2. Medical Travel Agency
→→ Best Medical Travel Agency
→→ Caremondo Medical Travel Agency
→→ Caremondo Gmbh
→→ caremondo.com/en
Caremondo is a full-service medical travel company associated with the
highest international standards and patient satisfaction ratings.
✓✓ We cover each area of the value chain medical journey.
✓✓ We offer valuable assistance comprehensive personalized
service.
✓✓ We only cooperate with top quality, reputable hospital partners.
✓✓ We offer full transparency on treatments costs
1. Aims – what did the organization, product, ser-
vice, or the initiative or campaign set out to do?
Getting a medical procedure or aesthetic treatment is one of the most
important decisions we face in life. We all want access to the hig-
hest-quality care so we can make the best choices for our loved ones
and ourselves. The global healthcare landscape is in constant develop-
ment in terms of medical innovations and technology, and yet, in many
places, a growing distrust in healthcare sectors due to lack of transpa-
rency in price or services has emerged, creating a divide between pati-
ents and healthcare providers.
Healthcare around the world is unequal in ranking, physician training
and hospital infrastructure, medical technology and costs. Today, howe-
ver, patients have realized that they deserve more. Global connectivity
and mobility has created a new era whereby patients have the power to
seek quality medical care for themselves and their loved ones abroad.
At one time, medical tourism was considered untrustworthy due to lack
of transparency, clear standards, reliability and guidance. What was cle-
arly lacking was an efficient, easy search for quality healthcare options
with hospital background information, internationally recognized quali-
ty accreditations, honest patient reviews, and strict cost control.
The founders of Caremondo set out to address this problem by creating
a new initiative: a full-service medical travel company with strict qua-
lity standards in coordination with only reputable, internationally reco-
gnized hospitals abroad. The aim was to facilitate safe, quality medical
travel while providing valuable assistance and comprehensive persona-
lized service to our users - every step of the medical journey.
3. 2. Strategy – what strategic thinking came into play
to help achieve the aims?
In order to create our strategy and provide better solutions for the me-
dical journey process, it’s important to understand today’s new medical
traveler. Three trends have emerged to create this new international
healthcare landscape: patients start their search for health services on-
line, users now spend more on expensive treatments abroad, and they
store and share more sensitive data online.
Patients today have become better ‘healthcare consumers’ who seek
affordability - even if it means getting on a plane for specialist treat-
ments abroad. They are empowered and their expectations have chan-
ged; the digitization of healthcare has enabled them to seek help online
and treatment abroad when and where they see fit. Today, millions of
people book medical travel online for orthopedic hip or knee replace-
ments, dental work, open-heart surgeries, or aesthetic procedures, to
name a few. Moreover, this new healthcare consumer wants and deser-
ves to be treated fairly and with dignity, but is also driven by his or her
Patients search more and more
health services online
Users buy more and more BIG tickets online Users share more and more sensitive data online
Every 20th
search on Google ist health related Avg. ticket 10k Euro Lifestyle wearables
Patients actively inform themselves Avg. ticket 5k Euro Financial data (FinTec)
Patients book appointments and review experiences Avg. ticket 6k Euro Everything is shared online
Web first stop to search for a treatment abroad
Average ticket for most popular treatment abroad
4-6k Euro
Patients are willing to share medical data/photos for
quote
Three online trends drive digitization of the healthcare and medical travel market
Source: Caremonod research
4. own perception of value, transparency, quality, efficiency, and price. Ca-
remondo has created a website perfectly tailored to meet these expec-
tations and personalized services to exceed them.
However, this technical offering of the website is only the starting point,
because patients also need help with their treatment options and des-
tinations, arranging visa processing, airport pickup, flights, hotel, and
translations for a hassle-free experience, and 24/7 assistance ‘just in
case’.
Caremondo’s objective is to be a trusted advisor to guide each step of
the process. Based on this objective, we have defined our strategy to
offer valuable information and services along the whole value chain
and process of medical travel.
In medical tourism, we understand that the patient’s biggest concerns
are: safety, hygiene, quality, reputation, price, travel and visa logistics,
and language difficulties. Our strategy involves addressing each of the-
se concerns by creating a global medical travel agency our users can
trust. By partnering with the top accredited healthcare providers and
organizing the entire medical journey from start to finish, we appease
all of these worries.
3. Innovation/enterprise/creativity (marketing) –
what intrepid solutions were employed?
Using quality standards and trust as our mission, we set out to create a
new medical travel landscape that offers patients better solutions.
1) Product approach:
A. Leading Hospitals - carefully selected, adhere to the highest inter-
national standards
✓✓ Trusted international accreditations: Joint Commission Internati-
onal (JCI) certification, TEMOS, DNV GL, International Standards
Organization (ISO 9001 13485, 15189).
✓✓ Recognized areas of treatment expertise, collaborations with top
universities research centers (i.e. John Hopkins, University of
Freiburg, Harvard Medical School).
✓✓ International patient experience with a range of services to accom-
modate cultural considerations (communication, religion, dietary
requirements
✓✓ State-of-the-art-medical equipment (Gamma-knife, DaVinci Robot
for surgery, advanced ISCI Assisted Fertilization, Tesla MRI).
✓✓ Highly qualified expert specialists, board-certified and licensed
doctors.
5. Today, we offer 110+ reputable hospitals in 20 countries throughout
the world.
