9. New Product Development Process Idea Screening Concept Development and Testing Marketing Strategy Business Analysis Product Development Test Marketing Commercialization Idea Generation
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13. New Product Development Process BUSINESS ANALYSIS Review Product Sales, Costs, and Profits Projections to See if They Meet Company Objectives If Yes, Move to Product Development If No, Eliminate Product Concept Source: Prentice Hall
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16. New Product Development Process TEST MARKETING Standard Test Market Full marketing campaign in a small number of representative cities. Simulated Test Market Test in a simulated shopping environment to a sample of consumers Controlled Test Market A few stores that have agreed to carry new products for a fee Source: Prentice Hall
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