Mobile Shopping Fall (October 22-24, 2012 in Austin, TX) is the leading US event where e-commerce and marketing professionals meet to discuss best tactics for maximizing engagement and driving consumers to point-of-sale via their mobile devices. Learn detailed strategies from industry-leaders in retail, auto, food and beverage, travel, consumer electronics, and MORE.

1. Retailers & Brands:
Reserve your seat
by July 31, 2012 &
get $300 off!
See p.12 for pricing.
October 22-24, 2012 • Omni Austin Southpark, Austin, TX
www.MobileShoppingFall.com
“Mobile Shopping is the must attend event for marketers
looking to refine their mobile strategies. It is a collaborative
environment for brands, service providers, and agencies to
share their first hand experiences. ”
- Andrew Haynes, Director, eCommerce Marketing Strategy, Marriott International
The Only Event Focused Entirely On Driving Your Customer
To The Point Of Sale Through The Mobile Channel
Interact With And Learn From 30+ Cross Industry FOLLOW US!
Mobile Leaders Including:
Mobile Shopping Conference –
An eTail Product
@M0bileSh0pping
#mobileshopping
Sephora JetBlue Urban Spoon Walgreens
Sponsored by:
Wal-Mart United Airlines HSN Office Max
AMC Theatres HauteLook American Eagle Southwest
Outfitters Airlines
From the producers of Organized by
Dell PeaPod Woodcraft Restaurant.com
Online: www.Mobileshoppingfall.com • Call: 646-200-7530
Register Now! OR 888-482-6012 • Email: mobileshopping@wbresearch.com

2. Who Should Attend:
This conference is designed for Retail, CPG, Food &
Beverage, Travel & Hospitality, and Entertainment
organizations who need to answer the ROI question, before
and after resources are dedicated to mobile. Attendees will
be part of the emerging group of professionals with
marketing, e-commerce, multichannel, product development
and technology backgrounds that are spearheading their
October 22-24, 2012 • Omni Austin Southpark, Austin, TX organization’s mobile efforts.
www.MobileShoppingFall.com CMOs, CTOs, CIOs, SVPs, VPs and Directors of
• Mobile Commerce • Customer Experience
• Mobile Marketing and • Web Design & Development
Advertising • Customer Loyalty
• Mobile Strategy • CRM
• Emerging Technologies • Information Technology
• Web/ Online Marketing • Mobile Payments
• Digital Media • E-Commerce
• Consumer Products • Marketing
Do YOU want to emerge as a mobile commerce leader in this tough and competitive market?
Don’t play catch-up in mobile web advancement and in upgrading to an effective mobile channel strategy - simply attend Mobile
Shopping Fall.
Here's Why Choosing Mobile Shopping Fall 2012 Gives You The Best Value For Your Money:
• Advance Your mCommerce Strategy • Optimize Your Tablet Offerings
Prepare to assess and revamp your current mobile strategy Discover the uniqueness of the tablet platform and prepare to
through analytics, data and testing enhance your tablet strategy
• Reach Your Multi-Device Customer • Integrate Bleeding Edge Tactics
Examine how to provide an engaging experience that is Soar above the competition by implementing smart mobile
consistent across all platforms payments, targeted SMS strategies, QR Codes, augmented
reality and more!
• Optimize Mobile Websites and Apps
Learn best practices for mobile website and app development
and advancement
Mobile Shopping Brand Promise
The Mobile Shopping Conference delivers 3 days of interactive learning and networking that specifically targets marketers and
strategists in Mobile Commerce. The content sets the standard for mobile strategy. Mobile Shopping Fall won’t bog you down in all
things eCommerce, but instead focus in on the heart of mobile strategy allowing you to get solutions to your most pressing
challenges. Senior, director and C-level executives who are key decision makers on mobile commerce as well as key players in
mobile solutions gather to network, brainstorm and learn from one another how to deliver ROI through the mobile channel.
The Mobile Shopping Fall Team Would Like To Extend A Special Thank You To Our 2012
Advisory Board:
Brandon McGee Andrew Haynes Kirit Sarvaiya
Director, Global Mobile Director, eCommerce Marketing Strategy Head, Enterprise Product
Dell Marriott International Management, Multichannel
Marketing Systems
Jeffrey Ulrich Jim McDonnell Guitar Center
Sr. Manager Emerging Senior Manager of Digital Media &
Technology Emerging Channels Kerstin M. Reinhart
United Airlines Papa John’s Mobile & Social Media Manager
DSW – Designer Shoe Warehouse
Jay Greenberg Sharon Knitter
Director, eCommerce Marketing Senior Director of Mobile
Bed, Bath & Beyond Cars.com
2 Register Now! Online: www.Mobileshoppingfall.com • Call: 646-200-7530 OR 888-482-6012 • Email: mobileshopping@wbresearch.com

3. Introducing the
2012 Mobile Shopping Fall Speaking Faculty
Apparel Retail Sports / Fitness /
Eric Schmitt Jaimee Scott Entertainment
Director of Marketing Mobile Manager
Brent Cooke
American Eagle Outfitters, Inc. Belk
VP – Guest Marketing
Kevin Diamond Emery Skolfield AMC Theaters
Chief Technology Officer Head of E-Commerce
Grace Mase
HauteLook The Body Shop
VP of eCommerce
Edward Deutscher Beach Body
VP of Technology
Automotive Home Shopping Network
Franco Ruggeri
Director of CNET Mobile
Sharon Knitter Steve Braun CBS Interactive
Senior Director of Mobile Vice President Of E-Commerce
Cars.com Nick Schenck
Office Max
Director of Integrated Media
Stephen Gandee Marcy Zelmar Houston Texans
VP, Mobile & Emerging Technologies VP eCommerce
Edmunds.com Sephora
Chris Reighley
Industry Experts
Consumer Electronics Director of eCommerce Lelah Manz
Totes-ISOTONER Chief Strategist, eCommerce
Brandon McGee Akamai
Head of Global Mobile Wendy Bergh
Dell Senior Director, Executive Representative
Mobile & Digital Strategy Barclays
Courtney Keating Wal-Mart
Vice President, New Products Chip Fishburne
GE Tim McCauley VP of Mobile Commerce
Director, Mobile Commerce Firethorn
Walgreens
Eric Feinberg
Food/Beverage Nancy Miller Senior Director of Mobile,
Vice President of Internet Sales Media & Entertainment,
Brandon Finch & Development Foresee
Director of eBusiness Woodcraft
Jelly Belly Candy Co. Peter Sheldon
Senior Analyst
Tim Dorgan Forrester Research
VP, Managing Director – Travel & Hospitality
Interactive Alex Muller
Peapod Michael Goldrich
CEO & Founder
Director of eCommerce, eMeetings,
GPShopper
Chris Krohn eCollaboration & Call Center
President & CMO Dolce Hotels & Resorts Sourabh Niyogi
Restaurant.com CEO
Jonathan Stephen
MdotM
Conrad Saam Head of Mobile
Director of Marketing JetBlue Mickey Alam Khan
Urban Spoon Editor-In-Chief
Will Pinnell
Mobile Commerce Daily
Director Mobile Strategy
Sabre Holdings (Travelocity) Kent Griffin
The Mobile Shopping Team Would Sr. Product Manager
Like To Thank Our Outstanding Kendall Ramirez
PayPal
Speaker Faculty! Director of Customer Experience &
If you are from one of our esteemed Marketing Marci Troutman
speakers’ companies, we would like to Southwest Airlines CEO
extend to you a 25% discount* off the Siteminis
conference price to attend Mobile Shopping Jeffrey Ulrich
Fall 2012! Please mention booking code Senior Manager, Emerging Technology
19025.003XZ525 when registering. United Airlines
*Discount applies to retailers and brands only.