B. Fast Access - to trusted hospitals and doctors worldwide
Even patients from countries with good healthcare find waiting cum-
bersome and stressful, so we offer bookings with certified specialists in
comparably shorter wait time. Caremondo asks our partner hospitals to
find patients the quickest appointment possible.
C. 100% transparency - regarding suitable treatment options around
the world
Caremondo.com is a window into international healthcare options pre-
sented in a simple, honest, yet comprehensive way. We offer photos,
map locations, and hospital ratings. Our website is offered in English,
German, and Russian with landing pages also available in Chinese and
Arabic.
D. Personal Assistance - from a medical travel expert
Our work embodies four core values
Patient empowerment
Caremondo gives you
the opportunity to
manage your health
more independently and
make smarter decisions
on your own.
Access for everyone
Everyone deserves ac-
cess to high-quality he-
althcare and treatment
options. We‘ll make it
easy and help you on
your medical journey.
Independence
Caremondo is an inde-
pendent provider and
not affiliated with any
clinic group. You choose
the perfect hospital
and doctor for your
treatment.
Patient centered
You are the center of
our attention. We provi-
de you with transparent
information and pre-
mium service on your
medical journey.
Our medical travel experts are available anytime to provide guidance,
planning, and solutions. What’s more, we offer attentive customer ser-
vice in English, German, Russian, Hungarian, Arabic and French. Each
patient has his or her own personal patient care assistant through the
whole journey. We also offer a 24/7 hotline for assistance.
6. E. Price Check - on patient treatment costs
We ask our hospital partners for detailed patient quotes in advance.
2) Marketing Approach
Understanding of our user base with targeted marketing
Caremondo understands its patient prospects and has targeting mar-
keting around their interests. Our marketing strategy focuses on on-
line-marketing across several channels including our search engine
marketing, blogging, content marketing and social media.
We carefully target pre-defined audiences across different online chan-
nels and devices such as dental implants in Hungary for British and
German patients, Health check-ups for Arab patients, Oncology in Ger-
many for Russian patients, Hair transplantation in Turkey for Europeans
and many more.
4. Implementation – how was the strategy and think-
ing implemented?
Caremondo’s aim is to provide valuable assistance and comprehensive
personalized service to our users every step of the medical journey. We
have implemented this process with our team by offering valuable infor-
mation and services along the entire value chain.
A. Expertise: we are committed to every point in the customer
value chain.
We have created an international team of medical travel experts. Our
Caremondo team in Munich comes from all over the world (see world
map below), each with an individual contribution to the patient experi-
ence and medical journey from start to finish. Our team understands
the cultural, medical, and logistical requirements of medical travelers
from all over the world. We have experts trained in dentistry, medicine,
healthcare, patient care, international relations, IT, and travel booking.
In addition, we are currently seeking TEMOS certification.
Caremondo Team Nationalities
7. Search Inform:
Quality content on
treaments clinics
Inquire:
Highly functional
user experience
Book:
Comprehensive set of
value added services
• Comprehensive information on diagnosis,
diseases different treatment options
• Transparent and detailed clinic profile
information: Medical quality, staff, infra-
structure etc.
• Ratings reviews from patients
• Information on medical traveling
• Search comparison functionalities
• Easy contact form to get in touch with
Caremondo clinics
• Medical trip planning tools
• Responsive website design for desktop,
ipad, smartphone
• Support with getting a personal treat-
ment quote
• Booking service for treatment and medical
trip
• Customer hotline to assist prospects
• 24h patient care service
• Premium assistance service 24/7 while
abroad
• Booking service of relevant value-
added-services (e.g. hotel, transfer,
translation)
B. Caremondo Customer Value Chain
We offer our patients high-quality content, highly functional user experience, and excellent service.
Our value add to patients: comprehensive high quality content, highly functional UX and a top service
1 2 3
8. 5. Feedback summary from users, including most
preferred aspects of the activity
Caremondo has served over 5,000 patients from all over the world. We
are happy to report that they have left us extremely positive reviews both
in testimonial form and in Trust Pilot. To our users, our quality service
has been the most important aspect that they appreciate. What’s more,
even those who didn’t use our services in the end still left us great re-
views.
Our patients share their experiences *
* To protect the privacy of our patients, all names and photos have been changed.
The service was excellent and I would definitely book a
treatment abroad again via Caremondo.
Nesrin S., 33
Egypt
„ The experience at the dental practice surpassed my
expectations.“
Ahmed B., 35
Saudi Arabia
„ Caremondo provided me with detailed information
and it all went very smoothly.“
Marcus E., 67
Australia
„ Caremondo provided me with detailed information
and it all went very smoothly.“
Irina P., 44
Russia
9. 6. Outcome, including formal evaluation of results,
ROI, accreditation, etc., or in the case of a mobile
app, the take up by potential clients/patients
Caremondo’s success is evidenced in the increasing number of conver-
sions per month, increasing number of hospitals, and new business in-
vestments.
• We focus on patient satisfaction throughout the entire
medical journey
• We exceed patient expectations with our full-service approach
• Comprehensive, easy to use website, great service with
multi-lingual team
• 110+ accredited quality partner hospitals worldwide, 750+
procedures, 1000+qualified physicians
• Every month, more qualified hospital groups reach out to us
for cooperation
• Over 65,000 website sessions per month, over 1,000 enquiries, ri-
sing conversion rate every month. All KPIs are constantly growing
month over month
• Currently seeking TEMOS accreditation to foster even more trust
Caremondo stands for quality in medical travel and this is reflected on
every page of our website and in every step of the medical journey pro-
cess.
