5. Poll Question
Have you deployed an in-house app at your
enterprise?
No - Not Yet 33%
No - Planning to Soon 24%
Yes - Have built and deployed app(s) 30%
Yes - Starting to develop now 12%
42% of you have already started!
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6. What Enterprise B2E Apps are being built Today?
Apperian, Inc. - Proprietary and Confidential Page! 19!
7. How are Apps being built?
HTML Website
“Holy
Grail ??”
HTML+Mobile CSS
Kurogu
Kinvey
MobiFlex Antenna
Stackmob/Heroku
Webalo Pyxis
Phonesai SAP
Red Foundry
PhoneGap
AppCelerator
Multi-Platform Support
Mono
RhoMobile
Android SDK
Feature Phones (AD 2005)
Windows Mobile SDK
Xcode (IOS)
Functionality
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8. Enterprise Challenges for Mobile Computing
Users
Why can’t you IT
make business
How do I
apps like this?
deploy and
Dev
manage Where do
Apps? I start?
Consumerization of IT
Need a solution now!
Single personal/work device
Security is still #1
Increased mobility Need App “starter kit”
Have to mobilize workforce
Minimal IT Apple or
Android experience
Smartphone SDKs not
built for enterprise
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9. Public “Stores” vs Private “App Catalogs”
iTunes App Store or Google Market
Consumer app focus
Apps and updates are “optional”
Personal iTunes or Gmail account based
Private “App Catalog” approach
Enterprise “in-house” app focus
Apps and updates “mandatory”
Corporate directory authenticated
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16. App Development Plans
Build it or Buy it Re-use it
• Identify requirement • Identify requirement
• Develop complete app specs • Identify pre-existing apps; spec
customizations only
• Accept bids or build internally
• Use MAM to manage security for
• Build security into apps all apps at once
• Deploy and manage internally • Use MAM to deploy and manage
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17. Why Re-use?
• Faster development process
• Get apps into your employees’ hands faster
• Tested code leads to shorter QA cycle
• Invest your resources in the mobile apps that
require true ground-up development
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18. Corporate Directory
• Employee address book
• Back-end can be customized to read contact
data from a variety of web services
• Full integration with iOS (email, twitter,
messaging)
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20. Document Viewer
• Back-end can be customized to load documents from a
variety of web services
• Take notes on the documents and email them
• Favorites list or other “quick access” groups that can
be customized
• Server side search and document thumbnails
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22. Sales Toolkit
• Demo any content (video, slides, photos)
• Pull content and formatting from server for
offline viewing and information collection
• Online sync transmits data to back-end
(database, CRM, etc.)
• Other possibilities:
• Kiosk app for interactive product videos
• Step-through interactive sales process
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24. Compliance
• Sales toolkit repurposed for visual compliance
• Load ideal photo and compare in the field, either
visually or verbally
• Information collected in the field transmitted via
sync when connection is available
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