2. LEARNING OUTCOME
Define social responsibility and ethics
List at least six main arguments for at least four
main arguments againts businesses being socially
responsible.
Explain the importance of demonstrating social
responsibility in today business world
2
3. Learning Objectives ( continued)
•Describes the concern people have about
business ethics
•Explain the relationship between social
responsibility and managerial ethics
•Identify the seven factors that influence ethical
behaviour
•Describe ways an organization can improve ethical
behaviour
3
4. Society’s Expectation from
Organizations and Manager
Managers regularly make decisions about issues
with a social dimension
In competitive environment, organizations
cannot afford to be seen as socially irresponsible
4
5. Arguments Supporting Businesses
Being Socially Responsible
Public expectations
Long-run profits
Ethical obligation
Public image
Better environment
Balance of responsibility and power
Shareholder interests
Possession of resources
Superiority of prevention over cures
5
6. Arguments Againts Businesses Being
Socially Responsible
Violation of profit maximization
Dilution of purpose
Costs
Too much power
Lack of skills
Lack of accountability
Lack of broad public support
6
8. Relationship Between Social
Responsibility and Economic
Performance
Research studies show positive relationship
General public perception that companies who behave in
a socially responsible way have better business
performance
8
16. Determinants Of Issue Intensity (Exhibit 2.3)
How much agreement is there
How many people will that this action is wrong?
be harmed?ed? How likely is it that this
action will cause harm?
Consensus of
Greatness Wrong Probability of
of Harm Harm
Issue Intensity
Concentration Immediacy of
of Effect Proximity
Consequences
to Victims
How concentrated is the effect
of the action on the victims? Will harm be felt
How close are the potential
immediately?
victims?
Source : Management, Seventh Canadian Edition, by Stephen P. Robbins, Mary Coulter, and Robbin
Stuart-Kotze, page 113. Copyright 2003. Reprinted by permission of Pearson Education Canada Inc.
Robbins et al., Fundamentals of Management, 4th Canadian Edition 2005 Pearson
Education Canada, Inc.
17. Businesses Improving Ethical
Behaviour
• Strong emphasis on corporate governance
• Companies refocusing efforts on business
ethics
• New legislation to hold boards of directors
more accountable
Robbins et al., Fundamentals of Management, 4th Canadian Edition 2005 Pearson
Education Canada, Inc.
17
18. Managers Improving Ethical
Behaviour
• Hire individuals with high ethical standards
• Establish codes of ethics and decision rules
• Lead by example
(continued)
Robbins et al., Fundamentals of Management, 4th Canadian Edition 2005 Pearson
Education Canada, Inc.
18
19. Managers Improving Ethical
Behaviour (continued)
• Delineate job goals and performance review
mechanisms
• Provide ethics training
• Conduct social audits
• Provide support to individuals facing ethical
dilemmas
Robbins et al., Fundamentals of Management, 4th Canadian Edition 2005 Pearson
Education Canada, Inc. 19
20. Code of Ethics
• Formal statement of an organization’s primary
values and ethical rules it expects employees to
follow
• Usually written
• Must state in detail acceptable behaviours and
actions
Robbins et al., Fundamentals of Management, 4th Canadian Edition 2005 Pearson
Education Canada, Inc. 20
21. Management Responsibility
Relating to Codes of Ethics
• If possible, develop codes with active
involvement of everyone in the organization
• All levels of management must support and
continually reaffirm the importance
• Consistently discipline those who break the code
• Set an example by behaviour and action
Robbins et al., Fundamentals of Management, 4th Canadian Edition 2005 Pearson
Education Canada, Inc. 21
22. Concluding Remarks
• More and more organizations are appearing in
newspaper headlines about ethical conduct
• Survey of employees shows workplace
pressures are leading to more people
considering acting unethically
• Concerns about social responsibility are
growing
Robbins et al., Fundamentals of Management, 4th Canadian Edition 2005 Pearson
Education Canada, Inc. 22