Ignore social media at your peril
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Social Media has come from a standing start to wielding immense influence over the past 4 years. Facebook grew from 0 to over 800m regular users and Linkedin has grown to a professional netwrking powerhouse of over 135m members, and that's just 2. YouTube, Twitter, Blogs and others all provide businesses with great marketing opportunities that could be fatal to ignore.
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Ignore social media at your peril
- 1. Ignore Social Media at your Peril Search Engine Optimisation Andy Poulton WiltsWebDesign.co.uk 1 Slides available from www.wiltswebdesign.co.uk 1
- 2. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk Download Slides from www.159.be Slides Available from Slides available www.wiltswebdesign.co.uk 2 from www.wiltswebdesign.co.uk 2
- 3. Ignore Social Media at your Peril Search Engine Optimisation Agenda • The Web – Reality Check • Networking • Going Viral • Video Marketing • Blogging WiltsWebDesign.co.uk • Twitter • Apps • Location 3 Slides available from www.wiltswebdesign.co.uk 3
- 4. World Wide Web – Reality Check Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk 4 Slides available from www.wiltswebdesign.co.uk 4
- 5. Search Engineis a Marathon Web Marketing Optimisation Ignore Social Media at your Peril WiltsWebDesign.co.uk 5 Slides available from www.wiltswebdesign.co.uk 5
- 6. Ignore Social Media at your Peril Search Engine Optimisation Web 3 dot zero The Internet is Evolving Superfast Broadband ???? Web 1 dot zero Web 2 dot zero Websites and email User Generated Content 1990 • Blogs WiltsWebDesign.co.uk • Networking 2004 Bulletin Boards 1978 6 Slides available from www.wiltswebdesign.co.uk 6
- 7. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk 7 Slides available from www.wiltswebdesign.co.uk 7
- 8. Ignore Social Media at your Peril Search Engine Optimisation Online Networks – Why • Stay in touch with existing clients • Reach out to new audiences and markets WiltsWebDesign.co.uk • Better understanding of related markets • Relative low cost of entry • Possible high return 8 Slides available from www.wiltswebdesign.co.uk 8
- 9. Average age distribution across social network sites Ignore Social Media at your Peril Search Engine Optimisation 25% 19% 18% 15% 10% WiltsWebDesign.co.uk 9% 3% 0-17 18-24 25-34 35-44 45-54 55-64 65+ Data source: Google Ad Planner 9 Slides available from www.wiltswebdesign.co.uk 9
- 10. Ignore Social Media at your Peril Search Engine Optimisation Social Media is the WiltsWebDesign.co.uk No. 1 online activity 10 Slides available from www.wiltswebdesign.co.uk 10
- 11. Ignore Social Media at your Peril Search Engine Optimisation 10% of all internet time is WiltsWebDesign.co.uk spent on Social Networks 11 Slides available from www.wiltswebdesign.co.uk 11
- 12. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk 12 Slides available from www.wiltswebdesign.co.uk 12
- 13. Ignore Social Media at your Peril Search Engine Optimisation If Facebook was a country it would be 1/ China 1.33 bn 2/ India 1.15 bn WiltsWebDesign.co.uk 3/ Facebook 800 m 4/ USA 311 m 13 Slides available from www.wiltswebdesign.co.uk 13
- 14. Ignore Social Media at your Peril Search Engine Optimisation Adds 1/2m WiltsWebDesign.co.uk users every day 14 Slides available from www.wiltswebdesign.co.uk 14
- 15. Ignore Social Media at your Peril Search Engine Optimisation 5bn minutes spent on WiltsWebDesign.co.uk Facebook EVERY day 15 Slides available from www.wiltswebdesign.co.uk 15
- 16. Ignore Social Media at your Peril Search Engine Optimisation 1bn • web links • news stories WiltsWebDesign.co.uk • blog posts shared each week 16 Slides available from www.wiltswebdesign.co.uk 16
- 17. Ignore Social Media at your Peril Search Engine Optimisation Facebook now has a greater share of the WiltsWebDesign.co.uk internet than 17 Slides available from www.wiltswebdesign.co.uk 17
- 18. Ignore Social Media at your Peril Search Engine Optimisation 3 Types of presence • Profile – personal • Page – for businesses WiltsWebDesign.co.uk • Groups - for anyone Each has unique benefits and negatives. Research to ensure you choose what’s best for you. 18 Slides available from www.wiltswebdesign.co.uk 18
- 19. Ignore Social Media at your Peril Search Engine Optimisation Build page WiltsWebDesign.co.uk 19 Slides available from www.wiltswebdesign.co.uk 19
- 20. Ignore Social Media at your Peril Search Engine Optimisation Add some WOW WiltsWebDesign.co.uk 20 Slides available from www.wiltswebdesign.co.uk 20
- 21. Ignore Social Media at your Peril Search Engine Optimisation Join the Conversation WiltsWebDesign.co.uk 21 Slides available from www.wiltswebdesign.co.uk 21
- 22. Ignore Social Media at your Peril Search Engine Optimisation • Search for pages • Search for groups • Start your own group WiltsWebDesign.co.uk • Join the discussions • Contribute and add value • Link back to your website 22 Slides available from www.wiltswebdesign.co.uk 22