3 Sponsored By:

4. Agenda At A Glance
DAY ONE Monday, October 22, 2012 • Assessing And Redefining Your Mobile Roadmap
8:00 Networking Breakfast And Conference Registration 1:00 Networking Lunch For All Attendees
8:45 Chairperson’s Opening Remarks 2:00 Keynote: Fleeting Vs. Facts: Determining Which Mobile
Marci Troutman, CEO, Siteminis Elements Will Have Long-Term Impact
Eric Feinberg, Senior Director of Mobile, Media & Entertainment,
9:00 Opening Scene Setter: The State Of Mobility And Foresee
Assessing The Future Of Mobile
Will Pinnell, Director of Mobile Strategy, Sabre Holdings, Parent 2:40 Quick Fire Hour: Mobile Platform Strategy And Analytics
Company of Travelocity
3:40 Afternoon Refreshment Break And Networking
9:35 Keynote Presentation: Mobile And The Omni-Channel Opportunity In The Mobile Marketplace
Shopper: Leveraging The Digital Wallet To Enable A
Smart And Customized Payment Experience 4:10 Keynote: Meeting Customer Demand For Mobile Site And
Kent Griffin, Sr. Product Manager, PayPal Mobile Application Performance
Lelah Manz, Chief Strategist, eCommerce, Akamai
10:15 Morning Refreshment Break And Networking
Opportunity 4:50 Panel: Doing The Device Juggle: How To Support Multiple
Devices In A Fast And Cost Effective Manner
10:45 Panel: Make Room For Mobile! Moving Mobile Projects Brandon McGee, Head of Global Mobile, Dell
From Afterthought To The Forefront Chris Reighley, Director of eCommerce, Totes-ISOTONER
Michael Goldrich, Director of eCommerce, eMeetings, Jeffrey Ulrich, Senior Manager, Emerging Technology, United
eCollaboration & Call Center, Dolce Hotels & Resorts Airlines
Brandon Finch, Director of eBusiness, Jelly Belly Candy Co.
Alex Mueller, CEO, GPShopper 5:35 Closing Panel: Getting The Green Light: How To Gain Buy-
In From The C-Suite For Mobile Advancements
11:30 Interactive Roundtable Discussions Wendy Bergh, Senior Director, Mobile & Digital Strategy, Wal-
*Each table will rotate 4 times with 20 minute discussion time and Mart
10 minutes for recap at the end Marcy Zelmar, VP of eCommerce, Sephora
Chris Krohn, President & CMO, Restaurant.com
Table 1: Native App Development Vs. HTML 5 Optimization
Moderator: Franco Ruggeri, Director of CNET Mobile, CBS 6:20 Recap Of Day One
Interactive Marci Troutman, CEO, Siteminis
Table 2: Setting The Mobile Standard For Best Practices In 6:30 Networking Cocktail Reception For All Attendees In The
Mobile Web And App Development Mobile Marketplace
Table 3: Setting The Standard For Mobile Attribution Modeling
Table 4: Enter The Gaming Era: Introducing Gaming To Your
Mobile Strategy
DAY TWO Tuesday, October 23, 2012 • Maximizing Your Mobile Strategy
8:00 Networking Breakfast And Conference Registration In The 10:15 Morning Refreshment Break And Networking
Mobile Marketplace Opportunity In The Mobile Marketplace
8:45 Chairperson’s Opening Remarks 10:45 Quick Fire Hour: Mobile Transactions And Security
Executive Representative, Barclaycard US
11:45 Panel: Customer Behavior And Your Mobile Strategy –
9:00 Keynote: So You’ve Got An App – Now What? Uncovering Assessing How One Drives The Other
The Secrets Behind A Successful App Strategy Mickey Alam Khan, Editor-In-Chief, Mobile Commerce Daily
Jonathan Stephen, Head of Mobile, JetBlue Steve Braun, Vice President Of E-Commerce, Office Max
Kendall Ramirez, Director of Customer Experience & Marketing,
9:35 Keynote: The Conversion Excursion: Incorporating Smart Southwest Airlines
Mobile Payments Solutions Into Your Strategy That Drive
Purchases On The Mobile Device 12:30 Networking Lunch For All Attendees
Chip Fishburne, VP Mobile Commerce, Firethorn
1:30 BREAKOUT DISCUSSIONS: Choose Any Session Between
Track A or B continued next page
4 Register Now! Online: www.Mobileshoppingfall.com • Call: 646-200-7530 OR 888-482-6012 • Email: mobileshopping@wbresearch.com

5. Agenda At A Glance continued
BREAKOUT DISCUSSIONS: Choose Any Session Between Track A or B
TRACK A: Optimizing The Tablet Platform TRACK B: Customer Engagement Through Social Media
1:30 Chairperson’s Remarks Chairperson’s Remarks
1:45 Panel: Developing The Tablet’s Identity: How To Differentiate Panel: Social Media Engagement & Customer Loyalty
Your Tablet Experience From Your Mobile Experience Courtney Keating, Vice President, New Products GE Capital, Retail
Chris Reighley, Director of eCommerce, Totes-ISOTONER Finance
Stephen Gandee, VP of Mobile & Emerging Technologies, Edmunds.com Jaimee Scott, Head of Mobile, Belk
2:30 Case Study: Optimizing Your Tablet Experience To Provide A Case Study: The Social, Local, Mobile Movement: What Is It
True Value Add For Your Customer & Where Does It Fit Into Your Mobile Strategy?
