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Website design - Gender preferences
1. Why men and women don't agree about websites: the secrets about men and women's web preferences G Moss and R Gunn Internet World 17 May 2006
2. Good news! Lots of pictures, so no danger that, following lunch …
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8. Results UK / France / Poland p < 0.001 Male / females in images p < 0.001 Inanimate / animate p < 0.05 Regular / irreg typeface p < 0.001 Colours in typeface p < 0.001 Conventional layout p < 0.05 Predominant colours p < 0.001 Lines / round p < 0.001 Pictures 2D or 3D p < 0.001 Tone of words p < 0.001 Expert language p < 0.05 Own achievements p < 0.001 Denigration p < 0.001 Site map
9. A comparison of the male and female tendency to use straight lines : UK
10. A comparison of the male and female tendency to use large numbers of typeface colours : UK
11. A comparison of the male and female use of informal / formal language or a combination of both: UK
29. University web designers 73 19 7 74 University websites (%) Interview response rate (%) M + F F M Gender of person(s) designing the University websites