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Real Groovy
1.
The Turmoil that
Surrounds it Amrita Prasad 4939410 Information Management 191
2.
Real Groovy started
off.....
3.
.....bright and rosy.....
4.
Sale of CD’s
were on the roll..
5.
Turnover was good
and the owners were happy =
6.
However, things have
been a little gloomy in recent times
7.
It’s a tough
battle with advancing technology
8.
How?
9.
More Portable music
devices...
10.
... leading
to increased demand of digital music
11.
A rise in
....... .....in the form of.....
12.
Peer – Peer
file sharing Programs
13.
which is a
much cheaper way of obtaining music
14.
Thus decreasing the
sale of physical music recordings
15.
Then there is
16.
..where bigger firms
like The Warehouse tend to dominate the market
17.
by offering lower
prices hence obtaining a greater market share
18.
Also, the evolution
of online shopping
19.
has led to
greater convenience in obtaining music....
20.
All the above
factors put pressure on Real Groovy’s business operations
21.
What can Real
Groovy do?
22.
1.Keep up with
the advancing technology and introduce a new digital music store
23.
2. Maximise on
its strengths
24.
like providing a
diverse range of products
25.
These may once
again lead to =
26.
27.
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