Edward Deutscher, VP of Technology, Home Shopping Network Conrad Saam, Director of Marketing, Urban Spoon
3:05 Case Study: Understanding The Tablet Shopper Through Case Study: Get Engaged, Get Noticed! Delivering Value
Research, Analytics And Testing Added Content Through Social Engagement
Sharon Knitter, Director of Mobile, Cars.com Grace Mase, VP of eCommerce, Beach Body
Peter Sheldon, Senior Analyst, Forrester Research
3:40 Afternoon Refreshment Break And Networking Table 3: The Mobile Wallet – How Will It Change The
Opportunity In The Mobile Marketplace Shopping Experience For Consumers And Businesses?
4:10 Interactive Roundtable Discussions Table 4: Leveraging Shopping Apps To Combat The “Show
*Each table will rotate 4 times with 20 minute discussion time and Rooming Effect”
10 minutes for recap at the end
5:40 Recap Of Day Two
Table 1: Incorporating Mobile Solutions In Store To Provide A
Seamless Shopping Experience 5:50 Cocktail Reception For All Attendees In The Mobile
Peter Sheldon, Senior Analyst, Forrester Research Marketplace
Table 2: Incorporating Augmented Reality To Enhance The
Shopping Experience
Brent Cooke, VP – Guest Marketing, AMC Theaters
DAY THREE Wednesday, October 24, 2012
Harnessing Advanced Tactics To Stand Out Amongst Your Competition
8:00 Networking Breakfast And Conference Registration In 12:25 Networking Lunch For All Attendees
The Mobile Marketplace
1:25 Panel: Surveying The Mobile Advertising Landscape:
8:45 Chairperson’s Remarks What Does The Space Currently Look Like?
Steve Braun, Vice President Of E-Commerce, Office Max
9:00 Case Study: In-House Mobile Solution Development Vs. Emery Skolfield, Head of E-Commerce, The Body Shop
Outsourced Solutions: Determining When And If You
Should Make The Move 2:10 Case Study: Devices Have Changed, How About Your
Kevin Diamond, Chief Technology Officer, HauteLook Mobile Sites? Revamping Your Mobile Websites For A
New Generation Of Mobile Devices
9:35 Panel: The Savvy Shopper: How Is In-Store Product Nancy Miller, Vice President of Internet Sales & Development,
Scanning Enhancing The Shopping Experience? Woodcraft
Eric Schmitt, Director of Marketing, American Eagle Outfitters
Tim McCauley, Director, Mobile Commerce, Walgreens 2:45 Closing Case Study: Creating A Seamless Customer
Experience That Reaches Your Multi-Device Shopper
10:20 Morning Refreshment Break And Networking Tim Dorgan, VP, Managing Director – Interactive, Peapod
Opportunity In The Mobile Marketplace
3:20 Closing Remarks – Conference Recap
10:50 Quick Fire Hour: Advanced Tactics
3:30 Close Of Mobile Shopping Fall 2012
11:50 Case Study: Crafting A Mobile Messaging Campaign That
Draws Customers Closer To Your Brand
Nick Schenck, Director of Integrated Media, Houston Texans
5 Sponsored By:

6. DAY ONE Monday, October 22, 2012
Assessing And Redefining
Your Mobile Roadmap
Mobile is no longer questionable as a necessary channel to reach your customer. However, many brands are still questioning the stability, effectiveness and
reach of their current mobile strategy. Our industry leaders will tackle the most critical roadmap development challenges including: gaining C-Suite buy-in
for further mobile initiatives, analyzing the facts about what elements are key for your mobile strategy, gathering insightful analytics and breaking down the
best practices of web and app development. The road to a successful mobile program is not paved in gold, so these stand-out players will show you how to
achieve the unique mobile fingerprint you’ve been working for.
8:00 Networking Breakfast And Conference Registration Moderator:
Franco Ruggeri
8:45 Chairperson’s Opening Remarks Director of CNET Mobile
CBS Interactive
Marci Troutman
CEO
Table 2: Setting The Mobile Standard For Best Practices In Mobile
Siteminis
Web And App Development
9:00 Opening Scene Setter: The State Of Mobility – Assessing Table 3: Setting the Standard For Mobile Attribution Modeling
The Future Of Mobile
According to Gartner, by 2014, over 3 billion of the world's adult Table 4: Enter The Gaming Era: Introducing Gaming To Your Mobile
population will be able to transact electronically via mobile or Internet Strategy
technology, with a 90% mobile penetration rate globally. These continued
advancements in mobile payments, commerce and banking will make it 1:00 Networking Lunch For All Attendees
easier to electronically transact via mobile devices. Physical passports,
wallets, and credit cards will give way to virtual currency and bio-metric 2:00 Keynote: Fleeting Vs. Facts: Determining Which Mobile
identification. From location-based contextually-aware services to complex Elements Will Have Long-Term Impact
policy-based e-commerce, content isn’t simply merging into new If you’re not measuring the mobile customer experience then you’re just
platforms, but evolving to be more relevant, timely, and personal. Here’s operating in the dark. With the mobile channel rapidly expanding, it’s vital
your opportunity to learn what your company can do to stay competitive to evaluate the consumer experience from the customer’s perspective
and relevant as mobile technology continues to evolve. with a precise, reliable, credible, and accurate technology. When
Will Pinnell measured properly, you will clearly see which mobile initiatives will deliver
Director of Mobile Strategy the best ROI for your business and shed light on what impact the mobile
Sabre Holdings, Parent Company of Travelocity experience really has on future use, purchases, purchase intent, loyalty,
and retention. Learn why using just behavioral metrics to measure
9:35 Keynote Presentation: Mobile And The Omni-Channel customer satisfaction doesn’t work in the mobile space; how to focus
Shopper: Leveraging The Digital Wallet To Enable A Smart your company’s resources using analytics that scientifically measure
customer satisfaction, quantify its impact and predict customer behavior,
And Customized Payment Experience not just report it; and what works and doesn’t work from the customer’s
Kent Griffin perspective.
