4. The Web Analytics Process
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Understand business
objectives KPI process Web analytics
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9. Combine Online Survey Responses with
Behavioral Analytics Data
Ask the right questions
Be short
Be concise
10.
11. What is The Main Reason for Your Visit to
The Website?
40%
35% 34%
30%
20%
16%
10%
11%
4% 0%
Read more about Operation Smile
Find opportunities to volunteer
Read more about donations and maybe donate
Make a donation
Other
12. Define Your Target!
15%
11%
11% 8%
4%
2% 0%
Visits with the intention to donate
Conversion rate for donations
14. Are You Satisfied with Your Visit?
DISSATISFIED visitors based on purpose of visit
0% 8% 15% 23% 30%
Read more about and/or apply for work in the field 28%
Make a donation 25%
Read more about the organisation 17%
Read more about donations and possibly donate 16%
Read more about MSF’s international work 13%
Survey data: www.lakareutangranser.se