The saying “The more things change, the more things stay the same,” takes on a different meaning with Apple. In an internal company e-mail that addressed his promotion, Tim Cook wrote, “I want you to be confident that Apple is not going to change.”

1. September 1, 2011
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7 Ways Tim Cook Can Improve Apple by
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7 Ways Tim Cook Can Improve Apple Support for Flash
by batteryfast.co.uk
The saying “The more things change, the more things
stay the same,” takes on a different meaning with
Apple. In an internal company e-mail that addressed
his promotion, Tim Cook wrote, “I want you to be
confident that Apple is not going to change.”
There is the fear that without Jobs’innovation, pas-
sion, and showmanship, exactly that will happen
and Apple will remain stagnant. That Cook might
lack “the vision thing,” as a certain past president
would put it, remains to be seen. Cook and Jobs have
worked together for 13 years and in that time, Jobs
has schooled him in the Apple way. Both men have
attested to their belief in following their gut instinct.
One thing is certain, though. Cook has been a good
steward of Apple in Jobs’ leaves. He’s also largely
responsible for Apple’s financial robustness. The
company has $75.876 billion in the bank, pushing
it briefly ahead of Exxon earlier this month to make
it the most valuable public company. Even more
impressive, Apple made headlines when the U.S.
Treasury announced its holdings were below that,
at $73.768 billion. Cook was no novice to the tech
industry before he arrived at Apple, having held
posts at Compaq and IBM. His familiarity with the
supply chain and his revolutionary ideas are, in Flash on mobile devices has its issues. Plenty of An-
large part, what have led Apple to that profitability. droid users flood forums looking for advice on what
to do when it crashes. Jobs cited that instability in his
So, despite Cook’s objections, there will come a time “Thoughts on Flash” posting on the Apple site as a
joliprint
when some things will inevitably change at Apple. defense for why the company doesn’t support Flash
To help him along, we’ve got a few suggestions. on its mobiledevices. HTML 5, a standard that does
play well in the mobile space, is slowly and steadily
replacing Flash. That being said, plenty of iPad and
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iPhone users still clamor for Flash, temperamental
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2. September 1, 2011
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7 Ways Tim Cook Can Improve Apple by batteryfast.co.uk
or not, so that their Web experience isn’t limited
in the meantime. But they might have to abandon
hope. Jobs also criticized Flash for not being open, Better Regulation of Labor Practices
but the likely reason that Apple won’t allow it is that
it’s too open. It lets developers create apps that can
be downloaded from browsers, bypassing Apple’s
App Store. Cook’s stance on Flash remains to be
seen, but given that his touted strength is in maxi-
mizing Apple’s profitability, Flash might not make
an appearance.
More Openness
“Designed by Apple in California. Made in China.” is
what it says on the back of every iPod and iPhone.
The first part hardly covers the innovation and hours
expended, and the second fails to mention the explo-
sions, accidental poisonings, and suicides that have
occurred. Foxconn, Apple’s largest manufacturing
partner in China, follows practices that have earned
it notoriety as an “electronic sweatshop.” It recently
announced plans by 2013 to have a million robots
handling the most repetitive tasks to cut down on
worker-related issues. Under Tim Cook, Apple will li-
kely continue sourcing labor through Foxconn since
its current supply-chain system is his own invention.
Apple keeps a tight lid on everything. Product
launches are top of the list, as theendless iPhone
rumors prove. Even internally, there are multiple
code names so that if there’s a leak, the source can
be identified. When that doesn’t work, it goes after
the publisher of the leak, as it did with the Apple
joliprint
rumors blog Think Secret, which Apple shut down
in 2007. When it comes to the privacy of others,
though, Apple plays a little fast and loose, tracking
users via their iPhones and storing the data.
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3. September 1, 2011
batteryfast.co.uk
7 Ways Tim Cook Can Improve Apple by batteryfast.co.uk
Fewer Lawsuits A Greater Price Range for Macs
Apple scurries to the courts to resolve grievances. It’s Microsoft calls the premium Mac owners pay
currently duking it out abroad with Samsung over the Mac tax. The issue’s been hotly debated but
both the Galaxy Tab tablet and the Galaxy S phone. whatever the case, it is true that the lowest-priced
While patents often annoy Apple, the company has Mac you can buy is a MacBook Air for $999 (ex-
gone up against blogs twice. Prior to the iPad’s de- cluding the Mac mini, since it’s not a full system).
but, Apple sent a cease-and-desist letter to Gawker An intro-level Mac would exhilarate the wallets of
when it offered up to $100,000 to anyone who could Apple fans deterred by high price tags.
produce varying levels of proof of its existence. A
criminal case is underway regarding the leak of
an iPhone prototype to Gizmodo and there has been
speculation that Apple could sue Gizmodo parent Keep the iPod Touch
company Gawker in civil court for playing a role.
Back in 2010 at the D: All Things Digital conference,
Jobs recounted how he was advised to let the Giz-
modo incident slide. “I thought deeply about this,
and I concluded the worst thing that could happen,
as we get big and we get a little more influence in
the world, is if we change our core values and let
it slide,” Jobs said. “I can’t do that. I’d rather quit.”
joliprint
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4. September 1, 2011
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7 Ways Tim Cook Can Improve Apple by batteryfast.co.uk
If Apple does, as rumored, deliver an iPhone lite, CloudTag: Tim Cook , Improve , Apple , sony NP-
industry analysts think the iPod Touch may be a go- FP50 batteries , samsung SB-LSM80 batteries , sony
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eclipsed by both the iPhone and the iPad, the iPhone
comes tied to an increasingly expensive data plan
and the iPad doesn’t fit in a pocket.
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With $75.876 billion in the bank, there’s some change
to spare for an acquisition or two. One suggestion? HP Or No HP: The PC Lives | Technology News
Adobe. In the early days of both companies, Adobe
and Apple were great friends. Today they may be WebOS on An iPad Ran Over Twice As Fast As the
less so because of the Flash hullabaloo, but Adobe‘s TouchPad
Photoshop and Macs have a large overlapping user
base. Creativity softwaredreamed up in-house at To read more good posts, please follow us on Twit-
Apple would be a new path of innovation and a ter: http://twitter.com/batteryfastuk
good step for Cook. Thank you!
joliprint
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