The entire SXSW 2010 Technology Conference distilled into 5 easy trends for application and learning inside business: *Location Based Services / Marketing *Real Time Everything *Engagement – cutting through the BS *Banking vs The Web *Culture vs Strategy

1. It’s a WWWorld...
Lessons and insights from SXSW 2010
(with a slight financial institution bias)

2. One of the largest digital conferences in the
world.
Featuring... 14251 people & 1100+ events
2010 event attended by a delegation of 25 South African’s representing
the local internet industry and business.

3. The attraction of SXSW?
Highest Quality content in the
digital industry...

4. Gary Veynerchuk
(WineLibrary.TV)
Evan Williams
Danah Boyd (CEO of Twitter)
(Microsoft Research WorldWide)
Ze Frank
(The Web’s Picasso)
Guy Kawasaki Clay Shirky
(Author, VC) (Social Economist, NYU)

5. Texas or Bust!

8. The home of big cups and strange politics...

9. Where restaurants have recovery guides and toilets have timers...

10. Recovery guides are a good idea...

11. Recovery guides are a good idea...

12. The Taco’s were hotter than they looked...

13. And where the city’s slogan is: Keep Austin Weird!

14. It’s a little off centre...

15. SA delegation of 25 people, including 1 panel on www.crowdfund.co.za

16. The 2010 State of the Internet.
Our overall impression?

17. Unless you really hit the right
time / right place...

20. Unless you really hit the right time /
right place...
There are only 3 ways to make
serious money on the Internet.

21. Gambling. Porn. Banking

22. Exploring SXSW...
Location Based Services / Marketing
Real Time Everything
Engagement – cutting through the BS
Banking and the Internet
Culture vs Strategy

23. Location Based
Services / Marketing

24. 10 million mobile internet users
means...
Location based services might just
be the next big thing.

25. http://www.thegrid.co.za/

26. Breakfast.
Courtesy...

28. Travel / Tourism Experience The Marketing Possibilities...

30. Success!

31. Why so much oversharing?

32. Grannies, CD’s and Wikipedia vs Brittanica

33. Oversharing is creating and
killing entire industries...

34. Oversharing does raise issues...

35. http://pleaserobme.com/

36. But ignoring that for the moment...
Location Services raise fulfilment to
critical status.

38. Location. What does it mean for
a financial institution?

39. Find an ATM near me...

40. Voucher: Come into the Sandton
branch now and get free Online
Banking training...

41. Head to Makro and “you’ll save”
R2000 on the SamSung LCD TV with
your Platinum Credit Card.

42. Etc.

43. Real Time Everything

44. Everything is going “real time”.

45. This is changing the way we
present...

46. FNB experienced this recently
:)

47. https://www.fnb.co.za/promotions/PayPal.html

48. So did Julius...

52. And Mr Visagie...

56. And it’s changing the way we
interact with data...

57. http://twitterfall.com/

58. Did you know? Google is now indexing Tweets.

59. http://twitter.com/

60. Now. With real time data, we’re also
starting to see different methods of
data visualisation

61. http://pepsicozeitgeist.com/

62. http://pepsicozeitgeist.com/

63. http://www.wefeelfine.org

64. http://now.sprint.com/nownetwork/

65. Now imagine real time visualisation
in a financial context...

66. Number of customers busy with
a sales application...

67. Number of transactions per
second on Online Banking...

68. Total social media mentions
(happy / sad) of FNB per hour...

69. Number of online purchases
using an FNB product per hour...

70. Real time information also
causes its own set of problems.

71. Customer: If data is real time,
why isn’t service?

72. Social Media & Engagement.
(Cutting through the BS)

73. What cultural effects are we
witnessing in the social space?

77. Don’t be fooled by “social media
gurus”!
It’s easy. Unless you’re being
targetted.

78. http://www.youtube.com/watch?v=tPgQsv2KPwc

79. Why is social media so hard?
Because real relationships require
that you give up control.

81. ** Cover your ears if you don’t like foul language **
http://www.youtube.com/watch?v=BEYjvifUdeM

82. And now onto the tricky part of
the social equation...

83. Engagement as it applies to a
business.
The first problem of engagement is
understanding what the hell
engagement means?

