1. Putting the Fun in Functional Applying Game Mechanics to Social Media Amy Jo Kim, Ph.D. CEO, ShuffleBrain Inc.

2. First, some terminology…

3. What is Social Media?

4. What is Social Media? player-created content

5. What is Social Media? player-created content social infrastructure

6. What is Social Media? player-created content social infrastructure tools for sharing

7. What is a Game?

8. Formal Definition a system in which players engage in an artificial conflict , defined by rules , that results in a quantifiable outcome * *from Rules of Play by Eric Zimmerman and Katie Salen

9. Informal Definition a structured experience with rules and goals that’s fun

10. Games tap into our primal response patterns

11. Games engage us in flow

12. What are Game Mechanics? the systems and features that make games fun , compelling and addictive

14. Show me your stuff! Impressive Collection = Bragging Rights

15. The Power of Completing a Set only X more to go…

17. Game Points are given by the system

18. Social Points are given by other players

19. Redeemable Points drive Loyalty Southwest Airlines simpler Frequent Flyer points Drugstore.com Dollars earn while you shop

20. Leaderboards drive player behavior… … and express community values

21. Levels punctuate the game experience… … and unlock new powers and access

23. Feedback accelerates mastery…

24. … and adds fun

25. Social feedback drives engagement

27. Exchanges are structured social interactions basic, primal form of social engagement

28. Social Exchanges can be explicit…

29. … or implicit (i.e. emergent)

30. Some social environments have both comments are implicit “ Add Friend” is explicit

32. Character Customization

33. Interface Customization

34. How is Social Media influencing Games?

38. Case Study: Youtube

39. What do you collect?

40. How do you earn points?

41. How do you get feedback?

42. Where do you have exchanges?

43. How do you customize your experience?

44. Is the service accessible?

45. Are the data objects recombinant?

46. Can the service be syndicated?

47. Case Study: Twitter

48. What do you collect?

49. How do you earn points?

50. How do you get feedback?

51. Where do you have exchanges?

52. Can you customize your experience?

53. Is the service accessible?

54. Are the data objects recombinant?

55. Can the service be syndicated?

56. Case Study: PhotoGrab

57. What do you collect? awards, games played and created

58. How do you earn points? playing games, improving your skill, creating popular games

59. How do you get feedback? in-game (score and rating), meta-game (stats and notifications)

60. Where do you have exchanges? comments, notifications

61. Can you customize your experience? Customized game skins and data feeds

62. Is the service accessible? EZ game UI and game creation

63. Are the data objects recombinant? Recombinant games and game objects

64. Can the service be syndicated? RSS feeds, widgets

65. What do YOU think about the intersection of games and social media? Join the discussion at http://shufflebrain.com