Learn how to really leverage the power of Twitter for business. Discover what content works, tools, metrics, timing, follower growth, paid Twitter advertising like sponsored Tweets and promoted accounts, mobile trends, and more.

1. Twitter: Taking It to the
Next Level in 2015
Cuyahoga Community College
Cleveland, Ohio
February 2015
http://www.tri-c.edu/workforce/courses/course-7397.html
Amy Neumann
http://goodplustech.com
amy@goodplustech.com

2. Twitter 2015
• Who usesTwitter?
• Why does social media matter for
business?
• Who, what, when, where, why and how:
– Following Strategy
– What to say
– Increasing reach

4. “Social Media” (includingTwitter)
Social media = people.
It’s the same thing humans have done since
the dawn of time – connecting.
Being where people are, when they are, how they
prefer, with the information they want. On a
phone...a computer...a tablet...at work, at home,
anywhere.
People tend to universally like certain things: to be
entertained, to learn, to save time, to save
money, to be ahead of the curve, to feel
inspired, to help others, to share, to grow.
How does your Twitter strategy fit into the humanness of marketing?

5. To Help with Planning:
Who do you want to reach?
What do you want them to know?
What do you want them to do?

6. Social Media Landscape Right Now
• Social media is the new “Word of Mouth”
• Things are discovered, reviewed, shared and recommended in real
time
• Credibility is developed by being visible as an expert
• Familiarity and trust are created through ongoing interaction, in
many places, many ways
• Customer service is greatly enhanced by the ability to immediately
interact and connect
• Companies are expected to be on social media and to present
unique, exclusive content

7. Twitter

8. http://www.socialmediatoday.com/social-networks/2015-03-22/social-media-study-top-5-activities-twitter-googleplus-and-facebook
Some Popular Reasons People Use Twitter:

9. https://business.twitter.com/basics/learn-twitter
A Few Definitions:

11. Visibility & Connectivity at AllTimes
We “ShareThis”
We talk about what we like (or don’t like)
We are mobile
Consider a Responsive Design Site

13. 13

14. Pew Internet,
•http://www.pewresearch.org/
•http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/
•http://www.pewinternet.org/2014/01/16/tablet-and-e-reader-ownership/
•https://www.thinkwithgoogle.com/industries/

15. Time Spent on Social Media…
http://www.statista.com/chart/2109/time-spent-on-social-networks-by-platform/

19. Highlights -201 4 Social Media
Users
• Facebook: 1.19 BILLION (800 mm mobile)
• YouTube: 1 Billion+
• Twitter: 560 million + (~ 270mm active)
• Google Plus: 400 million +
• LinkedIn: 240 million +
• Instagram ( 150 mm; owned by Facebook)
• Pinterest (70 mm)
• 6 BILLION+ mobile devices globally
http://www.mediabistro.com/alltwitter/social-media-stats-2014_b54243

20. 20

21. Creating Twitter Content Ideas
 Evergreen
 Lists
 How To’s/ Hacks
 Topical/Trendy
 News
 Entertaining
 Educational
 Informative
 About Us/Promotional

22. Be Conversational and Other-Focused
• Remember the “social” piece – the
more interactive, the more results
• Try to keep the conversation 80-
90% aboutTHEM and only 10-20%
about your organization
• Sharing content that is helpful and
useful to people who might buy your
product will drive connections

23. 10 Questions to Ask: Social Media Strategy
1. What’s our main goal behind social media?
2. Who should set up, maintain our social media?
3. Should we be on all the big social media platforms?
4. Which social media is best for my organization?
5. How often should we do updates?
6. What type of content should we post on each network?
7. Should we use social media for customer service?
8. How can we convert social media followers into advocates?
9. How can we measure effectiveness/success?
10. What are the biggest mistakes to avoid?
Adapted from http://www.entrepreneur.com/article/228324

24. It’s Art + Science

25. Twitter: @Claire’s Definition of
“Tweet”

26. It’s Easy to Start
http://goodplustech.com/2010/11/03/how-to-set-up-twitter-in-3-minutes/

27. http://topnonprofits.com/lists/top-nonprofits-on-twitter/

29. Twitter: Proactively Find Clients
[ https://twitter.com/search-advanced]

31. https://business.twitter.com/the-small-business-guide-to-twitter
A Few Ways to Increase Your Twitter Reach

32. https://support.twitter.com/articles/76460-using-twitter-lists
http://www.socialmediaexaminer.com/use-twitter-lists-business/
Lists to Increase Your Twitter Reach

33. Consider Paid Ads
https://ads.twitter.com/accounts/f3unx/campaigns_dashboard
https://blog.twitter.com/2015/how-to-get-more-followers-website-clicks-and-app-installs-w
Promoted Tweets
Promoted Accounts

34. Metrics and Measuring
Use a platform like Hootsuite (or Buffer
App, Sprout Social, Engagor, etc.) to
monitor mentions, schedule some
posts/tweets/updates, and track results
from shortened links
Shorten URLs (web addresses) with a link
shortener (Hootsuite’s is built in: ow.ly, or
try bit.ly or similar) – these track clicks on
links so you can determine which articles
perform best
Monitor keywords like business name,
products, and #hashtags in your industry

35. Tools
Hootsuite/Scheduling (use any tool of your choice)
Social Media Planning Tool
Additional classes drilling down by platform:
http://www.tri-c.edu/personal-enrichment/documents/Comed%

36. Brainstorming
Content Grouping Ideas
Planning/ Scheduling– Timing and Frequency
Planning – Annual Media Flight Plan by Events

37. Recommended Resources• https://business.twitter.com/basics/learn-twitter
• http://mashable.com
• http://techcrunch.com
• http://www.socialbrite.org/sharing-center/tutorials/
• http://mashable.com/guidebook/twitter/
• https://business.twitter.com/success-stories
• https://business.twitter.com/
• http://expandedramblings.com/index.php/march-2013-by-the-numbers-a-few-amazing-twitter-stats/
 http://www.komarketingassociates.com/blog/12-examples-b2b-companies-managing-impactful-twitter-
profiles/
 http://blog.everyaction.com/50-best-nonprofit-twitter-accounts
 http://www.digitalinformationworld.com/2015/01/twitter-marketing-stats-and-facts-you-should-know.html
 http://simplymeasured.com/blog/2014/10/15/the-top-10-retail-brands-on-instagram-twitter-and-facebook/
 http://fanpagelist.com/category/brands/retail/view/list/sort/followers/
 https://blog.twitter.com/small-business

38. Summary
• Twitter is here to stay
• Twitter can proactively leverage great content to
create a new stream of clients, advocates, donors
 Creativity and exclusivity work well

39. Questions?
This presentation can be downloaded at
http://slideshare.net/amyneumann

40. Amy Neumann
http://GoodPlusTech.com
@CharityIdeas onTwitter
• Passionate fan of all things tech and media for 21+ years with
companies likeYahoo! and AT&T. Currently delighted to be at
Northeast Ohio Media Group (NEOMG) helping clients get the right
message in front of the right people, at the right time, to inspire action.
• Often writing about topics involving social media, search, social good,
mobile, developing technology, and similar including for Forbes, the
Huffington Post, two personal blogs (Good PlusTech and Charity Ideas
Blog) and numerous other websites and printed publications.
• Originally hails from Northeast Ohio with a brief stop (16 years) in Los
Angeles before returning to the Cleveland area mid-2011.
• Let’s connect! Just Google me ;)