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Are you an Analytics company?
Anant Jhingran
@jhingran
Business Impact
“We find that firms that adopt data-driven decision making have output
and productivity that is 5-6% higher than what would be expected given
their other investments in information technology usage.”

Strengths in numbers: How does data driven decision making affect firm performance? by Erik
Bryjolfsson et al (MIT-Sloan School of Management)
Analytics and Digital Success
High Performers

API & App
Engagement

Low Performers
Analytics & Big Data Engagement
Analytics and Digital Success
High Performers

How do you get here?
API & App
Engagement

Low Performers
Analytics & Big Data Engagement
This is not the answer

Additional data can lead to 25% wasted effort
CAVA is the answer

Collect

Act

CAV
A

Visualiz
e

Analyze
Analytics Driven Digital Transformation

Business
Imperatives

CAV
A
Organizational
Design

Technical
Capabilities
Analytics Driven Digital Transformation

Business
Imperatives

CAV
A
Organizational
Design

Technical
Capabilities
Have Clear Goals

CUSTOMER
ENGAGEMENT

User

App

Developer

DEVELOPER
ADOPTION

API

BACKEND
OPTIMIZATION

API Team

Backend
Have Clear Paths

“There are known knowns. These are things we know that we know.
There are known unknowns. That is to say, there are things that we
know we don't know.
But there are also unknown unknowns. There are things we don’t
know we don't know.”
Donald Rumsfeld
Choices Drive Analytics
Customer Behavior know that we know.
“There are known knowns. These are things wefrom the previous quarter

There are known unknowns. That is to Behavior in are current quarter
Customer say, there the things that we
know we don't know.
But there are also unknown unknowns. There are things we don’t
know we don't know.”
Donald Rumsfeld

Rate of churn for customers with age > 50
and income < 30K?
Known Knowns @ Apigee

API Traffic

Visits

First Week, Last Quarter

First Week, Last Quarter
Known Unknowns @ Apigee
Primary KPIs

Secondary KPIs

Daily Visits

Daily Visits by Segment

Daily API Traffic

API Traffic by Activity Level
Dealing with Unknown Unknowns

Goals

Hypotheses

Unknown
Unknowns

Known
Unknowns
Analysis

Data + Context
Unknown Unknowns @ Apigee

Goals

Hypotheses

Unknown
Unknowns

Known
Unknowns
Analysis

Smart Exploration Developer
@ Apigee
Adoption

Data + Context

Share of direct, ads,
referrals, search traffic

Developer
Funnel
Contexts for Digital Business

Your
Digital
Assets

API

API

API

API
Importance of Context
Analytics Driven Digital Transformation

Business
Imperatives

CAV
A
Organizational
Design

Technical
Capabilities
“We have to move business intelligence from the periphery of
operations to the center of how business gets done”
Bob McDonald, CEO PG&E, Feb. 2013
Democratize Analytics
Analytics at the Periphery

Analytics at the Core
Analytics Driven Digital Transformation

Business
Imperatives

CAV
A
Organizational
Design

Technical
Capabilities
Digital Business Data Architecture
ETL is Dead

APIs and Data
Technical Capabilities

Signals

Abstractions

JavaScript

Configuration
Real Time Optimizations
Example: Convert at-risk shoppers into buyers
Engage At-Risk Customers
• Push Notifications
• Personalization

Collect

Act

View interaction path
across channels

Collect User Interactions
• Add to Cart
• View Product Details

Analyze

Visualize

Identify at-risk
customers
Analytics Driven Digital Transformation

Business
Imperatives

CAV
A
Organizational
Design

Technical
Capabilities
Classifying Yourself
Are you ready for an
Analytics Driven Digital Transformation?
Thank You

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Are You an Analytics Company - Iloveapis2013 - keynote

  • 1. Are you an Analytics company? Anant Jhingran @jhingran
  • 2. Business Impact “We find that firms that adopt data-driven decision making have output and productivity that is 5-6% higher than what would be expected given their other investments in information technology usage.” Strengths in numbers: How does data driven decision making affect firm performance? by Erik Bryjolfsson et al (MIT-Sloan School of Management)
  • 3. Analytics and Digital Success High Performers API & App Engagement Low Performers Analytics & Big Data Engagement
  • 4. Analytics and Digital Success High Performers How do you get here? API & App Engagement Low Performers Analytics & Big Data Engagement
  • 5. This is not the answer Additional data can lead to 25% wasted effort
  • 6. CAVA is the answer Collect Act CAV A Visualiz e Analyze
  • 7. Analytics Driven Digital Transformation Business Imperatives CAV A Organizational Design Technical Capabilities
  • 8. Analytics Driven Digital Transformation Business Imperatives CAV A Organizational Design Technical Capabilities
  • 10. Have Clear Paths “There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don't know. But there are also unknown unknowns. There are things we don’t know we don't know.” Donald Rumsfeld
  • 11. Choices Drive Analytics Customer Behavior know that we know. “There are known knowns. These are things wefrom the previous quarter There are known unknowns. That is to Behavior in are current quarter Customer say, there the things that we know we don't know. But there are also unknown unknowns. There are things we don’t know we don't know.” Donald Rumsfeld Rate of churn for customers with age > 50 and income < 30K?
  • 12. Known Knowns @ Apigee API Traffic Visits First Week, Last Quarter First Week, Last Quarter
  • 13. Known Unknowns @ Apigee Primary KPIs Secondary KPIs Daily Visits Daily Visits by Segment Daily API Traffic API Traffic by Activity Level
  • 14. Dealing with Unknown Unknowns Goals Hypotheses Unknown Unknowns Known Unknowns Analysis Data + Context
  • 15. Unknown Unknowns @ Apigee Goals Hypotheses Unknown Unknowns Known Unknowns Analysis Smart Exploration Developer @ Apigee Adoption Data + Context Share of direct, ads, referrals, search traffic Developer Funnel
  • 16. Contexts for Digital Business Your Digital Assets API API API API
  • 18. Analytics Driven Digital Transformation Business Imperatives CAV A Organizational Design Technical Capabilities
  • 19. “We have to move business intelligence from the periphery of operations to the center of how business gets done” Bob McDonald, CEO PG&E, Feb. 2013
  • 20. Democratize Analytics Analytics at the Periphery Analytics at the Core
  • 21. Analytics Driven Digital Transformation Business Imperatives CAV A Organizational Design Technical Capabilities
  • 22. Digital Business Data Architecture ETL is Dead APIs and Data
  • 24. Real Time Optimizations Example: Convert at-risk shoppers into buyers Engage At-Risk Customers • Push Notifications • Personalization Collect Act View interaction path across channels Collect User Interactions • Add to Cart • View Product Details Analyze Visualize Identify at-risk customers
  • 25. Analytics Driven Digital Transformation Business Imperatives CAV A Organizational Design Technical Capabilities
  • 27. Are you ready for an Analytics Driven Digital Transformation?

Hinweis der Redaktion

  1. Talk to Anomalies Highlighted, Must be explainableTrend Highlighted, Must be Anticipated