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IN THE NAME OF ALLAH WHO
          IS THE
    MOST BENEFICENT
             &
      EVER MERCIFUL
SUMITTED TO:

MAM AFSHAAN SEHAR
BUSINESS ADMINSTRATION DEPARTMENT



   DATE OF SUMISSION:
           NOVEMBER 19 ,2011




        COURSE TITLE

      HUMAN RESOUCRES MANAGEMNET
GROUP MEMBERS:
AISHA AMBEREEN             05

AISHA MATEEN               06

ANIBA MUNIR                09

AYESHA HINA                11

FAIZA JAWEED               23

HINA HAMMID                27

ATIYA NAFEES               62
D E D I C A T I O N
    “THIS REPORT IS DEDICATED TO ALL BUSINESS
      STUDENTS AND MY RESPECTED TEACHER”


We like to dedicate this report to all business students who
 want to become great business professionals and want to
be on the height of the “BUSINESS WORLD “. We hope that
 they would be satisfied from our task and that would help
  them in their future life. We at this point shall not forget
the fruitful efforts of our teacher “MAM AFSHAAN SEHAR”
 without whom we would have been unable to accomplish
                          this REPORT.
ACKNOWLEDGEMENT:
First of all, we would like to say Alhamdulillah, for giving us the
  strength and health to do this report until it done. We are very
thankful to Allah Almighty who has given us the power and ability
 to think and judge the maters and then to make use of the blessed
                               abilities
       Then I am heartily thankful to our teacher MAM
  AFSHAAN SEHAR whose encouragement, guidance
and support from the initial to the final level enabled us to develop
       an understanding of the subject unable us to prepare it.
   Last but not a least, We offer our regards and blessings to all
    our friends and Not forgotten to our ‘s family for providing
everything, such as money, to buy anything that are related to this
   project work and their advice, which is the most needed for this
  project. Internet, books, computers and all that as our source to
 complete this report. They also supported us and encouraged us to
   complete this task so that we will not procrastinate in doing it.
LETTER OF AUTHORIZATION

Students of MBA
Federal Urdu University


November 19, 2011



Dear students

I am Afshaan Saher, hereby authorize you to make a report on
hrm functions, including all relevant information about report, use
all the tools to make a appropriate report, its help you to
understand the procedures to make a report.

You should submit this report on November 19, 2011, after this
date report is not acceptable.

Sincerely,




Afshaan Saher

Business Administration department
LETTER OF TRANSMITTAL
November 19, 2011

MAM AFSHAAN SEHAR

Federal Urdu University

Gulshan campus, Karachi

Dear Madam

We are submitting to you the report. The report is entitled. The purpose
of the report is to enhance our report writing skills n know about the
hrm function. The content of this report concentrates on the all
functions of hrm and how their related to PEPSI co. This report also
defines how we make analysis of any company.
Sincerely,

Aisha Ambereen

Aisha Mateen

Aniba Munir

Ayesha Hina

Faiza Jaweed

Hina Hammid

Atiya Nafees
TABLE OF CONTENTS

           NAME------------------------------------------------PAGE
                                 NO.
Abstract………………………………………………………………….
Executive Summary……………………………………………………..
History of pepsi cola………………………………………………………
What is pepsi........................................................................................
Pepsi Co. …………………………………………………………………….
Board of Directors and Committees……………………………………….
Pepsi cola in Pakistan …………………………………………………..
Mission statement…………………………………………………………
Vision statement………………………………………………………………
Promise of PepsiCo…………………………………………………………..
Facts about the company…………………………………………………
Product in spot light: PEPSI……………………………………………..
Profit table………………………………………………………………….
Coke VS. Pepsi……………………………………………………………….

PepsiCo Asia, Middle East & Africa……………………………………….

Advertising strategies of Pepsi Vs Beverage Industry…………………….

Genre wide advertising for pepsi and coke ……………………………..

Advertising of Pepsi WITH STARS…………………………………………….

Pepsi make a program for society………………………………………………….
Pepsi Heiracy………………………………………………………………….
HR introduction……………………………………………………………………
HR objectives…………………………………………………………………..
HR Policies………………………………………………………..
HRIS…………………………………………………………………………………….
HR planning…………………………………………………………………………
HR Functions of PEPSICO………………………………………………….
JOB description

Reporting Relationships……………………………………………………………….
Job Summary………………………………………………………………………..
Working condition…………………………………………………………………….
Job Specifications………………………………………………………………..
Employee empowerment…………………………………………………………
Labour relations……………………………………………………………………
Recruitment…………………………………………………………………………….
Internal Methods…………………………………………………………………
External Methods…………………………………………………………
Strategies for Recruitment……………………………………………………….
Selections…………………………………………………………………………
Selection process………………………………………………………………….
Training and development……………………………………………………….
Performance appraisal……………………………………………………………
Compensation &benefits……………………………………………………
In PepsiCo following compensation& benefits apply……………..
Recommendation……………………………………………………….
Conclusion…………………………………………………………………..
ABSTRACT
         Pepsi-Cola is a carbonated beverage that is produced and
   manufactured by PepsiCo. It is sold in stores, restaurants and from
        vending machines. The drink was first made in the 1890s by
  pharmacist Caleb Bradham in New Bern, North Carolina. The brand
   was trademarked on June 16, 1903. There have been many Pepsi
   variants produced over the years since 1903, including Diet Pepsi,
    Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Samba, Pepsi Blue,
   Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi X (available in
 Finland and Brazil), Pepsi Next (available in Japan and South Korea),
       Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, and Pepsi Ice
       Cucumber in Japan. Pepsi cola is situated is an Industry that
is dominator by two Competitors Coca Cola and of course themselves.
         Although Pepsi and Coke basically go after all consumers
    who purchase soft drink beverage Coca Cola targets it product at
the head of household. According to the beverage digest the customer
 base for soft drinks is whopping 95% of regular user in United States.
This represents the large number if potential customers for Pepsi Cola.
The Pepsi's advertising the campaigns are referring to the markets that
   marketers refer to as Generation X. The Generation X consumer is
profiled to be between the age of 18 to 29.They have high expectations
 in life and very active. They adopt a lifestyle of living for today and not
   worry about long term goal. They also have a focus on the 12 to 18
                              year old market.
Executive Summary

First of all we gathered the information from internet and then we started
analyzing about the current situation of PEPSICO. During this process of
analyzing the HR Department we came across some problems and some
advantages prevailing in the company. Our project of PEPSICO covers the
                           following HR Areas


  •    MISSION AND VISION STATEMENT OF THE COMPANY

  •    HR FUNCTIONS

  •    JOB ANALYSIS

  •    SWOT ANALYSIS
HISTORY OF PEPSICO
        COLA
In 1893, Caleb Bradham, a young pharmacist from New Bern, North
Carolina, begins experimenting with many different soft drink
concoctions. Like many pharmacists at the turn of the century he had
a soda fountain in his drugstore, where he served his customers
refreshing drinks, that he created himself. His most popular beverage
was something he called “Brad’s Drink " made of carbonated water,
sugar, vanilla, rare oils, PepsiCo and cola nuts. One of Caleb's
formulations, known as “Brad’s Drink "; created in the summer of
1893, was later renamed PepsiCo Cola after the PepsiCo and cola
nuts used in the recipe. In 1898, Caleb Bradham wisely bought the
trade name "Pep Cola" for $100 from a competitor from New York,
New Jersey that had gone broke. The new name was trademarked on
June 16th, 1903. Bradham's neighbor, an artist designed the first
PepsiCo logo and ninety-seven shares of stock for Bradham's new
company were issued.
1898 - One of Caleb's formulations, known as " Brad's Drink " a
combination of carbonated water, sugar, vanilla, rare oils and cola
nuts, is renamed "PepsiCo-Cola" on August 28, 1898. Pepsi Cola
receives its first logo.
1902 - The instant popularity of this new drink leads Bradham to
devote all of his energy to developing Pepsi Cola into a full-fledged
business. He applies for a trademark with the U.S. Patent Office,
Washington D.C., and forms the first Pepsi Cola Company.
WHAT IS PEPSI?
Pepsi (stylized in lowercase as pepsi, formerly stylized in uppercase as PEPSI) is
a carbonated soft drink that is produced and manufactured by PepsiCo. Created
and developed in 1898 and introduced as "Brad's Drink", it was later renamed as
               Pepsi-Cola on June 16, 1903, then to Pepsi in 1961.




