Brand ppt

Presented by Ms.Anjali J.Jadhav(Deshmukh) Shri shivaji Institute of Engineering and Management Studies Seminar on BRAND

What is Brand? ,[object Object],[object Object]

What a brand means to common person ? ,[object Object],[object Object]

Brand Name Words, letters, or symbols that make up a name used to identify and distinguish the firm’s offerings from those of its competitors.

[object Object],[object Object],[object Object],[object Object],Brand Strategy

Co-Branding ,[object Object],[object Object],[object Object],[object Object]

National Brand products that carry the name of the manufacturer ie.Amul ie. Haldiram

Private Brand products that carry the name of the seller, not the manufacturer ie. Shopper’s Stop ie. Westside

Generic Name Brand A brand name over which the original owner has lost exclusive claim because all offerings in the associated class of products have become generally known by the brand name (usually that of the first or leading brand in that product class). ,[object Object],[object Object]

What is Brand Identity? ,[object Object],[object Object],[object Object],[object Object]

Key Brand Elements ,[object Object],[object Object],[object Object],[object Object]

How much does it cost? ,[object Object],[object Object],[object Object]

Branding Steps ,[object Object],[object Object],[object Object],[object Object],[object Object]

Branding Steps (continued) ,[object Object],[object Object],[object Object],[object Object]

Branding Steps (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Keys to building successful brands ,[object Object],[object Object],[object Object],[object Object],[object Object]

Keys to building successful brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thums up Pepsi Coco cola ,[object Object],[object Object],[object Object],[object Object],“ Test the thunder ” ” Yeh hai youngistaan meri jaan” ’’ Thanda Matlab Coca-Cola’’

Conclusion: ,[object Object],[object Object],[object Object],[object Object]

Brand ppt

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Brand ppt