1. GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY 1
INTRODUCTI
ON TO THE
NEW YORK
START UP
COMMUNIT
Anna C. Lindow
Director of Content Strategy
General Assembly

2. GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY 2
NYC
STARTUPS
TECH + GA

3. GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I 3
WHO THEY ARE
NOTABLE NYC STARTUPS
• Art.sy • Gilt Group • SecondMarket
• Bit.ly • GroupMe • Shelby.tv
• Blip.tv • Kickstarter • Tumblr
• Chartbeat • Lot18 • Warby Parker
• Codeacademy • MakerBot • Yipit
• Etsy • OKCupid • ZocDoc
• Foursquare • SeatGeek

4. GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I
HOW IT IS DEFINED 4
WHAT DEFINES AN
ECOSYSTEM?
• Startups
• Investors
• Talent
• Mentors
• Partners
• Service Providers

5. GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I 5
WHAT YOU THINK
COMMON MISCONCEPTIONS
FOUNDiNG A
COMPANY iS THE ENTREPRENEURSHiP
BEST WAY TO GET iS TOO RiSKY OF
ONlY
iNVOlVED. TOO HARD TO A CAREER PATH.
GET “iN” OR DEVElOPERS
CAN GET A
GOOD JOB AT
STARTUPS.
SiliCON VAllY iS All NDAs
THAT MATTERS! “PEOPlE JUST NEED
A CODER TO
BUilD MY
Will STEAl
THE lOUDEST
PEOPlE
ARE THE
MY iDEA” WRiTE A BUSiNESS
SMARTEST! PlAN = GET FUNDiNG

6. GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I
WHAT YOU COULD DO 6
COMMON ROLES
• Front-End Developer (CSS,HTML) • Business Development (Sales, • Sales (Willingness to find and
• Back-End Developer (Ruby, Partnerships) follow leads)
Python, Java) • Marketing/User Acquisition (Email • Community Management (Social
• UX/UI Designer (inDesign, Marketing, Social Media, SEO, Data Media)
Photoshop) Analytics) • Operations (Customer Services,
• Product Manager (Light Front-End • Data Scientist (Hadoop, Matlab, Office Management)
Developer, Design) SQL) • Other roles depending on vertical
education

7. GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I
WHAT YOU SHOULD DO 7
DO.
• Learn the lexicon and how to best position your
skillset
• Think long and hard about what kinds of
environments best suit you and seek out those
• Roll up your sleeves and learn new skills
• Remain humble and figure out ways to give back to
the community even when you’re a giant success

8. GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I
WHAT YOU SHOULD NOT DO 8
DON’T.
• Think everyone knows something you don’t
• Be afraid to ask for help, guidance, and introductions
• Hesitate to offer whatever it is that YOU do best
• Get discouraged

9. GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I 9
FIRST STEPS
HOW DO I GET STARTED? ASK
YOURSELF:
• What am I passionate about?
• What types of environments suit me?
• What am I good at?
• What part of the tech community best matches up to
my passions and skills?
• How do I best hone these skills and communicate
them to others?

10. GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I 10
FURTHER STEPS
THE BEST WAYS YO GET
INVOLVED
• Sign up for events newsletters
• Attend meet ups, happy hours, panels, and classes
• Learn how to code / design
• Go to hackathons and Startup Weekends
• Take interesting people you meet out for coffee
• Be useful – make introductions, give feedback, help
people you meet, keep an open mind
• Blog about our experiences and adventures
• Engage on Social Media

11. GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY 11
THANK YOU.
Questions?
Anna C. Lindow
@annalindow
@GA
anna@generalassemb.ly

12. GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I
APPENDIX 12
BLOGS TO
READ
Chris Dixon — http://cdixon.org
Fred Wilson (A VC) — http://avc.com
BetaBeat — http://betabeat.com
SAI — http://businessinsider.com/sai
Paul Graham’s Essays — http://paulgraham.com
Hacker News — http://news.ycombinator.com
TechCrunch — http://techcrunch.com
General Assembly — http://generalassemb.ly/blog

13. GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I
APPENDIX 13
NEWSLETTE
RS
Startup Digest — http://startupdigest.com
Charlie O’Donnell — http://thingsgoingtobebig.com/nycevents
Gary’s Guide — http://garysguide.com
General Assembly — http://generalassemb.ly

14. GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I
APPENDIX 14
NOTABLE
ORGS
New York Tech Meetup — http://nytm.org
Hack NY — http://hackny.org
Techies Give Back — http://techiesgiveback.org
NY Hacker / Hacker Union — http://nyhacker.org
We Are NY Tech — http://wearenytech.com
Internet Week — http://internetweekny.com
Social Media Week — http://socialmediaweek.org
NYC EDC — http://nycedc.com
NYC Digital — http://nyc.gov/digital

15. GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I
APPENDIX 15
COWORKIN
G SPACES
WeWork Labs— http://wework.com
New Work City — http://nwc.co
3rd Ward— http://3rdward.com
Grind — http://grindspaces.com
The Yard — http://workattheyard.com
Hive @ 55 — http://hiveat55.com
Projective Space — http://projective.co
Green Desk — http://green-desk.com
Dogpatch Labs— http://dogpatchlabs.com

16. GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I
APPENDIX 16
ACCELERAT
ORS
TechStars — http://techstars.com
DreamIt Ventures — http://dreamitventures.com
ER Accelerator — http://eraccelerator.com
NYC Seed — http://www.nycseed.com