PEPSI CO.
PepsiCo Inc. is an American multinational corporation headquartered in
Purchase, Harrison, New York, United States, with interests in the
manufacturing, marketing and distribution of grain-based snack foods,
beverages, and other products. PepsiCo was formed in 1965 with the
merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since
expanded from its namesake product Pepsi to a broader range of food and
beverage brands, the largest of which include an acquisition of Tropicana in
1998 and a merger with Quaker Oats in 2001 – which added the Gatorade
brand to its portfolio as well.
As of 2009, 19 of PepsiCo's product lines generated retail sales of more
than $1 billion each, and the company’s products were distributed across
more than 200 countries, resulting in annual net revenues of $43.3 billion.
Based on net revenue, PepsiCo is the second largest food & beverage
business in the world. Within North America, PepsiCo is ranked (by net
revenue) as the largest food and beverage business.
Indra Krishnamurthy Nooyi has been the chief executive of PepsiCo since
2006 and the company employed approximately 285,000 people worldwide
as of 2010. The company’s beverage distribution and bottling is conducted
by PepsiCo as well as by licensed bottlers in certain regions. PepsiCo is a SIC
2080 (beverage) company.
Board of Directors and Committees
     PepsiCo's business strategy and affairs are overseen by our Board of Directors,
     which is comprised of one executive director and eleven independent outside
     directors. Only independent outside directors make up our three standing Board
     Committees, 1) Nominating and Corporate Governance, 2) Audit, and 3)
                      Compensation.
1.
                            Shona L. Brown

                            Senior Vice President, google.org

                            2.
     Ian M. Cook

     President and Chief Executive Officer, Colgate-Palmolive Company




     Dina Dublon

     Consultant, Former Executive Vice President and Chief Financial Officer, JP Morgan Chase & Co.




     Victor J. Dzau, M.D.

     Chancellor for Health Affairs, Duke University and President & CEO, Duke University Health Systems




     Ray L. Hunt

     Chairman of the Board, President and Chief Executive Officer of Hunt Consolidated, Inc.




     Alberto Ibargüen

     President & Chief Executive Officer, John S. and James L. Knight Foundation




                            Arthur C. Martinez
                            Former Chairman of the Board, President & Chief Executive Officer, Sears, Roebuck and
                            co.
                            3.
                            Indra K. Nooyi
Chairman and Chief Executive Officer, PepsiCo

4.
                        Sharon Percy Rockefeller

                        President & Chief Executive Officer, WETA Public Stations




     James J. Schiro

     Former Chief                           Executive Officer, Zurich Financial Services

5.
                        Lloyd Trotter

                        Managing Partner, GenNx360 Capital Partners




                        Daniel Vasella

                        Chairman of the Board, Novartis AG




                        Alberto Weisser

                        Chairman & Chief Executive Officer, Bunge Limited
PEPSICO COLA IN
                PAKISTAN
The market in Pakistan is surely dominated by Pepsi. It has proves itself to
be the No.1 soft drink in Pakistan. Now days Pepsi is recognized as
Pakistanis National drink. In 1971, first plant of Pepsi was constructed in
Multan, and from their after Pepsi is going higher and higher. Pepsi is the
choice soft drink of every one. It is consumed by all age groups because of
its distinctive taste. Compared with other Cola in the market, it is a bit
sweeter and it contributes greatly to its liking by all. Consumer’s survey
results explain the same outcome and Pepsi has been declared as the most
wanted soft drink of Pakistan.

Pepsi's greatest rival is Coca Cola. Coca Cola has an international
recognized brand. Coke’s basic strength is its brand name. But Pepsi with its
aggressive marketing planning and quick diversification in creating and
promoting new ideas and product packaging, is successfully maintaining is
No.1 position in Pakistan. In coming future Pepsi is also planning to enter
into the field of fruit drinks. For this purpose it has test marketed its mango
juice in Karachi for the first time.

When Pepsi was introduced in Pakistan, it faced fierce competition with 7up,
lemon and lime drinks, which was established during 1968, in Multan. Pepsi
introduced its lemon and lime, "Teem" to compete with 7up. It successfully,
after some years, took over 7up, and this enhanced Pepsi's profits and
market share. In Pakistan, Pepsi with 7up enjoys 70% of the market share
where as the coke just has 20% markets share.

Pepsi is operating in Pakistan, through its 12 bottlers all over Pakistan.
These bottlers are Pepsi's strength. Pepsi has given franchise to these
bottlers. Bottlers, produce, distribute and help in promoting the brand. Pepsi
also launched its fast food chain KFC i.e. "Kentucky Fried Chicken.”
MISSION STATEMENT




“To be the world's premier consumer Products
Company focused on convenient foods and
beverages. We seek to produce healthy financial
rewards to investors as we provide opportunities
for growth and enrichment to our employees,
our business partners and the communities in
which we operate. And in everything we do, we
strive for honesty, fairness and integrity.”
THE VISION STATEMENT
To be a leading house of FMCG products with local dominance, global
prominence, the strongest financial fundamentals and maximum efficiency




Promise Of PepsiCo.
FACTS ABOUT THE COMPANY
    1.Pepsi is a USA based public company whose stocks are available
       in New York.

    2.Mountain Dew, acquired by Pepsi-Cola in 1964, switches its
       advertising and package graphics room hillbillies to action-oriented
       scenes.

    3.The third Mountain Dew slogan appeared in 1973 "Put A Little
       Yahoo in Your Life."

    4.PepsiCo acquired Pizza Hut, Inc. Pizza Hut was founded in 1958
       by Dan and Frank Carney.

    5.Taco Bell is was acquired by Pepsi. Taco Bell was established in
       the mid 1960s by Glen Bell.

   6.PepsiCo purchased Kentucky Fried Chicken, the leader in the quick
      service chicken market. KFC was founded by Colonel Harland
      Sanders. Colonel Sanders began franchising the company in 1952.
      KFC was spun off along with Pizza Hut and Taco Bell businesses as
      Tricon Global Restaurants, Inc. in 1997.

    7.PepsiCo purchases Seven-Up International, the third largest
       franchise soft drink operation outside the United States
PRODUCT IN SPOTLIGHT: PEPSI
    Type:
    Pepsi Cola
    Manufacturer:
    PepsiCo
    Country of origin:
    USA
    Introduced:
    1902


Ingredients:
      •    Amount per 100mL

      •    Energy 196.5 kJ

      •    Fat 0 g

      •    Sodium 0.98 mg

      •    Carbohydrates 11.74 g

      •    Sugar 11.04 g

      •    Protein 0 g

      •    Caffeine 10 mg
Profit table:




MARKET SHARE
COKE VS. PEPSI
Competition
The Coca-Cola Company has historically been considered PepsiCo’s primary
competitor in the beverage market,[25] and in December 2005, PepsiCo surpassed
The Coca-Cola Company in market value for the first time in 112 years since both
companies began to compete. In 2009, the Coca-Cola Company held a higher
market share in carbonated soft drink sales within the U.S. [26] In the same year,
PepsiCo maintained a higher share of the U.S. refreshment beverage market,
however, reflecting the differences in product lines between the two companies.
[26] As a result of mergers, acquisitions and partnerships pursued by PepsiCo in
the 1990s and 2000s, its business has shifted to include a broader product base,
including foods, snacks and beverages. The majority of PepsiCo's revenues no
longer come from the production and sale of carbonated soft drinks.[27] Beverages
accounted for less than 50 percent of its total revenue in 2009. In the same year,
slightly more than 60 percent of PepsiCo's beverage sales came from its primary
non-carbonated brands, namely Gatorade and Tropicana. [26]
PepsiCo's Frito-Lay and Quaker Oats brands hold a significant share of the U.S.
snack food market, accounting for approximately 39 percent of U.S. snack food
sales in 2009.[26] One of PepsiCo's primary competitors in the snack food market
overall is Kraft Foods, which in the same year held 11 percent of the U.S. snack
market share.




