technology entrepreneurship

Tech Entrepreneurship Andrew Maxwell MBA P.Eng Lecture 3

How would you go about monitoring and evaluating the new products being offered by existing companies? Is this a viable technique for generating new ideas? Why or why not?

Which do you think is more important in evaluating a new technology business opportunity, the management or the technology?

Key points from last week ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Agenda for this week ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Assessing the need ,[object Object],[object Object]

Pain killers vs vitamins ,[object Object],[object Object]

Assessing the need ,[object Object],[object Object],[object Object],[object Object]

How do existing companies identify needs: ,[object Object],[object Object],[object Object]

Market Dynamics ,[object Object],[object Object],[object Object],[object Object]

Limits on existing companies ,[object Object],[object Object],[object Object]

Technology adoption patterns ,[object Object],[object Object],[object Object]

Diffusion of innovation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Crossing the chasm ,[object Object],[object Object]

Segmenting market ,[object Object]

Identifying first customers ,[object Object],[object Object],[object Object],[object Object]

Identifying market size ,[object Object],[object Object],[object Object],[object Object],[object Object]

Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Exercise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Developing “Go to market strategy” ,[object Object],[object Object],[object Object]

Commercialization Roadmap Revenue $$$ cover “sins” Relationships Bring Dollars $$$ to Show it works for the Customer I Believe in you $$$ Money Pursuit Distribution centric  Market centric Customer centric  Distribution centric Technology centric  Customer centric Faith in idea  Technology centric Attitude Shift First Customer Demands Beta Configuration & Testing Customer Driven Features Market Opportunity & Impact Technology Capitalization Demands Licensing Considerations Business Resources Business Proposition Business Market Demands Channel Options Competitive Position Market Dynamics Sales Take the Order. Activate Stakeholder Participation Embed the Customers voice Prove Assumptions Goal Launch Maximize Align Validate S E L L Stages of the CIC process for guiding innovation to be market -ready I N V E N T Critical Factor Assessment Multiple Application Assessment

Opportunity assessment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Food for Thoughts ,[object Object],[object Object],[object Object]

technology entrepreneurship

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