84. Gary: Caring. Don’t talk to sell.
Talk to understand.

85. Wikipedia: Meaningful brand
experience at a contact point.

86. We’ll look at some global trends
for the answers...

87. Trend #1
The Democratisation of Influence

88. Trend #2
Attention has become the major
currency in attracting customers to
content / products

89. Trend #3
Social Media is driving the wrong
kind of behaviour.

90. Trend #4
Social Media doesn’t scale.

91. And so the big question
becomes...

92. What is the difference between
engagement and service?

93. Where could we / should we
play?

94. Servicing:
Engaging:

95. Oh. And...

96. More importantly...
What do customers want?

97. Banking and the Internet

98. The difference between banks
and web companies?

99. Web companies have MILLIONS
of active users.

100. Banks have MILLIONS of paying
customers!

101. So banks aren’t going anywhere.
But will need to be aware that the
major competition will be around
the customer interaction layer.

103. Major trends to watch out for.
Internet vs Banking.

104. TREND #1
Social Saving & Goal Based Financial
Management

105. http://www.smartypig.com/

106. Demand?
SmartyPig.com has $350 million in
actual deposits.

107. TREND #2
Peer advice

108. http://www.sharechat.co.za/

109. http://www.peopleandpicks.com/

110. http://www.socialpicks.com/

111. http://www.howcanwehelpyou.co.za

112. TREND #3
Lending clubs

113. http://www.lendingclub.com

114. http://www.lendingclub.com

115. Demand?
LendingClub.com has $1 billion
dollars in requested loans.

116. TREND #4
Transparency / Education /
Empowerment around credit history

117. http://www.creditkarma.com/

118. As South Africans, we get 1 free
credit check per year from ITC.
How many people know this?

119. TREND #5
Personal financial management

120. http://www.mint.com/

121. http://www.mint.com/

122. Demand?
Mint.com has 2.5 million users

123. TREND #6
Anonymous aggregation and
benchmarking of financial data

124. An easy example...
Using aggregate data to encourage
participation.

125. http://www.linkedin.com

126. Why can’t we use this for CIS profile
updates?
Did you know? 365 customers
updated their profiles in the last 48
hours. Click here to update yours!

127. Why can’t we use this for
benchmarking and adding value to
customers?
Example:
People in your income group have
an average debt of...

128. Example:
People in your neighbourhood have
home repayments of...

129. Example:
People in your age group invest an
average of...

130. Banks have this data.
Don’t they?

131. Aggregate data and benchmarking
opens the door for using incentives
as a process mechanism instead of
an initial attraction strategy.

132. Back to web intermediaries...

133. When asked, “What was the biggest
surprise in building intermediary
financial businesses?”...
The CEO’s answered...

134. Extremely low marketing spend.
Word of mouth brought in the
business.

135. Huge benefit gained by including
customers in the product
development process (using social
media).

136. What was the gap that these
intermediaries saw?

137. Banks don’t proactively inform
customers when things change (eg.
Spend patterns).
Build our businesses around pro-
active communication.

138. Banks know everything about their
customers, but they don’t leverage
it to add value.
Build intelligence. Leverage that
intelligence with pro-active value /
information.

139. The risk?
If we don’t fight for the customer
relationship we could end up
becoming a commoditised
transaction factory.

141. Culture vs Strategy

142. http://www.trendhunter.com/

143. Culture eats strategy for
breakfast.

144. Why?

145. Social trends give context to
messaging and products.

149. So as we end off...

150. I’d like YOU to think of how you’re
shaping your products, services and
messages to take advantage of
culture.

151. http://www.youtube.com/watch?v=goMoO3DLDNw

152. </end>

153. Full coverage, thoughts, opinions
and more available on:
http://www.andyhadfield.com/search/label/SXSW%20South%20Africa
www.twitter.com/andyhadfield
www.twitter.com/lynettekloppers
http://www.sxsw.com
http://www.youtube.com/user/sxsw

154. http://www.amazon.com/Engage-Complete-Businesses-Cultivate-Measure/dp/0470571098/ref=ntt_at_ep_dpi_1
http://www.amazon.com/Crush-Time-Cash-Your-Passion/dp/0061914177/ref=sr_1_1?ie=UTF8&s=books&qid=1270036477&sr=1-1