Karen Schaefer discusses careers in home staging and provides information about her home staging business Simple Appeal Inc. and the Associated Property Scene Designers (APSD). She outlines three big ideas: 1) using a proven system called "no guesswork" to stage homes, 2) providing various business support services to home stagers, and 3) ways to build a successful home staging business in today's economy. Schaefer then provides more details about her proprietary home staging system and techniques, testimonials from other home stagers, and information about how to become APSD certified as a home stager through her online training program.

1. Welcome
“Careers in Home Staging”

2. “Careers in Home Staging
and Design”
Karen Schaefer Founder Simple Appeal Inc & APSD
(Assoc. of Property Scene Designers)

3. 3 Big Ideas
1) No Guesswork
2) Support and Differentiation
3) Building Your Home Staging Business in
Today‟s Economy

4. #1 No Guess Work…

5. #1 No Guess Work

6. #1 No Guess Work

7. My Best Story… 1) Started off less than broke
2) Staged a house
3) Made Money
4) Staged a second house and Simple Appeal
Inc. was born!
5) Made money
6) Staged a third house
7) Others asked me to stage for them
8) Made money for them and for me
9) Others asked me to teach them what I know
and APSD™ was born.

8. #2 Support and Differentiation
1) Support
2) Marketing
3) Business Strategies
4) Systems
5) Time Management
6) Focus 7) Recognition
8) National Team
9) Karen is a Stager too!
10) “Done 4 you” forms
11) Multiple Services
12) Confidence

9. The “Secret” Formulas
1. Define the Customer
2. “CCTF”
3. “Foundation”
4. “Anchor”
5. Create the “Scene”
6. Layer in the “Pocket of
Emotion™”

10. The Cornerstones of
APSD Staging…
Color
Continuity
Theme APSD™ Definition*
Flow “CCTF” - The single most defining system that
must carry thru each and every staging in order to
create the correct sense (feel) of the property
*APSD™ Standards and Procedures

11. Rule # 1 - Know Your Customer & Market
• Who are they?
• What do they like?
• What do they cherish?
• Which type of car do they drive?
• How big is their TV?
• Kids? Pets? Parents? Etc…

12. Kitchen Before
“CCTF” & After

13. “CCTF”

14. The Foundation:
Bathtub
Counter Top APSD™ Definition*
Defined Floor “Foundation” - the single item
within a room that allows for a
Rug connection between the entire
scene. Generally Speaking, all items
*APSD™ Standards and Procedures
touch the Foundation.

15. Foundation

16. Foundation

17. The Anchor:
Fireplace
Window Seat APSD Definition*
Furniture “Anchor” - One defining piece,
*APSD™ Standards and Procedures
fixed or otherwise that defines
the room. It creates a “focal”
point in the room.

18. “Anchor” – Fireplace &
Window Seat

20. The Scene:
Where
Feeling APSD™ Definition*
Who belongs
*APSD Standards and Procedures
“Scene” – is what answers the
following 3 questions:
1) Where am I? (What room)
2) How do I feel (about this room)?
3) Who are the characters? (who
belongs in this room)

21. Create the “Scene”

22. The Pocket of
Emotion™:
APSD™ Definition*
Senses
Emotion “Pocket of Emotion™” - can be used up
to 1 time in each room (baby‟s room are
the exception) or as few as 1 per house.
Memory This is the defining moment that makes
your customer, pause, remember, enjoy,
laugh and share. A POE™, when
Funny Bone
*APSD Standards and Procedures
correctly used, is the single best selling
tool in Home Staging

23. Creating Remembrance
• Creating the unexpected
• Drawing from past
memories
• Warm & Inviting

24. Appealing to the Senses
• Sight, Sound, Smell,
Touch, Taste
• Trigger responses
• Subliminal
Persuasion
• Multiple Sensory
Appeal

27. #3 Building Your Home Staging Business
in Today‟s Economy

28. Your Home Staging Money Tree
Branches

29. Staging for the Investor
1. Understand multiple exit strategies
2. Create magic in an empty space
3. Turn a Smelly cat into a cash cow
4. Rehab advice
5. Be a marketing expert

30. Maroon Bells – Before & After

31. Maroon Bells

32. Before

33. After

34. The “Agent”
1. Find out what appeals to them and how
2. Shock them into something new
3. Statistics and Results

36. 5.8%

37. Sales Results
SOLD !!!
Without Simple Appeal Staging-1 call in 3 weeks
0 appointments
With Simple Appeal Staging-61 calls in 1 week
SOLD
First Day – First Showing – FULL Price
This property was sold to the first viewer at full asking price and
has since created a waiting list and bidding war—all thanks to the
Independent Design Advisors using the Simple Appeal Staging
technique.
Karen Schaefer

38. APSD – 4 for 1
TM
• Live Stage
• Cleaning
• Lawn Care
• Rental Items
(we have 25
Streams of income
At Simple Appeal)

39. Soaring with Eagles
Ever hear..."If you want to fly with eagles don't run with turkeys" ? We'll I think we
have all found the eagle's nest! I have always thought of myself as a person of
integrity and enthusiasm. I want to surround myself with others who view
themselves the same way. I believe Karen and her staff are the genuine article!
Karen brings excitement and enthusiasm to the table and guess what, its
contagious! Have you caught it yet? If not, just take one of her courses. I guarantee
you more than you paid for, way more!
Wishing you all great success! Dana Lee Bolenbaugh