Sr. Product Manager
PayPal Mobile Eric Feinberg
Senior Director of Mobile, Media & Entertainment
10:15 Morning Refreshment Break And Networking Opportunity Foresee
10:45 Panel: Make Room For Mobile! Moving Mobile Projects 2:40 Quick Fire Hour: Mobile Platform Strategy And Analytics
From Afterthought To The Forefront These unique sessions are designed to give you practical solutions, stories
Although mobile has proven that it’s a necessary and separate channel and the answers to the questions you care about. 3 solutions, 3 stories.
that must be developed, nurtured and taken care of as such, why is it that Your questions – answered.
mobile projects are often forced to take a back seat to desktop and other You want insight. You want data. You want the numbers. You want the
marketing projects? This panel will address overcoming internal analytics behind delivering easy access to products and services to your
competition to complete mobile projects, developing an agile working mobile customer. Learn through stories of implementation how to build,
environment to develop mobile specific tasks and getting all teams on integrate, and optimize your mobile platform strategy while gaining
board to make mobile a scalable channel. visibility into mobile user success and failure, making the right mobile
investment, and accelerating time to market.
Michael Goldrich Three 15 minute presentations followed by 15 minute quick fire Q&A
Director of eCommerce, eMeetings, eCollaboration Mobile Solution Provider Opportunity: If interested in sponsoring this
& Call Center session, please contact Alexandra Burke, Sponsorship/Exhibition
Dolce Hotels & Resorts Director, at 646-200-7443 or email
Brandon Finch Alexandra.Burke@wbresearch.com
Director of eBusiness
Jelly Belly Candy Co. 3:40 Afternoon Refreshment Break And Networking
Opportunity In The Mobile Marketplace
Alex Mueller
Chief Executive Officer 4:10 Keynote: Meeting Customer Demand For Mobile Site And
GPShopper Application Performance
11:30 Interactive Roundtable Discussions Mobile experiences across devices, operating systems and networks have
grown from a “nice-to-have” communication channel into mission-critical
*Each table will rotate 4 times with 20 minute discussion time and 10 points of interaction and commerce. As the capabilities of mobile devices
minutes for recap at the end have deployed and matured, organizations have struggled to deliver
Table 1: Native App Development Vs. HTML 5 Optimization experiences that perform well enough to meet user expectations. In this
session, Akamai will cover best practices for optimizing mobile
6 Register Now! Online: www.Mobileshoppingfall.com • Call: 646-200-7530 OR 888-482-6012 • Email: mobileshopping@wbresearch.com

7. Day One: Assessing And Redefining Your Mobile Roadmap continued
performance. As well as how content providers meet mobile user 5:35 Closing Panel: Getting The Green Light: How To Gain Buy-In
expectations, the unique challenges presented by delivery over networks, From The C-Suite For Mobile Advancements
what to consider when balancing mobile performance and usability and
So you’ve stepped into the mobile space, awesome! But every mobile
how consumers expect mobile web sites and apps to perform.
marketer and strategist knows that getting into the space is one thing
Lelah Manz while maintaining an up-to-date presence is an entirely separate
Chief Strategist, eCommerce challenge. These industry experts will teach you how to make your case
Akamai for mobile advancements by conveying the impact of mobile on your
overall business, revealing analytics from your initial foray in mobile, and
4:50 Panel: Doing The Device Juggle: How To Support Multiple articulating mobile’s distinct difference from eCommerce and why it must
Devices In A Fast And Cost Effective Manner be developed as a unique channel.
Every brand strives to be as competitive in the mobile landscape as Wendy Bergh
possible; this means reaching customers on multiple devices and ensuring Senior Director, Mobile & Digital Strategy
the experience is consistent and enjoyable across all platforms. This panel Wal-Mart
of experts will focus in on supporting multiple app experiences, leveraging Marcy Zelmar
HTML 5 to unify your brand’s experience and ensuring all mobile tasks are VP of eCommerce
delegated within your organization – all while avoiding exceeding your Sephora
mobile budget.
Chris Krohn
Brandon McGee President & CMO
Head of Global Mobile Restaurant.com
Dell
Chris Reighley 6:20 Recap Of Day One
Director of eCommerce Marci Troutman
Totes-ISOTONER CEO
Jeffrey Ulrich Siteminis
Senior Manager, Emerging Technology
United Airlines 6:30 Networking Cocktail Reception For All Attendees In The
Mobile Marketplace
DAY TWO Tuesday, October 23, 2012
Maximizing Your Mobile
Strategy
So, you’ve launched your mobile campaign. You’ve built an app and/or mobile website. Now what? You’re currently engaging with your customers via
mobile but how are you pushing these efforts to the next level to reach that ultimate end goal – ROI? Our industry leaders are here to show you what
must be done to ensure a satisfactory customer experience that encourages shoppers to the point-of-sale via mobile phone and tablet device.
8:00 Networking Breakfast And Conference Registration In The 10:45 Quick Fire Hour: Mobile Transactions And Security
Mobile Marketplace These unique sessions are designed to give you practical solutions stories
and the answers to the questions you care about. 3 solutions, 3 stories.
8:45 Chairperson’s Opening Remarks Your questions – answered.
With all the chatter surrounding mobile payments, it’s often difficult to
9:00 Keynote: So You’ve Got An App – Now What? Uncovering get a clear view of what’s taking place in this space. These leaders in
The Secrets Behind A Successful App Strategy mobile transactions are sharing stories of innovation and integration
Stepping into the mobile app space can be intimidating yet exciting all at through smart payments solutions and NFC technologies all while
once. Your app is developed, deployed and now at the fingertips of your protecting the end-user.
customers 24/7, but what do you do next? In this session JetBlue’s Head Three 15 minute presentations followed by 15 minute quick fire Q&A
of Mobile will guide us along the road of mobile app development, Mobile Solution Provider Opportunity: If interested in sponsoring this
defining initial goals and strategy and incorporating elements that keep session, please contact Alexandra Burke, Sponsorship/Exhibition
your brand’s customers fully engaged with your brand through an app Director, at 646-200-7443 or email
offering that delivers exactly what they crave. Alexandra.Burke@wbresearch.com
Jonathan Stephen 11:45 Panel: Customer Behavior And Your Mobile Strategy –
Head of Mobile Assessing How One Drives The Other
JetBlue
Too often mobile offerings are built solely with the company’s overarching
goals in mind, completely over looking the number one driving factor –
9:35 Keynote: The Conversion Excursion: Incorporating Smart
the customer. The customer’s expectations and experience should be front
Mobile Payments Solutions Into Your Strategy That Drive of mind when developing a mobile strategy and that is why these
Purchases On The Mobile Device panelists will discuss analyzing the way customers engage with your
Chip Fishburne brand, their mobile devices and determining how to deliver the best
VP Mobile Commerce experience suitable for your customer.