PepsiCo Asia, Middle East &
Africa
The most recently created operating division of PepsiCo covers Asia, the Middle
East and Africa. In addition to the production and sales of several worldwide Pepsi-
Cola, Quaker Foods and Frito-Lay beverage and food product lines (including
Pepsi and Doritos), this segment of PepsiCo’s business markets regional brands
such as Mirinda, Kurkure and Red Rock Deli, among others.[1] While PepsiCo
owns its own manufacturing and distribution facilities in certain parts of these
regions, more of this production is conducted via alternate means such as
licensing (which it does with Aquafina), contract manufacturing, joint ventures and
affiliate operations. PepsiCo’s businesses in these regions, as of 2009, contributed
13 percent to the company’s net revenue worldwide.


Advertising strategies of Pepsi
Vs Beverage Industry
Even today Pepsi is the one of leader of beverage industry but it still follow the
Coca-Cola so it has to do every way to gain more market share and keep its
position in the top of cola beverage. As we know the main customer target is
teenagers and young adults and they have similarly interested around the world
there are sport and music. In fact, the company is recognized worldwide as a
leader in advertising, marketing, sales and promotional initiatives. Advertising
make fun that is a purpose of Pepsi other point that Pepsi has to think about it is
how it can extend its repeat consumer. Pepsi and other Pepsi Cola products
including: Diet Pepsi, Caffeine Free Pepsi, Caffeine Free Diet Pepsi, Pepsi Max,
Mountain Dew, Slice, Diet Slice, Gatorade, Sobe and Mug brands. a cool and up-
to-date so nobody can say they do not know what Pepsi is.
GENRE WIDE ADVERTISING FOR
PEPSI AND COKE

This clearly helps to establish a very interesting fact that Coke is advertised more
on genres such music, soaps, news bulletin and Pepsi is advertised more on
sports such as cricket, soccer and wrestling
Advertising of Pepsi WITH STARS
Pepsi co. started advertising with different stars of different countries to
enhance their consumptions
PEPSI made the Program is aimed at identifying the Cricket Talent in the Pakistani
Youth and would help in developing skilled cricketers at the grassroots level which
can then be groomed to become super stars of the future.
PEPSI MAKE A PROGRAM
FOR SOCIETY
PEPSI made the Program is aimed at identifying the Cricket Talent in the Pakistani
Youth and would help in developing skilled cricketers at the grassroots level which
can then be groomed to become super stars of the future.




PEPSI HEIRCAY:
HR INTRODUCTION:
HR department follows the policies by the HR department of PEPSICO. At
PEPSICO, their belief that "their people are their greatest assets”. They take
great pride in acknowledging the contribution each one of them makes. They focus
on People Development and for that they ensure:
Staff PEPSICO with world class Professionals and ensure that the right systems
are in place to encourage them to develop to their full potential.


   •     Create a collaborative and mutually supportive work environment that
         encourages people to grow.

   •     Build a team of professionals who deliver expertise by participating in
         business decisions.

   •     Develop Performance Management and reward systems underlying our
         Business strategy.
HR OBJECTIVES:
   •     To look out for the well being of all employees of the company.

   •     Provide leadership and direction to employees of the
         company.

   •     Career Development planning for all employees of
         the                                  company.

   •     Ensure thorough training of nationwide employees.

   •     To provide individual employees with orientation on the company at the
         time of joining.

   •     To provide employees with solutions to their problems.

   •     Maintaining data records of all employees of PEPSICO (Human
         Resources information System).

   •     To evaluate and retain those employees who are assets to the company.




HR Policies:
Friendly, conversant, flexible and congruent with business environment. “Policies
are legally compliant with clearly expressed processes for timely revisions and a
framework in place to foster employee adherence.”
HRIS:
   Development of interactive web-site aligned with all HR sub-functions to
   facilitate communication between employee and organization through dialogue
   boxes and speedy availability of information.

   Enhancing overall perception of HR, as with the help of HRIS the function of
   HR is changing direction and heading towards Relationship Building, in this all
   the links are being recreated and employees are given much more weight as
   compared to past.




HR PLANNING:
HR planning’s purpose is to determine what HRM requirements exist for current &
future supplies & demands of workers. The organization ensures that they have
the right number and kinds of people at the right place; this task is accomplished
by regular recruitment and selection, performance evaluation, Promotions, Regular
Training and development programs.
HR Functions of PEPSICO:
STRENGTHS:

 1. The people in the HR department of PEPSICO are extremely qualified personnel so
    no flaws in decision making are prominent.

 2. They have sufficient resources of getting knowledge from outside sources.

 3. They prefer new entrants of the market to increase their efficiency




WEEKNESS:
 1. The ethical issues in the PEPSICO prevail the most.

 2. The employees in the PEPSICO don’t participate equally so there are chances
    of misspalnning.
JOB DESCRIPTION
•   Company Name:                   PEPSICO


•   Job Title:                     Assistant HR Manager

•    Job Code:                     310-4

•   Salary:                        Rs.35000




     Reporting Relationships :

     Assistant HR manager reports to HR Manager, and then he reports to the
     HR Secretary. Then all other HR people get information from the HR
     secretary.
Job Summary:
   •   Manage the HR activities of the department. plans and develops the
       systems and procedures for recruiting

   •   Supervises staff in accordance with company’s policies and procedures.
       Responsible for coaching and training.

   •   Job Duties

   •   HR manager’s major duties include assisting the HR activities, for instance if
       any recruiting procedure needs to be implemented then the HR manager is
       responsible for it. HR manager in PEPSICO has to make some plans for a
       assigning duties to the employee


WORKING CONDTIONS:
   •   Working conditions are normal for an office environment. Work may require
       occasional weekend and/or evening work.

   •   Performance Standards:

   •   PEPSICO expects from its employee’s specific performance expectations
       for each major duty and also expects certain behaviors like friendliness,
       helpfulness, courtesy, and punctuality.


Job Specifications:
In PEPSICO the minimum job requirement for a HR Manager is Master degree in
HRM with relevant work experience.
EMPLOYEE EMPOWERMENT :
The company is giving more stress on employee empowerment by giving them
right to participate in decision making specially those decision which directly affect
the employee themselves. Also the company gives the subordinates the right to
work on the behalf of its supervisor in absence of him.
The company is paying more attention to strengthen the relationship among
employees by giving them equal opportunities to take advantage of the firm’s
incentives, because no biasness among employees is practiced in the firm which
affects the good relations among employees.




LABOUR RELATIONS :
The company is paying more attention to strengthen the relationship among
employees by giving them equal opportunities to take advantage of the firm’s
incentives, because no biasness among employees is practiced in the firm which
affects the good relations among employees.
RECRUITMENT :
PEPSICO employs through both formal and informal ways of recruitment.
Departments tell their need to HR department. And then recruitment is done on the
requirement by the project. All candidates send their CV’s by post; they are then
short listed and called. So those candidates then report at the PEPSICO from
where they are sent to the Human Resource Department for further interviews. But
recently PEPSICO has devised a new way of recruitment i.e. online Applications.
They give Ads in leading newspaper and use some other mass media
communication channels and then receive applications and CV’s online. In this
way huge paper work is reduced and recruitment process is improved in terms of
efficiency and convenience with the use of technology.




