Online Reputation Management is a fairly new industry. PR isn't. In this presentation, originally given by Andy Hadfield and Craig Rodney at the Johannesburg Heavy Chefs Session - we take you through some practical advice on how to approach ORM as a business.
52. 48
hours
around
the
“Malema
in
Zimbabwe”
incident.
BrandsEye
found
that
Julius
Malema
had
achieved
an
AVE
of
R287,878
with
around
450
men@ons.
This
is
the
equivalent
of
running
around
10
full-‐page
adver@sements
in
leading
magazines.
hTp://www.thedailymaverick.co.za/ar;cle/2010-‐04-‐20-‐analysis-‐julius-‐malema-‐and-‐the-‐
adver;sing-‐value-‐of-‐being-‐hated-‐by-‐the-‐media
53. At
the
end
of
the
day,
he
can
always
flip
the
switch
and
say…
60. It’s
perfectly
valid
for
a
business
to
state
they
don’t
want
to
be
involved
in
social
media
–
and
take
steps
to
back
that
up.
It’s
not
OK
for
a
business
to
ignore
social
media
and
hope
it
will
return
the
favour.
61. Andy
Hadfield
www.andyhadfield.com
www.twiTer.com/andyhadfield
Craig
Rodney
www.emergingmedia.co.za
www.twiTer.com/craigrodney