Firethorn Mickey Alam Khan Steve Braun
Editor-In-Chief Vice President Of E-Commerce
10:15 Morning Refreshment Break And Networking Opportunity Mobile Commerce Daily Office Max
In The Mobile Marketplace
7 Sponsored By:

8. Day Two: Maximizing Your Mobile Strategy continued
12:30 Networking Lunch For All Attendees
BREAKOUT DISCUSSIONS: Choose Any Session Between Track A or B
TRACK A: Optimizing The Tablet Platform TRACK B: Customer Engagement Through Social Media
The Tablet: Some like to think of it as an oversized phone. Others view it as a Leading brands interact with customers through a variety of channels, not
miniature lap-top. The truth is – it’s neither. The tablet device is a unique least of all Social Media. Social Media has evolved to mean more than simply
platform that presents a separate set of challenges and opportunities all its posting a branded Facebook page and sending out a few promotional tweets.
own. This track gathers experts who will break down the necessary Customers who engage with brands via the Social channel want content, they
components of a tablet specific offering. From site optimization to app want a two-way engagement that shows you’re attentive to their wants and
development – it’s time to harness the power of these popular devices and needs. So how does one marry Social Media and mobile to leverage customer
give your tablet specific shoppers exactly what they’re craving. loyalty, how about one-on-one engagement? Oh, and what in the world is a
SoLoMo? Our Social Media experts are here to help.
1:30 Chairperson’s Remarks Chairperson’s Remarks
1:45 Panel: Developing The Tablet’s Identity: How To Differentiate Panel: Social Media Engagement And Customer Loyalty
Your Tablet Experience From Your Mobile Experience Social media channels take down the barrier between the brand and the
Has your brand been subscribing to the notion that one should “do unto customer so that one is almost immediately accessible to the other. So how
tablet and you would do unto mobile”? Looks like it’s time for a tablet are brands taking that access further and turning it into a unique customer
overhaul! These panelists will discuss utilizing the full functionality of the tablet loyalty channel? Our panelists will discuss the power of check-ins, social
platform, overcoming UX/UI design fragmentation and incorporating features rewards, and providing on-the-go immediate access through the social
like responsive design in order to gain optimal usage of this unique screen. channel.
Chris Reighley Courtney Keating
Director of eCommerce Vice President, New Products
Totes-ISOTONER GE Capital, Retail Finance
Stephen Gandee Jaimee Scott
VP of Mobile & Emerging Technologies Mobile Manager
Edmunds.com Belk
2:30 Case Study: Optimizing Your Tablet Experience To Provide A Case Study: The Social, Local, Mobile Movement: What Is It &
True Value Add For Your Customer Where Does It Fit Into Your Mobile Strategy?
To be in the tablet space means to do something unique, give your customer Have you caught wind of the SoLoMo buzz? Urban Spoon is here to teach
something mobile yet nearly tangible that you can’t achieve through other you exactly what it means to be in social, local and mobile. Get ready to
channels. Learn how HSN has differentiated their tablet app offering to optimize your digital storefront for local SEO, leverage check-ins and online
enhance the shopping experience via live streaming and video on demand. customer reviews to drive foot-traffic and make use of local search results,
HSN has integrated features such as live chat and check-in capabilities to social streams and app usage data to drive highly targeted messaging to the
engage customers in social shopping activities. Their tablet app "Watch" right consumers.
experience also provides an enhanced way for their customers to engage with
Conrad Saam
the live show and discover additional programming and content.
Director of Marketing
Edward Deutscher Urban Spoon
VP of Technology
Home Shopping Network
3:05 Case Study: Understanding The Tablet Shopper Through Case Study: Get Engaged, Get Noticed! Delivering Value
Research, Analytics And Testing Added Content Through Social Engagement
There’s no doubt that shopping through the tablet device is on the rise. Many Beach Body has proven to be a stand out leader in leveraging Facebook,
brands are seeing more traffic via the tablet channel than the desktop, two Google+, Twitter, Pinterest, Instagram (and countless others!) as unique
years ago who could have imagined that? So what must you offer your tablet engagement tools. Learn how their team is integrating mobile devices for
shopper to keep them happy? Cars.com and Forrester Research will discuss the contextual and relevant experiences, aligning mobile strategies with desired
data, analytics and testing behind delivering a truly optimized tablet offering. customer touch points and treating social media outlets as a unique space
unlike traditional marketing channels.
Sharon Knitter
Director of Mobile Grace Mase
Cars.com VP of eCommerce
Beach Body
Peter Sheldon
Senior Analyst
Forrester Research
3:40 Afternoon Refreshment Break And Networking Opportunity In The Mobile Marketplace
4:10 Interactive Roundtable Discussions Brent Cooke
VP – Guest Marketing
*Each table will rotate 4 times with 20 minute discussion time and 10
AMC Theaters
minutes for recap at the end
Table 1: Incorporating Mobile Solutions In Store To Provide A Table 3: The Mobile Wallet – How Will It Change The Shopping
Seamless Shopping Experience Experience For Consumers And Businesses?
Peter Sheldon Table 4: Leveraging Shopping Apps To Combat the “Show Rooming
Senior Analyst Effect”
Forrester Research
5:40 Recap Of Day Two
Table 2: Incorporating Augmented Reality To Enhance The
Shopping Experience 5:50 Cocktail Reception For All Attendees In The Mobile
Marketplace
8 Register Now! Online: www.Mobileshoppingfall.com • Call: 646-200-7530 OR 888-482-6012 • Email: mobileshopping@wbresearch.com

9. DAY THREE Wednesday, October 24, 2012
Harnessing Advanced Tactics To
Stand Out Amongst Your Competition
The mobile landscape is ever evolving. Even the savviest of mobile developers and marketers can become lost in the “mobile Tower of Babel.” So on Day
Three of Mobile Shopping Fall we will look forward at the must haves for mobile in 2013. We will focus in on the greatest in mobile messaging strategies,
multi-device reach, scanning & shopping, and much more!
8:00 Networking Breakfast And Conference Registration In 11:50 Case Study: Mobile Messaging Campaigns That Draw
The Mobile Marketplace Customers Closer To Your Brand
In this session, Nick Schenck will demonstrate how to increase mobile user
8:45 Chairperson’s Remarks engagement and acquisition through a variety of methods online, as well as
through social, print, broadcast and other media. We’ll explore how the
9:00 Case Study: In-House Mobile Solution Development Houston Texans grew their combined text databases to 20,000+ in 18
Vs. Outsourced Solutions: Determining When And If months, and generated 100k+ downloads of the Texans Mobile app in four
You Should Make The Move months, through a variety of user engagement strategies and tactics. These
include polls, voting, advertising and content.