RECRUITMENT :
PEPSICO uses both Internal and External Recruitment. But the priority is given to
the internal if the employee has the capabilities, required by the management for
working on that post. In Internal recruitment they ask for employee referrals. Any
employee can refer any competent and potential person and if the referred person
comes up to their expectations and hired, then the one who referred is rewarded
with a bonus. In External environment the company’s corporate Image matters a
lot in a way that not only new candidates are attracted but also people who
became a part of it in past.
Internal
Methods :
PEPSICO usually prefers “Job Posting” in which
employees from with in the organization are
preferred but if the organization feels that the
employee is not competent enough then they go
for external methods. Such announcements are made through bulletin boards,
memos and other internal sources.




External Methods :
PEPSICO usually prefers advertising through newspapers and their official website
for their recruitment purposes. They give an open invitation to everyone to apply,
so people who are interested come and if they are capable enough they are hired.
They don’t prefer any specific universities or colleges to get the applicants, what
matters are the potential talent and caliber of the person and his commitment to
work. Last year a scheme is started in which team of HR professionals visits
different colleges and universities to recruit fresh and passionate candidates.




Strategies for Recruitment
   • The recruitment process is likewise the same but minutely varies
     in the organization depending upon the ranks. In recruitment
     PEPSICO keeps certain things in front e.g.

   •   What the person was getting (in terms of salary) prior to
       PepsiCo’s Job.
• Whether the person is polished enough to adjust in their
    environment.

  •   Whether He/she has the required technical skills, the required
      qualification for the specific job.
  In PEPSICO they surely see qualifications but
  they prefer a person with required skills,
  aptitudes, experience and capabilities.


STRENGTHS:
  1. The factor of succession planning is prevailing

  2. They use the right techniques in recruiting.


WEEKNESS:
  1. At the time of the recruitment the most suitable and appropriate
     employee may not be available.



SELECTION:
In PEPSICO, selection Criteria is based on numerous factors such as
education, health, background and previous experience.
SELECTION PROCESS

1.The Application :
The employment application is candidate’s first chance to present his
qualifications to the Organization. As such, it is extremely critical for his/her
continued participation in the examination process. Before beginning, one has to
review thoroughly what the Job Announcement specifies as the requirements to
qualify for the position. Candidate must meet these criteria to be considered for
the position; ensure that, otherwise candidate will be wasting his effort in
completing the application. Most entries on the form are self-explanatory, but a
few pointers on filling it out may help.




2.Written Exams:
Written exams are usually obtained from one of several test construction firms
available to them. These tests are designed to determine level of technical and/or
analytical abilities associated with the particular position for which candidate had
applied. The test which is conducted in PEPSICO selection purpose is TEST OF
COGNITIVE ABLITIES. This test is mostly taken from fresh graduates. Whereas,
some people are selected on the basis of experience.
3.Performance Exams:
Performance exams test ability to accomplish specific job-related tasks by
providing the opportunity to actually perform them. These tests are scheduled
through the Human Resources Department office, with notification in writing of the
date, time, location and duration of the test. Instructions will be given on the tasks
to be completed and then asked to complete them. Individuals with considerable
relevant experience will conduct the evaluations. Safety, quality of work,
adaptability, performance under stress, etc. are evaluated.


4.Specialized Testing :
Some positions will require specialized testing, such as technical
skills, agility and communication skills etc. These tests are scheduled
just as like other tests.




5.The Panel Interview :
The results of this component of the exam process will be used to determine if
candidate should be included on the
List of Eligible Candidates forwarded to
the hiring authority for consideration for
a departmental Selection Interview.
This portion of the examination is
normally weighted 100% (or as
indicated on the Job Announcement.
The Panel is comprised of qualified
individuals, which may or may not be employees of the City. Normally, the panel
will consist of three evaluators. These individuals will evaluate responses to a
variety of job-related questions over the scheduled time period.
6.The Selection Interview :
Once the List of Eligible Candidates is established it is sent to the Department(s)
that is hiring to fill a current vacancy. The Department Head is responsible for
setting up Selection Interviews. He/she may interview anyone on the list, since all
persons referred to the department are qualified. The Department Head will be
looking for the candidate with the best qualifications for their particular position.
The candidate selected to fill the vacancy will undergo a medical examination,
drug screen, background investigation, and a probationary period before attaining
permanent employment status.




STRENGTHS
   •   They implement a crucial testing system which affects the selection
       process.

   •   They have a separate selection criteria for each job.


WEEKNESS:
   •   They take group interview which causes much confusion.


TRAINING &
DEVELOPMENT:
PEPSICO has trained and developed many of its
senior and fast track managers and supervisors. For
lower and technical staff the organization have a
complete training calendar for the year, if
organization thinks and feel that an employee
requires training to update his knowledge about the
field, he just have to report the HR department and he will be listed for the next
training program.




On-the-job Training:
As compared to other competitive organizations the training program of
PEPSICO is quite different. It provides
full opportunity to its employee to
develop themselves and also train
them according to the requirements of
their job. In return they will be greatest
asset for their organization. The
employee is being trained in many
ways while they are on job.



External sources:
These are formal training opportunities that PEPSICO offers to
employees either internally or externally. A trainer, facilitator and/or
subject matter expert are brought into the organization to provide the
training session or an employee are be
sent to one of these learning opportunities
during work time. These training
opportunities are provided in the form of
seminars, classroom training courses and
workshops.




STRENGTHS:
   •   They hire foreign instructor for the training of the employees

   •   The employees after getting trained perform well and become able to
       maximize their potential.
WEEKNESS:
   •   The factor of favoritism effect the performance of certain employees.




PERFORMANCE
APPRAISAL:
The jobs are evaluated on yearly basis under 360o method; the competent
employees are rewarded in shape of promotions, bonus, increments and annual
holidays and promotion. The results of an appraisal can be used to identify areas
for further development of the employee. The organization also uses different
questionnaires, which consist of numerous questions about the behavior of the
employee, and then on the basis of these answers personality of the employee is
judged. When evaluation is made the unsatisfactory performers are given warning.
The employee after warning is put under observation, for some period of time and
if the employees’ performance is still unsatisfied then are demoted or fired.




COMPENSATION &
BENEFITS
Human Resource Management (HRM) has never been as significant as it is today.
Companies want to attract, retain and motivate brains to meet objectives. Today
Humans are regarded as one of every company’s assets so they need to be
efficiently and effectively managed. One of the tools companies use to attract,
retain and motivate its people is Compensation Management. In this hub, I shall
define compensation and benefits along with their advantages for a company and
its workers.


COMPENSATION:
Would the three salespersons and the receptionist work for free? No. They would,
like us all, expect something in return. You must have heard a common phrase:
Give and Take. You always have to give things to
people in return to what you take from them.
Compensation refers to this exchange, but in
monetary terms. Compensation is the employer's
feedback for an employee's work. It simply is the
monetary value you would give to your four
employees in return of their services.

Gary Dessler in his book Human Resource
Management defines compensation in these words
"Employee compensation refers to all forms of pay
going to employees and arising from their
employment."


BENEFITS:
Employees today are not willing to work only for the cash alone, they expect 'extra'.
This extra is known as employee benefits. Also known as fringe benefits,
Employee benefits are non-financial form of compensation offered in addition to
cash salary to enrich workers’ lives.
Employee benefits are not performance-based, they are membership-based.
Workers receive benefits regardless of their performances. Employee benefits as a
whole have no direct affect on employee performance, however, inadequate
benefits do contribute to low satisfaction level and increase absenteeism and
turnover in employees. So you would have to carefully design your benefit
package. Your package may include a cell phone to each worker, taking them to a
training workshop or seminar, giving them a day or two off every month and so on.
While deciding on the benefits package, do consider the associated costs.
IN PEPSICO FOLLOWING
COMPENSATION &
BENEFITS APPLY:

Promotion:
Promotion is direct shift only to the next level from the current grade, the
employee’s performance is evaluated and if his performance is above average he
is given promotion. PEPSICO promotes only those candidates who are
experienced and eligible for that particular vacancy.




Increments:
The company decides at the end of
the financial year, according to its
financial condition, whether increments should be given or not.
Free transport:
PEPSICO provide free transport to local employee.




