11. Great brand speeches have, and always will be a
g
great way to drive purpose…
y p p
12.
13. Big Purpose stirs up Big Emotion.
g p p g
Emotion comes from the Latin term /Emovare... to
move…to
move to motivate .
14.
15. What are we doing with this motivation?
“We could sit around
here all day talking,
passing resolutions,
i l i
making clever
speeches. It's not
p
going to shift one
Roman soldier!”
People Front of J d
P l F t f Judea, ffrom
Life of Brian, Monty Python
16.
17. An Act is a useful
gesture that serves a
purpose…
purpose