When it comes to mobile advancements, nothing says “we’ve arrived”
more than the ability to internalize the development of your mobile Nick Schenck
solutions. But how do you know when it’s time to take the leap into Director of Integrated Media
in-house? In this session we will review HauteLook’s assessment of all Houston Texans
the choices in the mobile landscape and the methodology for making
build or buy decisions for a mobile site, a touch web site, apps for 12:25 Networking Lunch For All Attendees
iPhone, iPad and Android, and supporting technologies. The session
will also address strategic lessons and best practices for determining 1:25 Panel: Surveying The Mobile Advertising Landscape: What
whether to build or buy. Diamond will cover key success factors in Does The Space Currently Look Like?
member accessibility and engagement within mobile. Let’s take a step into a relatively uncharted territory. Mobile advertising has
Kevin Diamond been whispered about, experimented with and now it’s time to implement in
Chief Technology Officer a way that makes sense for your specific brand. From optimizing for mobile
HauteLook search to testing out a mobile banner display – it’s all about driving down
challenges, setting practical goals and aligning them with your overarching
mobile strategy and advertising strategy. These panelists will discuss taking
9:35 Panel: The Savvy Shopper: How In-Store Scanning Apps the plunge into mobile advertising.
Are Effecting Brick And Mortar Business Models
Steve Braun
In-store mobile scanning and shopping takes on several meanings for Vice President Of E-Commerce
brands depending upon who you are. If you’re a big-box retailer, Office Max
perhaps you’re combating “show rooming”. If you’re in the apparel
sector perhaps you’re providing deals to reward your customer. Or Emery Skolfield
perhaps you’re putting the power of product info into the shopper’s Head of E-Commerce
hands to provide a more convenient and enjoyable shopping The Body Shop
experience. No matter your purpose, our experts are here to share how
in-store scanning can advance your brand’s reach and engagement 2:10 Case Study: Devices Have Changed, How About Your
with consumers that will keep them coming back for more. Mobile Sites? Revamping Your Mobile Websites For A New
Eric Schmitt
Generation Of Mobile Devices
Director of Marketing Before the first birthday of Woodcraft’s mobile optimized website, it’s already
American Eagle Outfitters time to rewrite! The initial implementation of the mobile site went better
than expected – with mobile orders and sales growing at over 200%. But
Tim McCauley now that Woodcraft.com is getting a new look with the fashionably new
Director, Mobile Commerce responsive design and guided navigation, we had to make sure the mobile
Walgreens site was just as modern. Nancy Miller will take you through the mobile
rewrite process with a responsive designed website as the base, the choices
10:20 Morning Refreshment Break And Networking made along the way, the analytics used, and the mobile bridges built for
Opportunity In The Mobile Marketplace Woodcraft’s stores.
10:50 Quick Fire Hour: Advanced Tactics Nancy Miller
Vice President of Internet Sales & Development
These unique sessions are designed to give you practical solutions Woodcraft
stories and the answers to the questions you care about. 3 solutions, 3
stories. Your questions – answered. 2:45 Closing Case Study: Creating A Seamless Customer
It’s time to take your brand to the cutting edge of mobile. You’ve been Experience That Reaches Your Multi-Device Shopper
toying with the concept of location based technologies, augmented
reality, and barcode scanning. Brands who’ve adopted early have seen Online grocery shopping is different than other e-commerce. Shoppers buy 50-60
the benefits. Our industry leaders will teach you how to implement unrelated, consumable items that are a mix of staples and indulgences...items
bleeding edge technologies into your strategy to deliver a unique that they think of in a variety of settings at a variety of times. These factors make
brand experience. mobile the perfect compliment to the desktop grocery shopping experience.
Peapod is a 23 year veteran of e-grocery and has continued to innovate in the
Three 15 minute presentations followed by 15 minute quick fire Q&A mobile space. Multiplatform e-grocery shopping has paid off for Peapod in larger
Mobile Solution Provider Opportunity: If interested in sponsoring this basket size, enhanced loyalty and improved margins. Hear how Peapod's mobile
session, please contact Alexandra Burke, Sponsorship/Exhibition apps and virtual stores are re-shaping the e-grocery business.
Director, at 646-200-7443 or email Tim Dorgan
Alexandra.Burke@wbresearch.com VP, Managing Director – Interactive
Peapod
3:20 Closing Remarks – Conference Recap
9 3:30 Close Of Mobile Shopping Fall 2012

10. About Our Sponsors
Akamai® is the leading cloud platform for helping enterprises provide secure, high-performing user experiences on any
device, anywhere. At the core of the Company's solutions is the Akamai Intelligent Platform™ providing extensive reach,
coupled with unmatched reliability, security, visibility and expertise. Akamai removes the complexities of connecting the
increasingly mobile world, supporting 24/7 consumer demand, and enabling enterprises to securely leverage the cloud.
To learn more about how Akamai is accelerating the pace of innovation in a hyperconnected world, please visit
www.akamai.com or blogs.akamai.com, and follow @Akamai on Twitter.
Headquartered in Wilmington, Del., Barclays creates customized, co-branded credit card programs for some of the
country’s most successful travel, entertainment, retail, affinity and financial institutions. Barclays, part of Barclays Retail
Business Banking division, is a leading global payment business that helps consumers, retailers and businesses to make
and accept payments flexibly, and to access short-term credit when needed. The company is one of the pioneers of new
forms of payments, and is at the forefront of developing viable contactless and mobile payment options for today and
cutting edge forms of payment for the future. For more information please visit www.barclaycardus.com.
Firethorn Mobile, Inc., a wholly owned subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), is an important
participant in the mobile commerce ecosystem. With its mobile domain expertise, Firethorn Mobile is creating a new and
innovative way for consumers to make purchases while on the go and without the need to carry cash or plastic. For more
information about Firethorn Mobile, visit www.firethornmobile.com.
Foresee is a pioneer in customer experience analytics, ForeSee continuously measures satisfaction across customer touch
points and delivers critical insights on where to prioritize improvements for maximum impact. Because ForeSee’s superior
technology and proven methodology connect the customer experience to the bottom line, executives and managers are
able to drive future success by confidently optimizing the efforts that will achieve business and brand objectives. The
result is better business for companies and a better experience for consumers. Visit us at www.ForeSee.com for customer
experience solutions and original research.
