The document discusses innovations in digital and social media and their applications. It provides examples of how digital currencies like Bitcoin can enable peer-to-peer payments. Mobile apps are shown to facilitate different payment methods and process billions of dollars in transactions. Social media is depicted as a means to identify loyal customers and reduce employee attrition through gamification. Successful case studies demonstrate using digital tools to increase public safety awareness and reduce accidents.

1. The Future
of Digital Businesses
& Innovations in Social Media
Apurva Chamaria,
Director & Head, Global Brand and Digital Office, HCL Technologies
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5. Innovations
in Digital
& Social Media
Today digital and social media is (among other things):
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Institutionalizing a new currency
Changing the way people bank
Saving lives
Finding out loyal customers
Helping organizations attract and retain talent
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6. The Future of Money ?
• Peer-to-peer payment system
and digital currency
introduced as open source
software in 2009 by
pseudonymous developer
Satoshi Nakamoto
• A cryptocurrency, uses
cryptography to control
creation and transfer of
money
• Users send payments by
broadcasting digitally signed
messages to the network
ZYNGA partners with bitpay to accept BITCOIN
for its popular games like Farmville
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• Miners verify, timestamp, and
record transactions into a
shared public database called
the block chain, and are
rewarded with transaction
fees and newly minted
bitcoins
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7. Problem
Digitization of traditional banking
Solution
Kaching mobile payment app makes it easy to
make multiple types of payment from an
iPhone. Enables multiple types of payment:
• Bill payments through Australia's Bpay
• MasterCard PayPass payments at the POS
• Payments to friends through email
addresses and mobile numbers
• Payments through Facebook.
Results
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Downloaded 750K times
Processed almost $4 billion worth of payments in 2012
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8. Problem
Reducing the growing number of accidents on the Melbourne Metro
Solution
• YouTube video with catchy song,
funny lyrics and a safety
message at end
• Website to raise awareness and
get pledges
• iTunes download, Web game,
Mobile App and Game
Results
• 21% Reduction in Accidents y-o-y during same period
• 60 Million YouTube views, 4Mn shares, 15 Mn Game players, No. 1 app in 18 countries, Top
100 app in 101 countries, iTunes charts in 28 countries
• Earned media coverage worth $60 Mn
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9. Problem
Identifying loyal consumers on Facebook and increasing engagement
Solution
• We’ll gift you a free Big Mac from
McDonald’s……
• But…
• If you accept, we’ll ban you from our
page for life
Results
• Reduction of Fans from 38,000 to 8,000
• Sticking on to 8000 fans that are more loyal, more engaged
• Average engagement rate of brand's top 20 most engaged fans =l that of 75 average fans
• A phase of Facebook marketing that embraces the "superfan”
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10. Problem
Fighting down an alarming renege rate and boosting pre-joining engagement
Solution
• An interactive game designed by HCL
• Familiarized candidates with HCL’s
ideapreneurship culture, and its core
values
• Social gaming that candidates compete
against each other
Results
• Overall renege rate down by 6% within a quarter
• 62% of candidates approached played the game, and joined
• Chances of non players dropping 10 times higher
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11. To know more visit www.coolestinterviewever.com and follow our twitter handle @hcltech
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12. Apurva Chamaria
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Global Sales & Marketing Leader
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Currently Director & Head – Brand & Digital Marketing . HCL Tech
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Ex- Head – Global Sales Excellence, HCL Tech
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Ex- Head – Global Marketing & Strategy , EAS & ETS, HCL Tech
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Ex- Business Manager, Australia, N.Z, Philippines & H.K, Ranbaxy
Laboratories
•
Sales & Marketing Trainer
•
Industry Speaker at conferences and annual conclaves of B-Schools like ISB,
FMS, IIMC, IMI, MICA etc.
apurva.chamaria@gmail.com
+91-9560622700
+91-120-4382800
https://twitter.com/a1purva
Apurva Chamaria
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13. Thank you
HCLTechnologies
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hcl-technologies
hcltechtube
@hcltech
hcl
www.hcltech.com
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