Focus Suites is one of the Asia’s Largest Independent Full Service Marketing research fieldwork team specializing in Multi-Country Studies. It is Asia’s Largest Qualitative Research Facilities Service Provider with State of the Art Focus Group Suites across major cities in India, Indonesia, Thailand, Vietnam, China, Taiwan, Singapore, Hong Kong, South Korea and UAE, all of which are centrally located in their respective cities. It is also largest primary pharmaceutical Business Intelligence fieldwork firm by Revenues It is only research facility provider with one way mirror facilities across multi-countries. It is only research facilities provider with usability testing services across all facilities

1. Fieldwork
Procedures, Sample
Sources & Quality
Control
Focus Suites Solutions & Services Pvt. Ltd.
Updated Date : 20.04.2010

2. BACKGROUND INFORMATION OF FSPL:
FSPL is Asia’s Largest Qualitative Marketing research Fieldwork firm specializing in Multi-Country Studies. It
is one of the viewing facility provider in Middle East and Asia’s Largest Qualitative Research Facilities Service
Provider with State of the Art Focus Group Suites across major cities in India, Indonesia, Thailand, Vietnam,
UAE and China, all of which are centrally located in their respective cities.
• Only research facility provider with one way mirror facilities across Asia Pacific & Middle East
• Only research facility provider with usability testing and eye tracking support services
• Independent Full Service Market Research Firm in middle east
• 30 CATI stations for Global and local studies
• 9 full service locations across Asia & Middle East
• 20 field offices across APAC & Middle east
• Qualitative. Quantitative. Data Collection. GLOBALLY
• Ensuring the right client interface on all occasions and the highest quality of fieldwork across
Global locations.
• Best in class Qualitative and Quantitative Researchers with decades of study- salient Experience
• Detailed knowledge of local customs and cultural nuances necessary to decode respondent
attitudes and behaviours
• Completing studies within client timelines and budgets each time – Every Time !
• FSPL has a in house research data processing and advanced analysis team for data preparation
Focus Suites Solutions & Services Pvt. Ltd.
(includes data entry, cleaning, coding, aggregation, merging and summarization)
• Open ended coding, Translation, Data Tabulation, Data Analysis using a wide variety of statistical
methods and multivariate analysis supported with statistical tools & tests
160, L.B.S. Road, Kurla (West), Mumbai – 400 071 India Ph: - (+91 22) 2654 0721 www.focus-suites.com
2

3. UNIQUENESS OF FSPL:
Focus Suites Solutions & Services Pvt. Ltd. is one of the Middle East & Asia’s only largest independent full
service market research fieldwork agencies.
International Operations:
Focus Suites Solutions & Services Pvt. Ltd. has state of the art one
way mirror qualitative research viewing facilities for focus group
discussions across six countries (viz. India, Indonesia, Thailand,
Vietnam, China & UAE) and eleven locations which are all centrally
located in their respective cities
FSPL has full service operations in six countries and specializes in Multi-Country
Qualitative, Quantitative (CATI) and Online Market Research with its foot prints in
Middle East, North America and the Asia Pacific.
Expertise:
• Multi-country Projects
• Hard to recruit fieldwork
• Primary Healthcare Research
• Usability Testing
• Advanced statistical analysis
• Mystery Shopping
Embracing Technology:
Computer Aided Telephonic Interviews:
We have our international CATI centre which allows us to dial anywhere in the world
and conduct in -language telephonic interviews. We have particular expertise in hard
to recruit and field countries.
Eye tracking Tool:
Focus Suites Solutions & Services Pvt. Ltd.
Focus Suites has an Eye Tracking Tool.
Typical Market Applications comprises of:
• Print Ad pre-test
• In store point of sale (POS) & Shelves
• Outdoor Advertisements
• Movie /TV product placements & Trailer Advertisements
• Flash Banners & Websites (For Web applications)
Usability Testing:
Focus Suites Solutions & Services Pvt. Ltd. is the ONLY one of the Asia’s largest
full service market research agency with the state of the usability testing labs
and one way mirror facilities for focus group discussions across six countries (
viz. India, Indonesia, Thailand, Vietnam, China & UAE ) and eleven locations
which are all centrally located in their respective cities
Online Panels, A New way forward:
Focus Suites offers access to a continually expanding online panel of consumers, B2B professionals and
doctors in India, Indonesia, Thailand, Vietnam, UAE and China. Panel participants are various healthcare
specialists who have agree to take part in medical and pharmaceutical market research studies conducted
by Focus Suites.
Continuing excellence:
We have worked with various Advisory, Market Intelligence, Market Research Clients, Media Agencies
and Consulting Companies in the world over assisting them with Quantitative, Qualitative and Online
research methodologies in Asia Pacific and Middle East Region.
Focus Suites has served Clients from advertising agencies, healthcare and pharmaceutical companies,
FMCG/CPG companies, retail companies, automotive companies, telecom service providers, media
companies, governments, cooperatives, consumer durables, banking, insurance and finance companies,
technology companies and also in many other diverse industries.
160, L.B.S. Road, Kurla (West), Mumbai – 400 071 India Ph: - (+91 22) 2654 0721 www.focus-suites.com
3

