Andy Beal's SES Chicago slides on the future of PR measurement.

2.  Reputation
management
consultant
 CEO
of
Trackur.com
 Editor
of
MarketingPilgrim.com
 Founder
of
SEMVendor.com
 Owner
of
the
Back
to
the
Future
Box
Set!
;-­‐)

4.  Where’s
your
release
landing?
 Which
countries?
 Which
search
terms?
 Compare
press
release
headlines

6.  Identify
the
influencers
 Google
ranking
 Blog
links
 Who
gets
quoted?
 Compete.com
data

8.  Industry
trends
 Competitors’
buzzwords
 Track
reach
 Identify
allies
 Google
Alerts/
Trackur.com

10.  Check
Twitter
Lists
 Follower
Counts
 Engagement
 Klout.net

12.  What
keywords
bring
ROI?
 Look
for
single
source
increases
 Changes
in
top
entry
pages?

14.  Make
it
easy
to
share
links
 Track
clicks,
shares,
“retweets”
 Bit.ly
 Build
your
own
with
Awe.sm

16.  RSS
via
Feedburner
 Videos
on
YouTube
or
Blip.tv
 Images
on
Flickr
 Delicious.com
Link
Page
 Presentations
on
Slideshare.net

18.  Dynamic
content
in
press
releases
 Test
different
headlines
 Change
keywords
in
links
 Fix
typos
 Update
content
 Link
tracking
across
platforms
 Performance
based
press
release
pricing
 RFID
for
your
content

19.  andy@marketingpilgrim.com
 andybeal.com
 marketingpilgrim.com
 trackur.com
 twitter.com/andybeal