Overview of the disconnect that exists in concluding business in emerging markets and a solution to help bridge the gap.

2. Emerging Markets
Business Opportunities Disconnect
and What to Do About It.

3. Emerging Markets: Business Opportunities Disconnect and What to Do About It.
The Disconnect
As international business grows globally, there are many more
entrants and more countries competing to attract foreign investors,
partners and suppliers seeking to enter new markets.
These emerging countries often spend millions of dollars and
countless hours, let alone incur enormous opportunity costs because
they lack proven and efficient processes to identify and secure
qualified suppliers and partners.
Because of the size and nature of these projects, small and middle
market companies are the most suitable for these projects. Yet, many
small and middle market participants are ill equipped to pursue
international opportunities and lack the means and know-how to
secure and identify suitable international partners.
They also lack cross-cultural understanding and communication
skills and are often unaware of various risks such as government
expropriation, theft of intellectual property, non-payment, physical or
reputational harm and ways to mitigate them.

4. Emerging Markets: Business Opportunities Disconnect and What to Do About It.
A Fraction of 20%
►Roughly 80 percent of potential Emerging Markets opportunities
are a pure waste of time. We call them the “soap bubble 80”
► Of the remaining 20 percent that are potentially solid and very
lucrative deals, only a small percentage actually get
consummated.
►Given, that this small percentage amounts to hundreds of
billions of dollars, only underscores the fact that billions more are
left on the table undone. After looking at countless business
opportunities, it has become increasingly clear that a substantial
portion of the unrealized opportunities results from several
repeating and recognizable factors:

5. Emerging Markets: Business Opportunities Disconnect and What to Do About It.
Causes
After looking at countless business opportunities in emerging
market countries, it has become increasingly clear that a
substantial portion of the unrealized opportunities results from
several repeating and recognizable factors:
►Lack of cross-cultural communications and relationship skills
among counterparties involved in transaction
►Lack of ADVANCED international business experience
►Lack of a mechanism to properly package, evaluate and
structure opportunities, both by their sponsors and by potential
participants
►Lack of an effective platform to develop in depth relationships
with QUALIFIED counterparties in multiple markets

6. Emerging Markets: Business Opportunities Disconnect and What to Do About It.
Premise
If someone could filter and trap the “soap bubble” 80
percent and yet at the same time cost-effectively
unlock even a small portion of the unrealized
opportunities, it could create billions of dollars of
additional economic value for those involved.

7. Emerging Markets: Business Opportunities Disconnect and What to Do About It.
Solution
►Identify the most attractive emerging market nations and,
through their investment agencies and other sources, solicit their
best investment, procurement, supply, service, and franchise
opportunities.
►Identify and pre-screen U.S. companies already involved in
international business, or those seeking to enter the international
business arena, as well as professionals who serve them.
►Create on online and off-line platform, which enables these
participants to learn, obtain reliable information tools, meet,
screen, build relationships and commence projects.
► Invite the prospective participants to become members of such
a platform at a target monthly investment of $550-750 with a
minimum 2-year commitment.

8. Emerging Markets: Business Opportunities Disconnect and What to Do About It.
Solution
At Fluent In Foreign Business we developed just such a platform. It was
created with a singular purpose - to help franchisors, exporters and direct
investors overcome international cultural divide and successfully develop
or expand their operations abroad. We use it to create the Road Abroad
Toolbox℠ to help its clients grow and manage their international business.
It stands on 4 pillars:
►Educate- Through Fluent In Foreign Academy we offer proprietary on-
line/off-line training in overcoming cross cultural differences, identifying and
managing risks, financing international projects, trade and expansion, FCPA
compliance, international IP commercialization and many others
►Inform– Proprietary publications and tools such as: Fi180 Global Business
Atlas, individual country profiles and Fi3™country attractiveness indices,
industry segment reports and latest government warnings
►Connect – multiple networking events on various topics with the ultimate
goal of holding 2014 Global Business Conference at Sea℠
►Advise– top notch professionals (top law firms, financiers, cross cultural
advisors) to guide and advise companies in their expansion either through
private engagements or via on-line Q&As, forums, and webinars

9. Emerging Markets: Business Opportunities Disconnect and What to Do About It.
Emerging Markets Business: The Keys
To America™ - Our First Challenge:
The premise of this initiative is to facilitate and close at least $5
Billion of tangible international opportunities over a 24-month
period. These opportunities will consist of pre-qualified and
viable project mandates, distribution contracts, direct
investments, export transactions, franchise agreements and
advisory services.
The Advisors, along with the professional staff will work with
participants to help them improve their offerings, better
understand requirements of their counter-parties and provide
opportunities for quality networking and relationship building.
By offering participants spot in this unique initiative we take
the burden of doing a preliminary screening and pre-
qualifications work, thus only exposing participants to viable
pre-qualified opportunities.

10. Emerging Markets: Business Opportunities Disconnect and What to Do About It.
The Keys To America - Our First
Challenge:
Fluent in Foreign is working to identify and invite several
hundred state approved companies with annual revenues in
the range of $5 – 500 million, trusted project developers and
government officials from over forty countries in the following
industry sectors:
˃ Healthcare
˃ Alternative Energy
˃ ICT and Telecom
˃ Travel & Tourism
˃ Construction
˃ Agriculture
˃ Education
˃ Franchising

11. Emerging Markets: Business Opportunities Disconnect and What to Do About It.
Culmination
The initiative will culminate in a
spectacular marquee event in
May of 2014 –Unlocking
American Business
Markets Conference at Sea. This
is a unique international
business forum where the above-
mentioned pre-
qualifiedChallenge participants
will meet to network, develop
relationships and of course make
money by getting their deals
done. This event will take place
over a 5-day Atlantic Voyage
aboard USSKeys To America, a
fully chartered 2,750-passenger
luxury ship

12. Emerging Markets: Business Opportunities Disconnect and What to Do About It.
What are we looking for
Likeminded international professionals who understand the
Emerging Markets Disconnect problem and are interested in
getting involved either as:
►Marketing partners
►Advisors
►Contributors for our weekly publications
►Academy instructors and presenters along covered topics
►Content providers
►Global Conference at Sea Participants and sponsors

13. for more information subscribe to:
http://keystoamerica.wordpress.com/
http://fluentinforeign.wordpress.com/

14. Emerging Markets: Business Opportunities Disconnect and What to Do About It.
Thank You
Alexander M. Gordin
Managing Director, Fluent In Foreign, LLC
Tel: +1 (212) 490-4323
Fax: +1 (212) 490-4324
Email: agordin@fluentinforeign.com
www.fluentinforeign.com
Follow us on twitter: @fluentinforeign