                                                            Medical
                                                            facility:
PEPSICO                                                     provide free medical facility
to                                                          workers depending upon the
position/rank of the employee.




House loans:
They give the facility of house loan only to deserving individual. The loan approval
depends upon the post of the employee.
Overtime payment:
Overtime payment is pay for only those workers who are working more than their
working hours mostly overtime payment is given to low level staff.
RECOMMENDATIONS
 They should develop such system in their HR
  department that no ethical issues can be raised.
 The employees should participate in all the activities
  of the department.
 They should choose plan in such a way that when
  there is a need of recruitment the proper candidate
  must be available.
 The factor of favoritism must be eliminated from the
  department of HR.
   They should hold meetings of the HR employees
    more frequently for eliminating any
    misunderstanding.
CONCLUSION
PepsiCo a name of standard and quality product. PepsiCo is stressing more
on its short term planning strategies to make its image good enough in the
world community. And is stressing more on the customer services and health
and nutrition factors. It has a strong management to keep the PepsiCo on the
height of professionalism and commitment to quality. Management
functions have a strong impact in the
PepsiCo. The management of the PepsiCo
does not compromise on the quality and
the values to be followed. This way the
company is prospering by accelerating its
functions in a well mannered Way.
BIBLIOGRAPHY
Material Provided by JBPL (PEPSICO)
Web-sites:

www.google.com
www.jaibeverages.com
www.pepsico.com

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Report on hrm function related to pepsico

