • 12. H O S P I TA L 1:1 PROTOTYPE OF ENVIRONMENT Juha Kronqvist, Heini Erving, Teemu Leinonen (2013): Cardboard hospital: Prototyping patient-centric environments and services. Nordes 2013. ! http://vimeo.com/46812965 ! http://www.slideshare.net/juhak/cardboard-hospitalprototyping-hospital-env ! http://designforhealthcare.blogspot.fi/p/spring-2012cardboard-hospital.html
  • 13. Design thinking User-centered design Participatory design Service design Co-creation Co-design Personas Mock-ups Service blueprints Prototyping Moodboards Ethnography Video Informance Wizard of Oz Scenarios Design games Customer journey Drama Role-play Experience prototype Bodystorming
  • 14. A D V A N TA G E S • Fast feedback ! • Validated design ideas ! • Cheap ! • !Stakeholder buy-in & commitment • Evangelisation • Foster innovation & creativity • Access tacit and latent knowledge ! • Increased • User empowerment ! communication bandwidth • Empathy
  • 15. Working software is an expensive way of getting user feedback when compared with role-play or design prototypes.
  • 16. Ari Tanninen ! Product development consultant 15 years software product development BEng, finishing MBA ! ari.tanninen@gosei.fi @aritanninen