- 23. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk Business Networks Slides available from www.wiltswebdesign.co.uk 23 23
- 24. Ignore Social Media at your Peril Search Engine Optimisation Linkedin – Networking for Professionals WiltsWebDesign.co.uk 24 Slides available from www.wiltswebdesign.co.uk 24
- 25. Ignore Social Media at your Peril Search Engine Optimisation Linkedin – Networking for Professionals More than 2m companies have a Free Linkedin WiltsWebDesign.co.uk Company Page 25 Slides available from www.wiltswebdesign.co.uk 25
- 26. Ignore Social Media at your Peril Search Engine Optimisation Linkedin – Networking for Professionals Adds 1m new members WiltsWebDesign.co.uk every 12 days 26 Slides available from www.wiltswebdesign.co.uk 26
- 27. Ignore Social Media at your Peril Search Engine Optimisation Develop Profile WiltsWebDesign.co.uk 27 Slides available from www.wiltswebdesign.co.uk 27
- 28. Ignore Social Media at your Peril Search Engine Optimisation Build Free Business Page Company Profile WiltsWebDesign.co.uk 28 Slides available from www.wiltswebdesign.co.uk 28
- 29. Ignore Social Media at your Peril Search Engine Optimisation Build Networks • Search for People •Link to People WiltsWebDesign.co.uk •Search their Contacts 29 Slides available from www.wiltswebdesign.co.uk 29
- 30. Ignore Social Media at your Peril Search Engine Optimisation Build Networks • Search and Link WiltsWebDesign.co.uk 30 Slides available from www.wiltswebdesign.co.uk 30
- 31. Ignore Social Media at your Peril Search Engine Optimisation Build Networks • Browse their Contacts WiltsWebDesign.co.uk 31 Slides available from www.wiltswebdesign.co.uk 31
- 32. Ignore Social Media at your Peril Search Engine Optimisation Find Groups WiltsWebDesign.co.uk 32 Slides available from www.wiltswebdesign.co.uk 32
- 33. Ignore Social Media at your Peril Search Engine Optimisation Engage in Answers WiltsWebDesign.co.uk 33 Slides available from www.wiltswebdesign.co.uk 33
- 34. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk 34 Slides available from www.wiltswebdesign.co.uk 34
- 35. Ignore Social Media at your Peril Search Engine Optimisation Viral Marketing – How & Why • Get other people to do your marketing for you • It’s free WiltsWebDesign.co.uk • Give them something in return if possible 35 Slides available from www.wiltswebdesign.co.uk 35
- 36. Viral Marketing – How & Why Ignore Social Media at your Peril Search Engine Optimisation The Thresher ‘Virus’ WiltsWebDesign.co.uk 36 Slides available from www.wiltswebdesign.co.uk 36
- 37. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk • Discount Voucher intended for Suppliers and their Friends • Circulated via chat-rooms, blogs and email 800,000 times 37 Slides available from www.wiltswebdesign.co.uk 37
- 38. Ignore Social Media at your Peril Search Engine Optimisation • Created queues outside stores WiltsWebDesign.co.uk • National TV news coverage • National Radio coverage • National Print news coverage • Generated £15m T/O 38 Slides available from www.wiltswebdesign.co.uk 38
- 39. Ignore Social Media at your Peril Search Engine Optimisation Viral Marketing – How & Why • Refer a friend WiltsWebDesign.co.uk • Competitions • Video 39 Slides available from www.wiltswebdesign.co.uk 39
- 40. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk 40 Slides available from www.wiltswebdesign.co.uk 40
- 41. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk 41 Slides available from www.wiltswebdesign.co.uk 41
- 42. Ignore Social Media at your Peril Search Engine Optimisation 2nd most searched site on the WiltsWebDesign.co.uk internet 42 Slides available from www.wiltswebdesign.co.uk 42
- 43. Ignore Social Media at your Peril Search Engine Optimisation 3bn videos watched every day WiltsWebDesign.co.uk 43 Slides available from www.wiltswebdesign.co.uk 43
- 44. Ignore Social Media at your Peril Search Engine Optimisation YouTube clips now incorporated in WiltsWebDesign.co.uk Google Search results 44 Slides available from www.wiltswebdesign.co.uk 44
- 45. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk 45 Slides available from www.wiltswebdesign.co.uk 45
- 46. Ignore Social Media at your Peril Search Engine Optimisation Your Video WiltsWebDesign.co.uk • Outsource to Video Production Company • DIY 46 Slides available from www.wiltswebdesign.co.uk 46
- 47. Ignore Social Media at your Peril Search Engine Optimisation Your Video WiltsWebDesign.co.uk 47 Slides available from www.wiltswebdesign.co.uk 47
- 48. Ignore Social Media at your Peril Search Engine Optimisation Your Video WiltsWebDesign.co.uk 48 Slides available from www.wiltswebdesign.co.uk 48
- 49. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk 49 Slides available from www.wiltswebdesign.co.uk 49
- 50. Ignore Social Media at your Peril Search Engine Optimisation Your Video • Get a feel for YouTube WiltsWebDesign.co.uk • Look at the competition • Look for an angle •Think how else it could be used 50 Slides available from www.wiltswebdesign.co.uk 50