  • 1.
  • 2. IN THE NAME OF ALLAH WHO IS THE MOST BENEFICENT & EVER MERCIFUL
  • 3.
  • 4. SUMITTED TO: MAM AFSHAAN SEHAR BUSINESS ADMINSTRATION DEPARTMENT DATE OF SUMISSION: NOVEMBER 19 ,2011 COURSE TITLE HUMAN RESOUCRES MANAGEMNET
  • 5. GROUP MEMBERS: AISHA AMBEREEN 05 AISHA MATEEN 06 ANIBA MUNIR 09 AYESHA HINA 11 FAIZA JAWEED 23 HINA HAMMID 27 ATIYA NAFEES 62
  • 6. D E D I C A T I O N “THIS REPORT IS DEDICATED TO ALL BUSINESS STUDENTS AND MY RESPECTED TEACHER” We like to dedicate this report to all business students who want to become great business professionals and want to be on the height of the “BUSINESS WORLD “. We hope that they would be satisfied from our task and that would help them in their future life. We at this point shall not forget the fruitful efforts of our teacher “MAM AFSHAAN SEHAR” without whom we would have been unable to accomplish this REPORT.
  • 7. ACKNOWLEDGEMENT: First of all, we would like to say Alhamdulillah, for giving us the strength and health to do this report until it done. We are very thankful to Allah Almighty who has given us the power and ability to think and judge the maters and then to make use of the blessed abilities Then I am heartily thankful to our teacher MAM AFSHAAN SEHAR whose encouragement, guidance and support from the initial to the final level enabled us to develop an understanding of the subject unable us to prepare it. Last but not a least, We offer our regards and blessings to all our friends and Not forgotten to our ‘s family for providing everything, such as money, to buy anything that are related to this project work and their advice, which is the most needed for this project. Internet, books, computers and all that as our source to complete this report. They also supported us and encouraged us to complete this task so that we will not procrastinate in doing it.
  • 8. LETTER OF AUTHORIZATION Students of MBA Federal Urdu University November 19, 2011 Dear students I am Afshaan Saher, hereby authorize you to make a report on hrm functions, including all relevant information about report, use all the tools to make a appropriate report, its help you to understand the procedures to make a report. You should submit this report on November 19, 2011, after this date report is not acceptable. Sincerely, Afshaan Saher Business Administration department
  • 9. LETTER OF TRANSMITTAL November 19, 2011 MAM AFSHAAN SEHAR Federal Urdu University Gulshan campus, Karachi Dear Madam We are submitting to you the report. The report is entitled. The purpose of the report is to enhance our report writing skills n know about the hrm function. The content of this report concentrates on the all functions of hrm and how their related to PEPSI co. This report also defines how we make analysis of any company. Sincerely, Aisha Ambereen Aisha Mateen Aniba Munir Ayesha Hina Faiza Jaweed Hina Hammid Atiya Nafees
  • 10. TABLE OF CONTENTS NAME------------------------------------------------PAGE NO. Abstract…………………………………………………………………. Executive Summary…………………………………………………….. History of pepsi cola……………………………………………………… What is pepsi........................................................................................ Pepsi Co. ……………………………………………………………………. Board of Directors and Committees………………………………………. Pepsi cola in Pakistan ………………………………………………….. Mission statement………………………………………………………… Vision statement……………………………………………………………… Promise of PepsiCo………………………………………………………….. Facts about the company………………………………………………… Product in spot light: PEPSI…………………………………………….. Profit table…………………………………………………………………. Coke VS. Pepsi………………………………………………………………. PepsiCo Asia, Middle East & Africa………………………………………. Advertising strategies of Pepsi Vs Beverage Industry……………………. Genre wide advertising for pepsi and coke …………………………….. Advertising of Pepsi WITH STARS……………………………………………. Pepsi make a program for society…………………………………………………. Pepsi Heiracy…………………………………………………………………. HR introduction…………………………………………………………………… HR objectives………………………………………………………………….. HR Policies……………………………………………………….. HRIS……………………………………………………………………………………. HR planning………………………………………………………………………… HR Functions of PEPSICO…………………………………………………. JOB description Reporting Relationships………………………………………………………………. Job Summary………………………………………………………………………..
  • 11. Working condition……………………………………………………………………. Job Specifications……………………………………………………………….. Employee empowerment………………………………………………………… Labour relations…………………………………………………………………… Recruitment……………………………………………………………………………. Internal Methods………………………………………………………………… External Methods………………………………………………………… Strategies for Recruitment………………………………………………………. Selections………………………………………………………………………… Selection process…………………………………………………………………. Training and development………………………………………………………. Performance appraisal…………………………………………………………… Compensation &benefits…………………………………………………… In PepsiCo following compensation& benefits apply…………….. Recommendation………………………………………………………. Conclusion…………………………………………………………………..
  • 12. ABSTRACT Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores, restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1903, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, and Pepsi Ice Cucumber in Japan. Pepsi cola is situated is an Industry that is dominator by two Competitors Coca Cola and of course themselves. Although Pepsi and Coke basically go after all consumers who purchase soft drink beverage Coca Cola targets it product at the head of household. According to the beverage digest the customer base for soft drinks is whopping 95% of regular user in United States. This represents the large number if potential customers for Pepsi Cola. The Pepsi's advertising the campaigns are referring to the markets that marketers refer to as Generation X. The Generation X consumer is profiled to be between the age of 18 to 29.They have high expectations in life and very active. They adopt a lifestyle of living for today and not worry about long term goal. They also have a focus on the 12 to 18 year old market.
  • 13. Executive Summary First of all we gathered the information from internet and then we started analyzing about the current situation of PEPSICO. During this process of analyzing the HR Department we came across some problems and some advantages prevailing in the company. Our project of PEPSICO covers the following HR Areas • MISSION AND VISION STATEMENT OF THE COMPANY • HR FUNCTIONS • JOB ANALYSIS • SWOT ANALYSIS
  • 14. HISTORY OF PEPSICO COLA In 1893, Caleb Bradham, a young pharmacist from New Bern, North Carolina, begins experimenting with many different soft drink concoctions. Like many pharmacists at the turn of the century he had a soda fountain in his drugstore, where he served his customers refreshing drinks, that he created himself. His most popular beverage was something he called “Brad’s Drink " made of carbonated water, sugar, vanilla, rare oils, PepsiCo and cola nuts. One of Caleb's formulations, known as “Brad’s Drink "; created in the summer of 1893, was later renamed PepsiCo Cola after the PepsiCo and cola nuts used in the recipe. In 1898, Caleb Bradham wisely bought the trade name "Pep Cola" for $100 from a competitor from New York, New Jersey that had gone broke. The new name was trademarked on June 16th, 1903. Bradham's neighbor, an artist designed the first PepsiCo logo and ninety-seven shares of stock for Bradham's new company were issued. 1898 - One of Caleb's formulations, known as " Brad's Drink " a combination of carbonated water, sugar, vanilla, rare oils and cola nuts, is renamed "PepsiCo-Cola" on August 28, 1898. Pepsi Cola receives its first logo. 1902 - The instant popularity of this new drink leads Bradham to devote all of his energy to developing Pepsi Cola into a full-fledged business. He applies for a trademark with the U.S. Patent Office, Washington D.C., and forms the first Pepsi Cola Company.
  • 15. WHAT IS PEPSI? Pepsi (stylized in lowercase as pepsi, formerly stylized in uppercase as PEPSI) is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903, then to Pepsi in 1961. PEPSI CO. PepsiCo Inc. is an American multinational corporation headquartered in Purchase, Harrison, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and
  • 16. beverage brands, the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001 – which added the Gatorade brand to its portfolio as well. As of 2009, 19 of PepsiCo's product lines generated retail sales of more than $1 billion each, and the company’s products were distributed across more than 200 countries, resulting in annual net revenues of $43.3 billion. Based on net revenue, PepsiCo is the second largest food & beverage business in the world. Within North America, PepsiCo is ranked (by net revenue) as the largest food and beverage business. Indra Krishnamurthy Nooyi has been the chief executive of PepsiCo since 2006 and the company employed approximately 285,000 people worldwide as of 2010. The company’s beverage distribution and bottling is conducted by PepsiCo as well as by licensed bottlers in certain regions. PepsiCo is a SIC 2080 (beverage) company.
  • 17. Board of Directors and Committees PepsiCo's business strategy and affairs are overseen by our Board of Directors, which is comprised of one executive director and eleven independent outside directors. Only independent outside directors make up our three standing Board Committees, 1) Nominating and Corporate Governance, 2) Audit, and 3) Compensation. 1. Shona L. Brown Senior Vice President, google.org 2. Ian M. Cook President and Chief Executive Officer, Colgate-Palmolive Company Dina Dublon Consultant, Former Executive Vice President and Chief Financial Officer, JP Morgan Chase & Co. Victor J. Dzau, M.D. Chancellor for Health Affairs, Duke University and President & CEO, Duke University Health Systems Ray L. Hunt Chairman of the Board, President and Chief Executive Officer of Hunt Consolidated, Inc. Alberto Ibargüen President & Chief Executive Officer, John S. and James L. Knight Foundation Arthur C. Martinez Former Chairman of the Board, President & Chief Executive Officer, Sears, Roebuck and co. 3. Indra K. Nooyi
  • 18. Chairman and Chief Executive Officer, PepsiCo 4. Sharon Percy Rockefeller President & Chief Executive Officer, WETA Public Stations James J. Schiro Former Chief Executive Officer, Zurich Financial Services 5. Lloyd Trotter Managing Partner, GenNx360 Capital Partners Daniel Vasella Chairman of the Board, Novartis AG Alberto Weisser Chairman & Chief Executive Officer, Bunge Limited
  • 19. PEPSICO COLA IN PAKISTAN The market in Pakistan is surely dominated by Pepsi. It has proves itself to be the No.1 soft drink in Pakistan. Now days Pepsi is recognized as Pakistanis National drink. In 1971, first plant of Pepsi was constructed in Multan, and from their after Pepsi is going higher and higher. Pepsi is the choice soft drink of every one. It is consumed by all age groups because of its distinctive taste. Compared with other Cola in the market, it is a bit sweeter and it contributes greatly to its liking by all. Consumer’s survey results explain the same outcome and Pepsi has been declared as the most wanted soft drink of Pakistan. Pepsi's greatest rival is Coca Cola. Coca Cola has an international recognized brand. Coke’s basic strength is its brand name. But Pepsi with its aggressive marketing planning and quick diversification in creating and promoting new ideas and product packaging, is successfully maintaining is No.1 position in Pakistan. In coming future Pepsi is also planning to enter into the field of fruit drinks. For this purpose it has test marketed its mango juice in Karachi for the first time. When Pepsi was introduced in Pakistan, it faced fierce competition with 7up, lemon and lime drinks, which was established during 1968, in Multan. Pepsi introduced its lemon and lime, "Teem" to compete with 7up. It successfully, after some years, took over 7up, and this enhanced Pepsi's profits and market share. In Pakistan, Pepsi with 7up enjoys 70% of the market share where as the coke just has 20% markets share. Pepsi is operating in Pakistan, through its 12 bottlers all over Pakistan. These bottlers are Pepsi's strength. Pepsi has given franchise to these bottlers. Bottlers, produce, distribute and help in promoting the brand. Pepsi also launched its fast food chain KFC i.e. "Kentucky Fried Chicken.”