4. FIELD WORK PROCEDURES AND QUALITY CONTROL
Project Briefing:
In Briefing, the entire job is discussed in detail, giving both the Supervisor and Interviewers an opportunity
to study carefully the job specifications.
Field instructions will be reviewed and practice interviews will also be conducted to familiarize the
interviewers with the questionnaire
Individuals will be assigned quotas and specific duties with the project.
Recruitments & Interviews:
• Briefing to all supervisors across targeted countries
• Recruitments from the database supplied by the project manager
• Supervisor Assistance at the recruitment and interviewing level
• Adhering to the Study Specifications / Criteria
• Following all study procedures and Instructions
• Depending on the project 100% quality checks on recruitments, 30% on supervision are
conducted
Supervisors Assistance:
Each research project has a adequate supervision.
Supervisor is a very important communicator between the project manager and the Interviewers.
Focus Suites Solutions & Services Pvt. Ltd.
The Supervisor ensures mock calls / pilots before the actual interviews and makes sure that the
Interviewers are well trained to go live on the project.
Supervisors are qualified to do 30 % or a 100 % back check of the field responses before sending it to
the Q.C team.
The Q.C team checks them through all possible questions to ensure good and quality responses and
sends the report to the project manager. The QC team reports to the upper management.
Extra care is taken when addressing a Open ended responses as these are most valuable ones.
Sample Sources:
• In house database
• Local business directories ( Online & Offline )
• Local industrial directories ( Online & Offline )
• Local online panel
• Mall intercepts
• Street Intercepts
• Traditional right hand rule
We have a local presence model in place; so that we very well have control and hands on the study being
fielded in any center
Our local team gives prompt feedbacks on the local project movement by daily updates and holidays, if any
to the project manager deployed
As we have a local presence model in place; our local supervisors and teams will source samples from local
online and offline business databases + directories as well local search engines ( such as in China
www.google.cn and so on)
160, L.B.S. Road, Kurla (West), Mumbai – 400 071 India Ph: - (+91 22) 2654 0721 www.focus-suites.com
4

5. Project Manager Profile of the project per country (Short description of job level and qualification):
We share a single point contact for the entire project
The project managers profile is as mentioned below: Bachelor of Science (Mathematics/Physics/ Chem)
PGDM – Marketing
Currently handling national and international fieldwork projects, recruitments
Content analysis, making summary/ final reports / presentations
Confidentiality and Security of the Data Collected:
• The Questionnaires and responses along with the field materials / stimuli used in the survey are
kept confidential.
• Total Confidentiality is maintained on the personal details of the respondents.
• Confidentiality is maintained and so is the survey contents and results.
Focus Suites Solutions & Services Pvt. Ltd.
160, L.B.S. Road, Kurla (West), Mumbai – 400 071 India Ph: - (+91 22) 2654 0721 www.focus-suites.com
5