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Earned vs. Spurned: The Market Correction in Brand Communications
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Antony Mayfield
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Slides from my talk at Digital Marketing in London on April 25th.
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Social Selling University is not like social media courses which are typically designed for marketing departments. Social selling is a series of content that is being developed around how social media can be used to identify new opportunities and engage customers/prospects in social networks they spend the most time in. LinkedIn, Twitter, blogs and other social networks are filled with people asking for advice on products and looking to engage with friends, peers and experts to make intelligent buying decisions. This is where the opportunities are being created and sales people need to be part of those conversations.
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Your career on digital - essential skills from LinkedIn to Digital Leadership
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Earned vs. Spurned: The Market Correction in Brand Communications
1.
Earned vs. Spurned The Market
Correction in Brand Communications Digital Marketing Antony Mayfield 25 April 2012 @amayfield | @brilliantnoise
2.
Challenge conventions
3.
We live in
an age of reason.
4.
Challenge that.
5.
In what year did
seeing a doctor improve your chances of living?
6.
1905.
7.
You might as well
have visited a witch doctor
8.
9.
Experts fumble in the darkness
10.
Economists Regulators Commentators Analysts
11.
What about marketing?
12.
A funnel thing happened...
13.
A distorting model.
14.
Twisting spending & thinking
15.
Spurned media
16.
The dark matter
of metrics
17.
The correction starts at
20%
18.
Marketing by management consultant
19.
How to challenge conventions
20.
Customer experience models
21.
Social Business Boldness
22.
Integrate Earned Media
23.
Now is a good moment
to challenge convention
24.
Ta-dah! Further Reading and
notes at: @amayfield brilliantnoise.com
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