  • 20. MISSION STATEMENT “To be the world's premier consumer Products Company focused on convenient foods and beverages. We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.”
  • 21. THE VISION STATEMENT To be a leading house of FMCG products with local dominance, global prominence, the strongest financial fundamentals and maximum efficiency Promise Of PepsiCo.
  • 22. FACTS ABOUT THE COMPANY 1.Pepsi is a USA based public company whose stocks are available in New York. 2.Mountain Dew, acquired by Pepsi-Cola in 1964, switches its advertising and package graphics room hillbillies to action-oriented scenes. 3.The third Mountain Dew slogan appeared in 1973 "Put A Little Yahoo in Your Life." 4.PepsiCo acquired Pizza Hut, Inc. Pizza Hut was founded in 1958 by Dan and Frank Carney. 5.Taco Bell is was acquired by Pepsi. Taco Bell was established in the mid 1960s by Glen Bell. 6.PepsiCo purchased Kentucky Fried Chicken, the leader in the quick service chicken market. KFC was founded by Colonel Harland Sanders. Colonel Sanders began franchising the company in 1952. KFC was spun off along with Pizza Hut and Taco Bell businesses as Tricon Global Restaurants, Inc. in 1997. 7.PepsiCo purchases Seven-Up International, the third largest franchise soft drink operation outside the United States
  • 23. PRODUCT IN SPOTLIGHT: PEPSI Type: Pepsi Cola Manufacturer: PepsiCo Country of origin: USA Introduced: 1902 Ingredients: • Amount per 100mL • Energy 196.5 kJ • Fat 0 g • Sodium 0.98 mg • Carbohydrates 11.74 g • Sugar 11.04 g • Protein 0 g • Caffeine 10 mg
  • 25. COKE VS. PEPSI Competition The Coca-Cola Company has historically been considered PepsiCo’s primary competitor in the beverage market,[25] and in December 2005, PepsiCo surpassed The Coca-Cola Company in market value for the first time in 112 years since both companies began to compete. In 2009, the Coca-Cola Company held a higher market share in carbonated soft drink sales within the U.S. [26] In the same year, PepsiCo maintained a higher share of the U.S. refreshment beverage market, however, reflecting the differences in product lines between the two companies. [26] As a result of mergers, acquisitions and partnerships pursued by PepsiCo in the 1990s and 2000s, its business has shifted to include a broader product base, including foods, snacks and beverages. The majority of PepsiCo's revenues no longer come from the production and sale of carbonated soft drinks.[27] Beverages accounted for less than 50 percent of its total revenue in 2009. In the same year, slightly more than 60 percent of PepsiCo's beverage sales came from its primary non-carbonated brands, namely Gatorade and Tropicana. [26] PepsiCo's Frito-Lay and Quaker Oats brands hold a significant share of the U.S. snack food market, accounting for approximately 39 percent of U.S. snack food sales in 2009.[26] One of PepsiCo's primary competitors in the snack food market overall is Kraft Foods, which in the same year held 11 percent of the U.S. snack market share. PepsiCo Asia, Middle East & Africa
  • 26. The most recently created operating division of PepsiCo covers Asia, the Middle East and Africa. In addition to the production and sales of several worldwide Pepsi- Cola, Quaker Foods and Frito-Lay beverage and food product lines (including Pepsi and Doritos), this segment of PepsiCo’s business markets regional brands such as Mirinda, Kurkure and Red Rock Deli, among others.[1] While PepsiCo owns its own manufacturing and distribution facilities in certain parts of these regions, more of this production is conducted via alternate means such as licensing (which it does with Aquafina), contract manufacturing, joint ventures and affiliate operations. PepsiCo’s businesses in these regions, as of 2009, contributed 13 percent to the company’s net revenue worldwide. Advertising strategies of Pepsi Vs Beverage Industry Even today Pepsi is the one of leader of beverage industry but it still follow the Coca-Cola so it has to do every way to gain more market share and keep its position in the top of cola beverage. As we know the main customer target is teenagers and young adults and they have similarly interested around the world there are sport and music. In fact, the company is recognized worldwide as a leader in advertising, marketing, sales and promotional initiatives. Advertising make fun that is a purpose of Pepsi other point that Pepsi has to think about it is how it can extend its repeat consumer. Pepsi and other Pepsi Cola products including: Diet Pepsi, Caffeine Free Pepsi, Caffeine Free Diet Pepsi, Pepsi Max, Mountain Dew, Slice, Diet Slice, Gatorade, Sobe and Mug brands. a cool and up- to-date so nobody can say they do not know what Pepsi is.
  • 27. GENRE WIDE ADVERTISING FOR PEPSI AND COKE This clearly helps to establish a very interesting fact that Coke is advertised more on genres such music, soaps, news bulletin and Pepsi is advertised more on sports such as cricket, soccer and wrestling
  • 28. Advertising of Pepsi WITH STARS Pepsi co. started advertising with different stars of different countries to enhance their consumptions PEPSI made the Program is aimed at identifying the Cricket Talent in the Pakistani Youth and would help in developing skilled cricketers at the grassroots level which can then be groomed to become super stars of the future.
  • 29. PEPSI MAKE A PROGRAM FOR SOCIETY PEPSI made the Program is aimed at identifying the Cricket Talent in the Pakistani Youth and would help in developing skilled cricketers at the grassroots level which can then be groomed to become super stars of the future. PEPSI HEIRCAY:
  • 30. HR INTRODUCTION: HR department follows the policies by the HR department of PEPSICO. At PEPSICO, their belief that "their people are their greatest assets”. They take great pride in acknowledging the contribution each one of them makes. They focus on People Development and for that they ensure: Staff PEPSICO with world class Professionals and ensure that the right systems are in place to encourage them to develop to their full potential. • Create a collaborative and mutually supportive work environment that encourages people to grow. • Build a team of professionals who deliver expertise by participating in business decisions. • Develop Performance Management and reward systems underlying our Business strategy.
  • 31. HR OBJECTIVES: • To look out for the well being of all employees of the company. • Provide leadership and direction to employees of the company. • Career Development planning for all employees of the company. • Ensure thorough training of nationwide employees. • To provide individual employees with orientation on the company at the time of joining. • To provide employees with solutions to their problems. • Maintaining data records of all employees of PEPSICO (Human Resources information System). • To evaluate and retain those employees who are assets to the company. HR Policies: Friendly, conversant, flexible and congruent with business environment. “Policies are legally compliant with clearly expressed processes for timely revisions and a framework in place to foster employee adherence.”
  • 32. HRIS: Development of interactive web-site aligned with all HR sub-functions to facilitate communication between employee and organization through dialogue boxes and speedy availability of information. Enhancing overall perception of HR, as with the help of HRIS the function of HR is changing direction and heading towards Relationship Building, in this all the links are being recreated and employees are given much more weight as compared to past. HR PLANNING: HR planning’s purpose is to determine what HRM requirements exist for current & future supplies & demands of workers. The organization ensures that they have the right number and kinds of people at the right place; this task is accomplished by regular recruitment and selection, performance evaluation, Promotions, Regular Training and development programs.
  • 33. HR Functions of PEPSICO: STRENGTHS: 1. The people in the HR department of PEPSICO are extremely qualified personnel so no flaws in decision making are prominent. 2. They have sufficient resources of getting knowledge from outside sources. 3. They prefer new entrants of the market to increase their efficiency WEEKNESS: 1. The ethical issues in the PEPSICO prevail the most. 2. The employees in the PEPSICO don’t participate equally so there are chances of misspalnning.
  • 34. JOB DESCRIPTION • Company Name: PEPSICO • Job Title: Assistant HR Manager • Job Code: 310-4 • Salary: Rs.35000 Reporting Relationships : Assistant HR manager reports to HR Manager, and then he reports to the HR Secretary. Then all other HR people get information from the HR secretary.
  • 35. Job Summary: • Manage the HR activities of the department. plans and develops the systems and procedures for recruiting • Supervises staff in accordance with company’s policies and procedures. Responsible for coaching and training. • Job Duties • HR manager’s major duties include assisting the HR activities, for instance if any recruiting procedure needs to be implemented then the HR manager is responsible for it. HR manager in PEPSICO has to make some plans for a assigning duties to the employee WORKING CONDTIONS: • Working conditions are normal for an office environment. Work may require occasional weekend and/or evening work. • Performance Standards: • PEPSICO expects from its employee’s specific performance expectations for each major duty and also expects certain behaviors like friendliness, helpfulness, courtesy, and punctuality. Job Specifications: In PEPSICO the minimum job requirement for a HR Manager is Master degree in HRM with relevant work experience.
  • 36. EMPLOYEE EMPOWERMENT : The company is giving more stress on employee empowerment by giving them right to participate in decision making specially those decision which directly affect the employee themselves. Also the company gives the subordinates the right to work on the behalf of its supervisor in absence of him. The company is paying more attention to strengthen the relationship among employees by giving them equal opportunities to take advantage of the firm’s incentives, because no biasness among employees is practiced in the firm which affects the good relations among employees. LABOUR RELATIONS : The company is paying more attention to strengthen the relationship among employees by giving them equal opportunities to take advantage of the firm’s incentives, because no biasness among employees is practiced in the firm which affects the good relations among employees.
  • 37. RECRUITMENT : PEPSICO employs through both formal and informal ways of recruitment. Departments tell their need to HR department. And then recruitment is done on the requirement by the project. All candidates send their CV’s by post; they are then short listed and called. So those candidates then report at the PEPSICO from where they are sent to the Human Resource Department for further interviews. But recently PEPSICO has devised a new way of recruitment i.e. online Applications. They give Ads in leading newspaper and use some other mass media communication channels and then receive applications and CV’s online. In this way huge paper work is reduced and recruitment process is improved in terms of efficiency and convenience with the use of technology. RECRUITMENT : PEPSICO uses both Internal and External Recruitment. But the priority is given to the internal if the employee has the capabilities, required by the management for working on that post. In Internal recruitment they ask for employee referrals. Any employee can refer any competent and potential person and if the referred person comes up to their expectations and hired, then the one who referred is rewarded with a bonus. In External environment the company’s corporate Image matters a lot in a way that not only new candidates are attracted but also people who became a part of it in past. Internal Methods : PEPSICO usually prefers “Job Posting” in which employees from with in the organization are preferred but if the organization feels that the employee is not competent enough then they go