- 51. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk 51 Slides available from www.wiltswebdesign.co.uk 51
- 52. Ignore Social Media at your Peril Search Engine Optimisation • An easy way to update latest news • An informal way of communicating WiltsWebDesign.co.uk • Helps with the search engine position of your website • Opens your business to a wider audience • Helps keep your clients updated 52 Slides available from www.wiltswebdesign.co.uk 52
- 53. Ignore Social Media at your Peril Search Engine Optimisation When you have something to sell When you have something new to offer WiltsWebDesign.co.uk When something changes When you have some news When you have something to say 53 Slides available from www.wiltswebdesign.co.uk 53
- 54. Ignore Social Media at your Peril Search Engine Optimisation www.blogger.com WiltsWebDesign.co.uk www.wordpress.com 54 Slides available from www.wiltswebdesign.co.uk 54
- 55. Ignore Social Media at your Peril Search Engine Optimisation TWITTER WiltsWebDesign.co.uk 55 Slides available from www.wiltswebdesign.co.uk 55
- 56. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk 56 Slides available from www.wiltswebdesign.co.uk 56
- 57. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk 57 Slides available from www.wiltswebdesign.co.uk 57
- 58. Ignore Social Media at your Peril Search Engine Optimisation 310m Businesses and Individuals Informational Services International companies Nasa Cisco Marketing Donut IBM Respected News Services Startup Donut Dell BBC CNN Daily Telegraph Bath Chronicle Celebrities Small Businesses WiltsWebDesign.co.uk William Grant – FoxGrant Demi Moore Warren Cass – Business Scene Oprah Lindsay Smith – Team Pixie Stephen Fry Fiona Davies – Flame Interiors Jonathan Ross Anthony Lloyd – Fallowfields Hotel Britney Spears Neil Ryder – If Only Bryony Thomas – Clear Thought Consulting 58 Slides available from www.wiltswebdesign.co.uk 58
- 59. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk 59 Slides available from www.wiltswebdesign.co.uk 59
- 60. Ignore Social Media at your Peril Search Engine Optimisation • Easy to use • Easy way to keep in touch • A way to reach potentially large market WiltsWebDesign.co.uk • Short sharp communication tool 60 Slides available from www.wiltswebdesign.co.uk 60
- 61. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk 61 Slides available from www.wiltswebdesign.co.uk 61
- 62. Ignore Social Media at your Peril Search Engine Optimisation • Great for brand awareness • Great for “going viral” • Brand visibility every time someone uses their Mobile WiltsWebDesign.co.uk • Can cost as little as £5,000 to develop • Even a bad app is downloaded 100,000 times 62 Slides available from www.wiltswebdesign.co.uk 62
- 63. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk Location Marketing 63 Slides available from www.wiltswebdesign.co.uk 63
- 64. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk www.foursquare.com 64 Slides available from www.wiltswebdesign.co.uk 64
- 65. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk 65 Slides available from www.wiltswebdesign.co.uk 65
- 66. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk 66 Slides available from www.wiltswebdesign.co.uk 66
- 67. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk Check In using an App on your phone 67 Slides available from www.wiltswebdesign.co.uk 67
- 68. Ignore Social Media at your Peril Search Engine Optimisation At participating destinations • Show your Check in Badge • Show your Mayoral Badge WiltsWebDesign.co.uk • Earn Discount or Special Offer 68 Slides available from www.wiltswebdesign.co.uk 68
- 69. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk Email Marketing 69 Slides available from www.wiltswebdesign.co.uk 69
- 70. Ignore Social Media at your Peril Search Engine Optimisation Why Email Marketing? It’s WiltsWebDesign.co.uk Effective Slides available from www.wiltswebdesign.co.uk 70 70
- 71. Ignore Social Media at your Peril Search Engine Optimisation Why Email Marketing? It’s Not WiltsWebDesign.co.uk Expensive Slides available from www.wiltswebdesign.co.uk 71 71
- 72. Ignore Social Media at your Peril Search Engine Optimisation WiltsWebDesign.co.uk 72 Slides available from www.wiltswebdesign.co.uk 72
- 73. Ignore Social Media at your Peril Search Engine Optimisation Email Marketing – Measure WiltsWebDesign.co.uk 73 Slides available from www.wiltswebdesign.co.uk 73
- 74. Agenda Ignore Social Media at your Peril Search Engine Optimisation • The Web – Reality Check • “Old Hat” • Networking • Going Viral • Video Marketing WiltsWebDesign.co.uk • Blogging • Twitter • Apps • Location 74 Slides available from www.wiltswebdesign.co.uk 74
- 75. Ignore Social Media at your Peril Search Engine Optimisation Andy Poulton M: 07966 547146 andy@159.be WiltsWebDesign.co.uk andypoulton andypoulton 75 Slides available from www.wiltswebdesign.co.uk 75