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Competitive Intelligence Gathering Market Intelligence – Framework, Process & Tools Anand Subramaniam
[object Object],[object Object]
Highlights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What & Why  Competitive Intelligence (CI)
What is Competitive Intelligence? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Firm wide Implications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Success Criteria ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CI - Framework
CI Framework
Situational Dimension ,[object Object],[object Object],[object Object]
Organisational Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Managerial Traits ,[object Object],[object Object]
Information Needs ,[object Object],[object Object],[object Object]
Information Seeking ,[object Object],[object Object],[object Object]
Information Use ,[object Object],[object Object],[object Object]
End Result
CI – Process & Tools
Competitive Intelligence Process Define & Scope  intelligence needed Collate data  from primary & secondary sources Analyse data & create scenarios Disseminate intelligence Review if data delivered the required intelligence Competitive Intelligence Decision-making  Process
CI = Bridge Between Information & Action Content Generation Magazines Newswires SEC Filings Web Sites Census Market Research Newspapers Internal & External Experts Vertical Portals News Portals Research Shops Business Intelligence Software News Portals Online Directories Monitoring Tailoring Archiving Competitor Profiling SWOT Analysis Trend Analysis Simulation Forecasting Communications Brand Marketing Position Human Resources Suppliers Mergers/Acquisitions Financial Product Dev. Business Dev. Public Relations Marketing Information  ShiftCentral Inc, 2002  www.shiftcentral.com Information Aggregation Strategy Business Action Competitive  Intelligence
Tools & Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Risks & Opportunities
Risks & Opportunities Operational Risk Compliance Risk Financial Risk Strategic Risk Business Continuity Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Evaluate – High, Medium, Low  :  Consequence vs. Probability
Go Forward - Action Plan
Action Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]

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Competitive Intelligence

  • 1. Competitive Intelligence Gathering Market Intelligence – Framework, Process & Tools Anand Subramaniam
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  • 4. What & Why Competitive Intelligence (CI)
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  • 17. CI – Process & Tools
  • 18. Competitive Intelligence Process Define & Scope intelligence needed Collate data from primary & secondary sources Analyse data & create scenarios Disseminate intelligence Review if data delivered the required intelligence Competitive Intelligence Decision-making Process
  • 19. CI = Bridge Between Information & Action Content Generation Magazines Newswires SEC Filings Web Sites Census Market Research Newspapers Internal & External Experts Vertical Portals News Portals Research Shops Business Intelligence Software News Portals Online Directories Monitoring Tailoring Archiving Competitor Profiling SWOT Analysis Trend Analysis Simulation Forecasting Communications Brand Marketing Position Human Resources Suppliers Mergers/Acquisitions Financial Product Dev. Business Dev. Public Relations Marketing Information ShiftCentral Inc, 2002 www.shiftcentral.com Information Aggregation Strategy Business Action Competitive Intelligence
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  • 23. Go Forward - Action Plan
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