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Ppt Ch05
1.
Chapter Five
Building Competitive Advantage Through Business-Level Strategy
2.
3.
4.
5.
Identifying Customer Groups
and Market Segments Figure 5.1
6.
Three Approaches
to Market Segmentation Figure 5.2
7.
8.
Wal-Mart’s Business Model
Figure 5.3
9.
Competitive Positioning
at the Business Level Source: Copyright © C. W. L. Hill & G. R. Jones, “The Dynamics of Business-Level Strategy,” (unpublished manuscript, 2002). Maximizing the profitability of the company’s business model is about making the right choices with regard to value creation through differentiation, costs, and pricing. Figure 5.4
10.
11.
12.
13.
14.
15.
Why Focus Strategies
Are Different Figure 5.7
16.
17.
18.
19.
20.
21.
22.
23.
24.
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