Fashion and social media have become closely intertwined. Social media has driven significant sales increases for fashion retailers. The ease of accessing the internet and social media has democratized fashion trends, with high-end trends now reaching the mass market more quickly. Social media allows crowdsourcing of fashion, shopping with friends, and getting customer service questions answered, all of which increase purchases. Wearable technology is projected to become a $10 billion industry by 2016 and social platforms like Nike+ have over 6 million active members weekly, showing the growing connection between fashion, social media, and technology.

1. Fashion
&
Social Media

2. @amalucky
#fashion
#tech

3. What's the status quo
of Fashion online?

4. $41bn
the second largest and
fastest growing e-
commerce category in the
US. Source:GP_Bullhound_Research_Online_Fashion_May_2013

5. The number of apparel
sites goes up by
126%

6. Social Media + Fashion=
Match Made In Heaven

7. (Source: ComScore Media Metrix, Europe, May 2012)

8. [Source: l2thinktank]

9. Infographic courtesy of eBay Deals.

10. Social Curation Platforms
Neiman Marcus
experienced a 1800%
increase in sales from Lyst

11. Source: SocialBakers

12. How has this affected the
industry?

13. “Mainstream adoption of social
media and the ease of access to the
Internet have caused this democracy
of trends...the average consumer is
more informed about trends in
fashion and their demand for
newness, paired with the industry's
ability to manufacture, swiftly results
in high-end trends hitting mass
market at the same time”
Julia Fowler, EDITD

14. Open Front Row

15. As live
as it gets!

16. Crowdsourcing

18. Social Commerce

19. Source: L2ThinkTank

20. ● Driving sales
● Shopping with
Friends
● Pop up Shops

21. Customer Service

22. Shoppers who ask pre-purchase
questions via Social Media are
10×15 times more likely to
purchase
Shoppers who read Social Q&A
dialogue around a product are
3-7x more likely to purchase
infographic from TurnTo

23. The Future?

24. Wearable Tech
is set to be the next major
technology battleground
and a $10 billion
industry by 2016.http://www.businessoffashion.com/2013/05/amidst-flurry-of-activity-fashion-brands-absent-from-wearables-revolution.html

25. Nike+ social platform has
more than 6 million
members that use it an average
of 3 times per week.
http://econsultancy.com/gr/blog/62412-how-nike-uses-facebook-twitter-pinterest-and-google

26. Thank you!
xo
@amalucky
All photos from http://images.google.
com/hosted/life