1. Sparkinoo Limited is developing a character brand called Elemooni, which are personified characters representing different atomic elements. 2. Elemooni aims to be eco-friendly, educational, and fun by telling stories about the characters traveling the world to solve environmental problems with their elemental powers. 3. The goal is to build Elemooni into a long-lasting cultural icon like Mickey Mouse or Pokémon through licensing, merchandising, mobile games, comics, and an animated TV series.

1. Monopolize a common concept.
Build a cultural icon.
www.sparkinoo.com info@sparkinoo.com (852)31663936

2. Mission:
Creating successful character intellectual properties that are :
- Universal
- Sustainable
- Expandable
- Profitable
- Beneficial to society
Build an imaginative world with our characters and become a
leading content provider for everyone in the world.
www.sparkinoo.com info@sparkinoo.com (852)31663936

3. Our Team
Sparkinoo Limited is founded by veterans from the movie
and animation industry. Based in Hong Kong with our partners
in the Licensing industry, we have the advantage on,
- Highest quality content creation
- Good connection in Licensing and marketing
- Accessing the China Mainland market
- Accessing the huge talent pool in Asia
www.sparkinoo.com info@sparkinoo.com (852)31663936

4. The project - Elemooni
Atomic Elements has long been an abstract concept to people but
no one actually has a visual on how Oxygen looks like. Being the first
one to put faces onto these chemical names enables us to monopolize
common concepts that cannot be trademarked. It is the most effective
marketing when consumers make a connection between our products
and positive things that they encounter everyday.
Elemooni are the little fairies of our new character brand. They are
the personify characters of atomic elements such as Oxygen, Iron, and
Gold… Their appearance, personality, and special skills are all based on
the unique chemical properties of the respective elements.
www.sparkinoo.com info@sparkinoo.com (852)31663936

5. www.sparkinoo.com info@sparkinoo.com (852)31663936
The project - Elemooni
Elemooni is,
1. Eco-friendly
2. Educational
3. A lot of fun
The first story of Elemooni is a journey to the legendary Elemooni Utopia, a
place free of any pollution and possesses the mystic power to heal the earth.
They travels around the world and deal with environment problems with their
special powers of Elements. This premise allows us to,
1. Target 5 – 12 years old worldwide – Build a fan base at young age
2. Crossover with real world events and issues – Consumers can relate
to it
3. Crossover with Environmental Organizations – Increase exposure and
build up positive image
4. Crossover with Tourism Industries – Increase exposure throughout
the world

6. The project - Elemooni
The Elemooni series is equipped with the follow strength,
1. Appealing appearance – Each Elemooni has a unique design while
follow certain formulas base on chemistry
2. Easy to remember subject matter – Everything in the world is made
up of elements
3. Positive theme – Suitable for everyone
4. Education value – Parents will be more willing to buy products to their
kids
5. Sustainability – The Elemooni journey is scalable and can go on as
long as we want
6. Expandability – There are more than 100 elements to date and new
ones are being discovered/invented. Elements can be combined to
form new things so there is unlimited potential
www.sparkinoo.com info@sparkinoo.com (852)31663936

7. www.sparkinoo.com info@sparkinoo.com (852)31663936
The prospect
Elemooni will be a long lasting brand similar to Mickey Mouse
and Pokemon. We will build a cultural icon of green lifestyle. The
revenue will grow every year. The income will mainly comes from
licensing and merchandising. We focus on using new media for
promotion and we have subprojects at different stage.
Ongoing project:
- Mobile games
- Online comic
Project in preparation:
- TV animation
- Children story books
- Augmented Reality Apps

8. The prospect
Successful character brands like Pokemon, Hello Kitty, and
Angry Birds generate revenue of billions so there is unlimited
potential for Character IP. Under a proper brand
management, the revenue will only increase with time.
Elemooni is at the beginning stage. A short trailer to
demonstrate the style has been shown in multiple Licensing
Show and Film Show. It successfully raised the attention of
high profile buyer such as Disney Channel. We have short
comics published weekly on Facebook and social network
platforms in China. A mobile game that targets children was
also released in April. We also started to sign Licensing
contracts with manufacturers.
www.sparkinoo.com info@sparkinoo.com (852)31663936

9. The prospect
Our marketing plan is scalable base on the investment we are
awarded. We will focus on making many small mobile games, reading
materials, and educational material while we gather the funding to
make the animation show, which is the most direct and powerful way
to reach our target group. An animation series will give a big boost of
the brand and create a solid foundation for many years ahead.
www.sparkinoo.com info@sparkinoo.com (852)31663936

10. Moving forward
We are seeking:
- Investors
- Partners in gaming, licensing, publishing…
We have the script of the first season TV show in place and
currently raising the funding to make the pilot episode. The
pilot will be used as a demo to TV channels and distributors.
Then we can proceed to produce the 26 episodes in Season 1
after securing the contracts.
We also welcome partners from other industries for
crossover projects or represent our character IP in other
countries.
www.sparkinoo.com info@sparkinoo.com (852)31663936

11. Thank you
For more information:
- www.facebook.com/Elemooni
- Mobile game: search Elemooni on iOS appStore
- Teaser: http://www.youtube.com/watch?v=LCEaX0Vlulo
www.sparkinoo.com info@sparkinoo.com (852)31663936