40. Hi everyone! My mom, Tina, and I are so excited... we just completed our first full
staging and it sold in just 4 days!! Yeah!! We are so thrilled and so is the realtor who
told us she "loves Home Staging SoCal" (our business name). Best of all, we already
have our 2nd job lined up which is a digi-stage. I tell you, these staging methods sell
themselves. Thanks Karen for creating such wonderful techniques and such a great
business opportunity. We're off and rolling...!
Tina & Terri Garner
APSD Home Stager
APSD Stager Pro
APSD Property Scene Designer

41. I want to give a BIG THANK YOU to Karen Schaefer at APSD.
Just 12 days ago I finished staging the properties using all the suggestions that Karen gave me during
the APSD training in Colorado Springs...
I came straight home, did exactly what she recommended and voil'a! We are set to close in July for
way more than we anticipated, and went under contract so much faster than we ever imagined!
My partner called to give me the good news and asked me to stage another investment property of
his for him next week! He said, "Make a list of what I need to buy and I'll do it next week for you."
He is SOLD that staging made the difference in a FAST SALE for way more than we anticipated getting for this property!
Now I'm SOLD on the fact that I can duplicate what I just did and, by the way....it was SO MUCH FUN!
Thank you again Karen for all of your help! I just wanted to pass along this great success
story and publicly thank you for your wonderful ideas and support! I could not have done
this without you!
Sincerely, (with a big grin on my face!)
Sharlene Douthit Denver, CO
APSD Home Stager
APSD Stager Pro
APSD Property Scene Designer

42. “Karen, I just completed the first session and
LOVED IT!! You know what you're doing and
I already feel confident! Thanks!!”
Arlene Price
“Thank you Karen!
I am listening to Home Stager Course- 3rd time
already! You give so much info- it's great!”
Monika Wrobel
“
…Your training is simply the best hands
down. I can't wait until August!!!!! I'm so
excited. “
Mannie Tantawy

43. How do I become
APSD™ Home Stager
Certified?

44. Join the APSD™ Online
Home Stager Program
Today!!!
Here is how it works in just 3 easy steps:
Step 1:Once you register for the course
Step 2: Next, you learn and enjoy all 6 sessions of the APSD Certified Home
Stager Training Course.
Step 3: Once you have finished the 6 sessions , you send in your “Request for
Certification.”
It is so EASY!

45. What‟s Included…
Step 1: Place Your Order:
•6 Session Guide Workbooks
•6 Knowledge Reviews
•6 Hands-On Exercises

46. What‟s Included…
Step 2: Listen to your 6 Sessions:
Proprietary Staging System
Session 1, 2, 3
Business Building Sessions
Session 4, 5, 6
*APSD Pyramid of Staging

47. What‟s Included…
Step 3: Send in Your
“Request for Certification”
1) Complete your 6 sessions and course work
2) Send in Your “Request for Certification”
3) Become a Certified APSD™ Home Stager

48. What‟s Included…
APSD™ Home Stager Training System
1) Home Study System Value: $497
2) 6 Session Online Series Value: $1997
3) APSD™ Home Stager Certification
Value: $297
Total Value: $2791.00

49. APSD™ Home Stager Benefits
• Nationally Recognized APSD™ Certification and
Card
• Networked to the APSD™ Property Scene
Designers and Stager Pro team to add to your staging
opportunities
• Send in questions and get answers directly from me
• Business, Marketing and On Going Support!

50. Special Bonuses
Plus 3 MORE Amazing BONUSES:
Bonus #1: APSD™ Home Stager Professional Package
Membership Professional Package: $197 (FREE Today!)
Bonus #2: A "one on one" Business Building Session with me
One on One Session: $250 (FREE Today!)
PLUS, Bonus #3… My Very Own Pricing Formula
System and Home Staging Services Contract
Contracts and Pricing Sheets: $197 (FREE Today!)

51. Total Value: $3435.00

52. Total Value
$3435.00

53. Special Opportunity
Only $997
PLUS 1 MORE Amazing Bonus!
“How to Market Your Home Staging Business”
4 Part Audio Training Program
Regular Price: $297

54. Introducing…
“Lucky”Session 7
“Building Your Home Staging Business
for the New Economy”
Positioning Yourself as the Expert in Today‟s Economy
„Finding the Money‟ for every home staging client
Showcasing the TRUE value of your services
How to say NO and still get the job

55. Total Value:
$3732.00
Now: $997
Interest Free Payment: $498.50
(2 monthly Payments)

56. Personal Guarantee
I really want you to trust me (and APSD™), this course and the
information I teach. That is why I put so much into this and made it
such a great deal for you. But, if after the second session of the
course, you decide that it is simply not going to be for you, just let us
know. We will refund 100% of your investment and I will wish you
well. As a matter of fact, I am so confident that this course will get you
on your way toward success in the Home Staging industry that if you
decide after the second session that it is not for you, I still want you to
join me at „STAGE‟ as my guest.

57. Click the link below to join the APSD Home
Stager™ Online Certification Program