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Cola Wars Continue: Coke and Pepsi in 2006 Presented by: Tigers Team Spring 2008
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]
History of Pepsi ,[object Object],[object Object],[object Object],[object Object],[object Object]
History of Coca-Cola ,[object Object],[object Object],[object Object],[object Object]
Industry Profitability: Porter’s Five Forces ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Porter’s Five Forces (Cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Porter’s Five Forces (Cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Concentrate Business  vs. Bottling Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Concentrate Business  vs. Bottling Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Concentrate Business  vs. Bottling Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bottler Consolidation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Affects on Industry’s Profits ,[object Object],[object Object],[object Object]
Affects on Industry’s Profits (Cont.) ,[object Object],[object Object]
Affects on Industry’s Profits (Cont.) ,[object Object],[object Object]
Affects on Industry’s Profits (Cont.) ,[object Object],[object Object]
Sustaining Profits   ,[object Object],[object Object]
U.S. Liquid Consumption Trends
THE END

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Cola Wars Spring2008 Tigers