  • 38. for external methods. Such announcements are made through bulletin boards, memos and other internal sources. External Methods : PEPSICO usually prefers advertising through newspapers and their official website for their recruitment purposes. They give an open invitation to everyone to apply, so people who are interested come and if they are capable enough they are hired. They don’t prefer any specific universities or colleges to get the applicants, what matters are the potential talent and caliber of the person and his commitment to work. Last year a scheme is started in which team of HR professionals visits different colleges and universities to recruit fresh and passionate candidates. Strategies for Recruitment • The recruitment process is likewise the same but minutely varies in the organization depending upon the ranks. In recruitment PEPSICO keeps certain things in front e.g. • What the person was getting (in terms of salary) prior to PepsiCo’s Job.
  • 39. • Whether the person is polished enough to adjust in their environment. • Whether He/she has the required technical skills, the required qualification for the specific job. In PEPSICO they surely see qualifications but they prefer a person with required skills, aptitudes, experience and capabilities. STRENGTHS: 1. The factor of succession planning is prevailing 2. They use the right techniques in recruiting. WEEKNESS: 1. At the time of the recruitment the most suitable and appropriate employee may not be available. SELECTION: In PEPSICO, selection Criteria is based on numerous factors such as education, health, background and previous experience.
  • 40. SELECTION PROCESS 1.The Application : The employment application is candidate’s first chance to present his qualifications to the Organization. As such, it is extremely critical for his/her continued participation in the examination process. Before beginning, one has to review thoroughly what the Job Announcement specifies as the requirements to qualify for the position. Candidate must meet these criteria to be considered for the position; ensure that, otherwise candidate will be wasting his effort in completing the application. Most entries on the form are self-explanatory, but a few pointers on filling it out may help. 2.Written Exams: Written exams are usually obtained from one of several test construction firms available to them. These tests are designed to determine level of technical and/or analytical abilities associated with the particular position for which candidate had applied. The test which is conducted in PEPSICO selection purpose is TEST OF COGNITIVE ABLITIES. This test is mostly taken from fresh graduates. Whereas, some people are selected on the basis of experience.
  • 41. 3.Performance Exams: Performance exams test ability to accomplish specific job-related tasks by providing the opportunity to actually perform them. These tests are scheduled through the Human Resources Department office, with notification in writing of the date, time, location and duration of the test. Instructions will be given on the tasks to be completed and then asked to complete them. Individuals with considerable relevant experience will conduct the evaluations. Safety, quality of work, adaptability, performance under stress, etc. are evaluated. 4.Specialized Testing : Some positions will require specialized testing, such as technical skills, agility and communication skills etc. These tests are scheduled just as like other tests. 5.The Panel Interview : The results of this component of the exam process will be used to determine if candidate should be included on the List of Eligible Candidates forwarded to the hiring authority for consideration for a departmental Selection Interview. This portion of the examination is normally weighted 100% (or as indicated on the Job Announcement. The Panel is comprised of qualified individuals, which may or may not be employees of the City. Normally, the panel will consist of three evaluators. These individuals will evaluate responses to a variety of job-related questions over the scheduled time period.
  • 42. 6.The Selection Interview : Once the List of Eligible Candidates is established it is sent to the Department(s) that is hiring to fill a current vacancy. The Department Head is responsible for setting up Selection Interviews. He/she may interview anyone on the list, since all persons referred to the department are qualified. The Department Head will be looking for the candidate with the best qualifications for their particular position. The candidate selected to fill the vacancy will undergo a medical examination, drug screen, background investigation, and a probationary period before attaining permanent employment status. STRENGTHS • They implement a crucial testing system which affects the selection process. • They have a separate selection criteria for each job. WEEKNESS: • They take group interview which causes much confusion. TRAINING & DEVELOPMENT: PEPSICO has trained and developed many of its senior and fast track managers and supervisors. For lower and technical staff the organization have a complete training calendar for the year, if organization thinks and feel that an employee requires training to update his knowledge about the
  • 43. field, he just have to report the HR department and he will be listed for the next training program. On-the-job Training: As compared to other competitive organizations the training program of PEPSICO is quite different. It provides full opportunity to its employee to develop themselves and also train them according to the requirements of their job. In return they will be greatest asset for their organization. The employee is being trained in many ways while they are on job. External sources: These are formal training opportunities that PEPSICO offers to employees either internally or externally. A trainer, facilitator and/or subject matter expert are brought into the organization to provide the training session or an employee are be sent to one of these learning opportunities during work time. These training opportunities are provided in the form of seminars, classroom training courses and workshops. STRENGTHS: • They hire foreign instructor for the training of the employees • The employees after getting trained perform well and become able to maximize their potential.
  • 44. WEEKNESS: • The factor of favoritism effect the performance of certain employees. PERFORMANCE APPRAISAL: The jobs are evaluated on yearly basis under 360o method; the competent employees are rewarded in shape of promotions, bonus, increments and annual holidays and promotion. The results of an appraisal can be used to identify areas for further development of the employee. The organization also uses different questionnaires, which consist of numerous questions about the behavior of the employee, and then on the basis of these answers personality of the employee is judged. When evaluation is made the unsatisfactory performers are given warning. The employee after warning is put under observation, for some period of time and if the employees’ performance is still unsatisfied then are demoted or fired. COMPENSATION & BENEFITS
  • 45. Human Resource Management (HRM) has never been as significant as it is today. Companies want to attract, retain and motivate brains to meet objectives. Today Humans are regarded as one of every company’s assets so they need to be efficiently and effectively managed. One of the tools companies use to attract, retain and motivate its people is Compensation Management. In this hub, I shall define compensation and benefits along with their advantages for a company and its workers. COMPENSATION: Would the three salespersons and the receptionist work for free? No. They would, like us all, expect something in return. You must have heard a common phrase: Give and Take. You always have to give things to people in return to what you take from them. Compensation refers to this exchange, but in monetary terms. Compensation is the employer's feedback for an employee's work. It simply is the monetary value you would give to your four employees in return of their services. Gary Dessler in his book Human Resource Management defines compensation in these words "Employee compensation refers to all forms of pay going to employees and arising from their employment." BENEFITS: Employees today are not willing to work only for the cash alone, they expect 'extra'. This extra is known as employee benefits. Also known as fringe benefits, Employee benefits are non-financial form of compensation offered in addition to cash salary to enrich workers’ lives. Employee benefits are not performance-based, they are membership-based. Workers receive benefits regardless of their performances. Employee benefits as a whole have no direct affect on employee performance, however, inadequate benefits do contribute to low satisfaction level and increase absenteeism and turnover in employees. So you would have to carefully design your benefit package. Your package may include a cell phone to each worker, taking them to a training workshop or seminar, giving them a day or two off every month and so on. While deciding on the benefits package, do consider the associated costs.
  • 46. IN PEPSICO FOLLOWING COMPENSATION & BENEFITS APPLY: Promotion: Promotion is direct shift only to the next level from the current grade, the employee’s performance is evaluated and if his performance is above average he is given promotion. PEPSICO promotes only those candidates who are experienced and eligible for that particular vacancy. Increments: The company decides at the end of the financial year, according to its financial condition, whether increments should be given or not.
  • 47. Free transport: PEPSICO provide free transport to local employee. Medical facility: PEPSICO provide free medical facility to workers depending upon the position/rank of the employee. House loans: They give the facility of house loan only to deserving individual. The loan approval depends upon the post of the employee.
  • 48. Overtime payment: Overtime payment is pay for only those workers who are working more than their working hours mostly overtime payment is given to low level staff.
  • 49. RECOMMENDATIONS  They should develop such system in their HR department that no ethical issues can be raised.  The employees should participate in all the activities of the department.  They should choose plan in such a way that when there is a need of recruitment the proper candidate must be available.  The factor of favoritism must be eliminated from the department of HR.  They should hold meetings of the HR employees more frequently for eliminating any misunderstanding.
  • 50. CONCLUSION PepsiCo a name of standard and quality product. PepsiCo is stressing more on its short term planning strategies to make its image good enough in the world community. And is stressing more on the customer services and health and nutrition factors. It has a strong management to keep the PepsiCo on the height of professionalism and commitment to quality. Management functions have a strong impact in the PepsiCo. The management of the PepsiCo does not compromise on the quality and the values to be followed. This way the company is prospering by accelerating its functions in a well mannered Way.
  • 51. BIBLIOGRAPHY Material Provided by JBPL (PEPSICO) Web-sites: www.google.com www.jaibeverages.com www.pepsico.com