GPShopper (www.gpshopper.com), a New York City-based company with offices in NYC and Chicago, develops mobile
solutions for major retailers and brands to drive sales, increase in-store engagement, and promote brand loyalty.
GPShopper specializes in the development of mobile websites and applications for retailers. Clients include Express, Best
Buy, bebe, The North Face, F. Schumacher & Co., and others. The company’s solutions deploy a highly interactive and
analytics-based approach to mobile commerce, loyalty, merchandising and marketing. GPShopper’s applications and
mobile web sites have won the awards from the National Retail Foundation (NRF), Direct Marketing Association (DMA),
eTail, AT&T and Intel for excellence in mobile innovation. The company has also been featured in the Wall Street Journal,
New York Times, USA Today, Good Morning America and ABC News for its mobile retail platform.
PayPal is the faster, safer way to pay and get paid. The service allows customers to send money without sharing financial
information and the flexibility to pay using their account balances, bank accounts, credit cards or promotional financing.
PayPal's Mobile Express Checkout enables retailers to easily accept payments on their mobile sites and apps. Consumers
enjoy a fast, easy, and secure checkout via mobile devices with PayPal. Visit www.paypal.com/mobilecheckout for more
information.
Siteminis is the leading customized mobile commerce provider today, delivering a holistic solution to help companies attract
and engage new customers through an innovative revenue stream. Our leadership team has more than 60 years and a rich,
diverse background in ecommerce, technology, software development and the retail industry – both big box and boutique.
Our project management team has unparalleled experience in e- and mCommerce and is well-equipped to provide
professional support tailored to meet your needs. We provide technology and consulting services, which are seamlessly
integrated into your internal resources to develop a solution that supports your online marketing and brand strategy.
INTERESTED IN PRESENTING YOUR SOLUTION TO
THE TOP INFLUENCERS IN MOBILE COMMERCE?
Here are the top 5 reasons Mobile Shopping Fall 2012 is the leading
forum to invest your marketing and business development dollars:
• Full exposure to 150-200 qualified conference attendees comprised of What is WBR Digital?
senior level executives responsible for their company’s mobile strategy
• Extensive networking opportunities, allowing for face to face customer Through the use of online marketing vehicles such as
contact and one on one meetings webinars and content syndication, WBR Digital provides
• Tailor-made sponsorship packages that enable you to position your company year-round access and lead generation opportunities for
to achieve your business objectives solution providers.
• Opportunity to align your solution with the brand-side industry leaders
• High flow of traffic through the solutions zone during breakfast, coffee REACH our audience o f over 15,000 senior
breaks and receptions level decision makers!
Contact David Matthews to learn more. David Matthews,
Opportunities are limited! Call Alexandra Burke at 646-200-7443 Digital Sales Manager – Tel: 646-200-7546,
or email Alexandra.Burke@wbresearch.com for more details on sponsoring David.Matthews@wbresearch.com
Mobile Shopping Fall 2012
10 Register Now! Online: www.Mobileshoppingfall.com • Call: 646-200-7530 OR 888-482-6012 • Email: mobileshopping@wbresearch.com

11. About Our Media Partners
Integrated Solutions For Retailers magazine helps The Response Group is the industry leader in
retail executives make informed decisions about promoting the convergence of direct response
technology and operations solutions for all of their marketing methods for more than 20 years. The
sales channels. The magazine provides insight on how retailers can achieve Response Group includes: Response Magazine, ResponseMagazine.com,
critical business objectives by integrating leading-edge solutions across the Response This Week and the DRMA Voice newsletters, Response Expo, the
retail enterprise. Direct Response Marketing Alliance (DRMA), and
AsSeenonResponseTV.com.
Jack Myer’s Business Reports Media Biz
Blog For more than 20-years Jack Myers Response Magazine is the definitive print and digital publication in direct
Media Business Report has provided industry- response marketing and advertising providing targeted, cutting-edge
leading trends and forecasts on advertising and marketing spending. Our content, analysis and research for DR professionals involved in all facets of
weekly subscriber-only service, which is underwritten by many of the media direct response marketing, including DRTV, radio, telecom, online, mobile,
industry’s leading companies, includes exclusive industry insights and social and all areas of DR print.
commentary to support day-today business decision-making. Subscribers
receive exclusive reports on media organizations and profiles of early stage SEMPO is the global non-profit organization serving
companies, including proprietary industry-leading research on the the search and digital marketing industry and
perceptions of advertising executives toward media company value and marketing professionals engaged in it. Our purpose is to provide a
media sales organization performance. Subscribers to Jack Myers Media foundation for industry growth through building stronger relationships,
Business Report also underwrite the free MediaBizBloggers.com thought- fostering awareness, providing education, promoting the industry,
leadership blog platform for industry professionals and generating research, and creating a better understanding of search and its
JackMyersThinkTank.com. role in marketing.
In a few short years, we have seen a revolution in search marketing.
Mobile Commerce Daily Advances in search platforms, social media and mobile technologies have
Mobile Marketer: transformed the way search marketers reach their customers.
• The most read publication on mobile marketing, media and commerce
• Content focused on how marketers use the mobile channel for To be at the forefront of this dynamic industry, successful search marketers
branding, customer acquisition and customer retention must:
• Target audience is advertisers, agencies, mobile service providers, • Understand cutting edge technologies and their implications,
publishers and wireless carriers • Engage with other industry leaders, and
• Sign up for the daily newsletters www.mobilemarketer.com and • Maximize their personal career growth.
www.mobilecommercedaily.com
More than 2,400 search marketers in 50+ countries belong to SEMPO. Find
PYMNTS.com is an online media channel that out how you can benefit from membership. Call us at +1-781-876- 8866
captures user-generated and expert-driven or visit us at www.sempo.org.
commentary, information, news, and analysis on “what’s next” in the
payments sector worldwide. The site provides a platform for industry The Website Magazine is a must-read for anyone
professionals to share content related to company and product seeking success on the Web and has the largest
WEBSITEMAGAZINE.COM
developments, to tap into the collective commentary and analysis from subscriber audience of any magazine in the field.
experts, bloggers and industry pundits, and to interact with industry FREE in print and digital format, Website Magazine helps website owners
thought leaders and other influencers on topics of critical importance to and managers develop, design, and promote their online business.
the future of the sector. A joint venture of Business Wire, a Berkshire Subscribe today at www.websitemagazine.com. Advertisers, put your
Hathaway Company, and Market Platform Dynamics, PYMNTS.com products in front of active buyers.
