Ram, Hashcube presentation on leveraging virality aspects in Facebook Platform at "Facebook Developer Garage Bangalore"

1. Virality in Facebook

2. Ram, HashCube

3. SudokuSolver Most popularSudoku Game on Facebook & myspace Among the few Apps that reward users with real prizes CashCube Newly released App Among the few Apps that reward users with real prizes

4. Viralityand it’s importance 0 to a few MM in a week

5. How does it work?

6. Engaging Universal Sudoku, celebrities Real prizes from AppPrizes Game Mechanics Social Challenge with friends Badges The Idea

7. Viral Avenues Requests/Invites Counters Dashboard news Profile Tab (removed in Nov ‘10) Like Feeds

8. Leveraging them Optimizing, Interesting, A/B Tests and Analytics

9. Where do users come from ?

10. Test & optimize

11. Metrics for virality for every new user how many users should they get more > 1.4 users leads to exponentional growth

12. In depth Track… No. Invites sent No. Notifications sent % clicked % shared

13. Questions? Thank you! www.hashcube.com