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Whimsy.smartpitch.milestone3
1.
Antonia Ehmayr Bart Mista April
Scoville
2.
Current State of
Travel Search • Requirements –Dates –Traveling From –Traveling To But what if I don’t know the ‘to’…. only the ‘what’?
3.
Desired trip in
current search environment
4.
www.whimsy.com Weather Distance Date range Activities Budget 85° < 2h
flight May ’14 weekend Hiking < 300 USD < 500 USD < 700 USD < 1000 USD Other amount ∨ ∨ ∨ ∨ Find my Holiday User Interface
5.
Target Market • Millennials •
Gen X, Gen Y • College graduates • Busy professionals • Advertisers
6.
Market Analysis
7.
Market Share Expedia 14% Priceline 11% Travelocity 7% Kayak 7% Orbitz 6%CheapOair 6% Hotwire 6% Yahoo! Travel 5% bookingbuddy 3% Travelzoo 2% Other 33% Online Travel
Agency Market Share in 2013 Source: http://www.tnooz.com/article/expedia-and-priceline-soar-away-top-us-travel-websites-march-2013/
8.
Pilot Launch Cost
Breakdown = $ 50,000 = $ 6,000 = $ 15,000 = $ 4,000 = $ 10,000 = $ 85,000
9.
Who is Whimsy?