redefines the ways in which B2B news and information is both generated
and distributed. The WHIR Since 2000, The Web Host Industry Review has made
a name for itself as the foremost authority of the Web hosting
RetailWire is the retail industry's premier online industry providing reliable, insightful and comprehensive news,
discussion forum. RetailWire goes beyond conventional interviews and resources to the hosting community. The WHIR
headline news reporting. Each business morning, Blogs provides a community of expert industry perspectives. The
RetailWire editors pick news topics worthy of commentary by its Web Host Industry Review Magazine also offers a business-minded, issue-
"BrainTrust" panel of industry experts, and the general RetailWire driven perspective of interest to executives and decision-makers. WHIR TV
membership. The results are virtual round tables of industry opinion and offers on demand web hosting video interviews and web hosting video
advice covering key dynamics and issues affecting the retailing industry. features of the key persons and events of the web hosting industry. WHIR
RetailWire membership is free to all qualified retail industry professionals. Events brings together like-minded hosting industry professionals and
Over two-thirds of members are in top executive or senior management decision-makers in local communities. The WHIR is an iNET Interactive
positions, representing a broad cross section of retail channels and the property. For more details about The WHIR, visit http://www.theWHIR.com
companies that supply them. RetailWire is supported via sponsorships by For more information on iNET Interactive, visit
leading retail suppliers and service organizations. http://www.iNETinteractive.com
Interactive Mobile Marketplace at Mobile Shopping Fall
The Mobile Marketplace provides delegates with the opportunity to observe demonstrations and
evaluate mobile commerce solutions. The Mobile Marketplace features companies that provide
innovative tools, technologies, and services to help delegates improve their mobile commerce
strategies and marketing initiatives. Delegates can meet and network with mobile solutions experts to
breakdown their toughest challenges and find practical solutions to help move their mobile strategies
forward. For your convenience, the networking activities including breakfast, coffee breaks, and
cocktail receptions are centrally located in the Mobile Marketplace.
To find out how to get your mobile solution featured in The Mobile Marketplace, contact Alexandra
Burke at 646-200-7443 or email Alexandra.Burke@wbresearch.com.
11 Sponsored By:

12. Pricing And Venue Information
Mobile Shopping Fall 2012 Conference Pricing: Hotel Information
Register by 7/31/12 Conference Price
Pricing For Retailers/Brands*
and get $300 off
3 Day Conference (October 22-24, 2012) $899.00 $1,199.00
Pricing For All Others Conference Price
3 Day Conference (October 22-24, 2012) $3,299.00
What Is Your Mobile Shopping Fall Ticket Really Worth?
Mobile Shopping Other
Fall 2012 mobile events
($1,199) ($1499- $2999)
Full End To End Mobile Focus (Marketing, E-commerce,
Multichannel Product Development)
3 Day Event
38 Customized Sessions, Each With
3 Actionable Take-Aways Omni Austin Southpark
30+ Brand Representative Speakers 4140 Governor’s Row
Made For Mobile By Mobile Practitioners With A Austin, Texas 78744
Leading Advisory Board Phone: (512) 448-2222
Fax: (512) 442-8028
Program Developed From 3 Months Of In-Depth
Industry Research http://www.omnihotels.com/
findahotel/austinsouthpark.aspx
More Senior Executives Attending From Top Brands
Than Solutions Providers Mobile Shopping has secured a
Ability To Set Up One On One Meetings With Speakers special conference rate of $109 a
Designed For Your Teams Including Strategy night plus tax for attendees. In order
Development, Marketing, And Multi-Channel to make your reservation, please call
the Omni Austin Southpark at 1-800-
Roundtable Discussions, Presentations And Panels To
Maximize Interactivity And Networking THE-OMNI and identify yourself as a
Mobile Shopping attendee. Rooms
are limited and are on a first come,
Please Note:
first served basis, so make your
1. *A qualified retailer is not: Any service provider to retail organizations - Including software vendors, internet developers,
technology vendors, solution providers, third party logistics providers, consultants or companies with primary revenues reservations as soon as possible. The
resulting from commissions, subscriptions and/or advertising. special rate expires October 1,
2. Worldwide Business Research reserves the right to enforce the rate for non-retailers. 2012. After this date, rooms may
3. All discounts are taken off the full conference price. No two discounts or offers can be combined. still have available, so inquire with
4. Payment is due in full at the time of registration. Your registration will not be confirmed until payment is received and the hotel if rooms remain.
may be subject to cancellation.
WBR CANCELLATION, POSTPONEMENT AND SUBSTITUTION POLICY:
You may substitute delegates at any time. WBR does not provide refunds for cancellations. Any cancellations received in The Mobile Shopping
writing not less than eight (8) days prior to the conference, you will receive a 90% credit to be used at another WBR
conference which must occur within one year from the date of issuance of such credit. An administration fee of 10% of the program is very salient, the
contract fee will be retained by WBR for all permitted cancellations. No credit will be issued for any cancellations occurring
within seven (7) days (inclusive) of the conference. In the event that WBR cancels an event, delegate payments at the date of issues in the agenda are
cancellation will be credited to a future WBR event. This credit will be available for up to one year from the date of issuance.
In the event that WBR postpones an event, delegate payments at the postponement date will be credited towards the precisely what is getting
rescheduled date. If the delegate is unable to attend the rescheduled event, the delegate will receive a 100% credit
representing payments made towards a future WBR event. This credit will be available for up to one year from the date of discussed and decided here.
issuance. No refunds will be available for cancellations or postponements. WBR is not responsible for any loss or damage as
a result of a substitution, alteration, cancellation, or postponement of an event. WBR shall assume no liability whatsoever if - Scott Anderson,
this event is altered, rescheduled, postponed or cancelled due to a fortuitous event, unforeseen occurrence or any other
event that renders performance of this conference inadvisable, illegal, impracticable or impossible. For purposes of this Director of e-Commerce,
clause, a fortuitous event shall include, but shall not be limited to: an Act of God; governmental restrictions and/or
regulations; war or apparent act of war; terrorism or apparent act of terrorism; disaster; civil disorder, disturbance, and/or Vitaminshoppe.com
riots; curtailment, suspension, and/or restriction on transportation facilities/means of transportation; or any other emergency.
12 Register Now! Online: www.Mobileshoppingfall.com • Call: 646-200-7530 OR 888-482-6012 • Email: mobileshopping@wbresearch.com