WSI 10 mins 10/9/10 - Relationship Marketing

1. Relationship Marketing BNI 10 Minutes 10th September 2010

2. Broad Client Mix E-Businesses Eterna Shirts, Tool&Fix, Office Providers, Cheshire Electrical Decor, Acassa Hospitality Peckforton Castle, Combermere Abbey, Curzon Hotel Manufacturing Maineport, JR Boone, Wall Lag Business Services/Consultants Sagegreen, Turners Accountants, BLOCC Healthcare BD Seminars, James Murphy Retailers and Wholesalers Creative Agencies, Web designers Business Networking Groups Etc…etc….etc…etc… .. .

3. What Do I Do? Help clients find new customers Help clients generate more business Help clients make money ………by effective use of Internet-based stuff

4. Client Relationships Many businesses get the majority of their clients by referral and recommendation Many businesses get the majority of their profit from their existing clients Relationships are therefore critical to success

5. Relationship Marketing Building good long term relationships with customers through regular communication It doesn’t happen overnight People prefer to do business with people that they know, like and trust ‘Process’ not an ‘event’ Awareness > Comparison > Transaction > Reinforcement > Advocacy Can accomplish with Digital Marketing

6. Online tools Website Inviting, supportive, interactive Encourage two-flow Blog Develop conversations, offer advice Email Permission based, easy opt-out Useful/interesting content, expand their knowledge Tailor the messages to different groups Social Media Interact and network with clients and prospects

7. Outcomes Build trust Build knowledge Brand evangelists Establish a loyal ‘tribe’ Referrals and Repeat Business

8. We Deliver Consultancy and advice “Help! What do I do to…?” Training “I’d like to learn more…” Planning (Strategic and tactical) “How are we doing to achieve this….?” Implementation “We need someone to help us with…”

9. Good Referrals Businesses that rely upon referrals and recommendations Professional practices (e.g. Law, Acountancy, Cosmetic medicine) Specialist shops, restaurants E-businesses Trade/business associations Franchisors Local business groups Business Development Consultants Trainers

10. Questions

11. THANK YOU