This document discusses the benefits of using a mobile SDK from iDalgo to develop a mobile sports application. It notes that mobile applications now dominate mobile internet usage. The iDalgo SDK allows developers to integrate sports data and functionality into their apps quickly, saving approximately 50% of development time. This gives more time for innovation. Features like live scores, schedules and results can be added in just two weeks. The SDK also enables customization, push notifications, and monetization through advertising. iDalgo aims to help customers develop efficient mobile strategies and offer the best sports experience across all devices.

1. Mobile Sport offer
Anne Marie Cano - amcano@idalgo.fr - 06 70 61 34 02

2. THE MOBILE CONTEXT

3. Mobile applications
The new gateway to the information
Sources : Comscore report 2014, Flurry analytics
There are more Mobile users
than Internet users
46
55
53
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54
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Jan-­‐13
Feb-­‐13
Mar-­‐13
Apr-­‐13
May-­‐13
Jun-­‐13
Jul-­‐13
Aug-­‐13
Sep-­‐13
Oct-­‐13
Nov-­‐13
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Jan-­‐14
Feb-­‐14
Mar-­‐14
Apr-­‐14
Time
spent
on
the
Internet
in
the
USA
according
to
the
device
Internet
users
Mobile
users

4. Mobile applications
dominate mobile browsers’ uses
Sources : Comscore report 2014, Flurry analytics
Mobile browsers
Mobile applications
Time spent on mobile internet according to the device
It is essential to have a mobile strategy, based
on mobile applications.

5. iDalgo helps you to develop an efficient mobile
strategy
Easily enhance your app
with new Sport contents
Create a new mobile
experience with Sport
services
Quickly integrate new
levers that generate
revenue (advertising,
betting…)
Increase your
audience
Retain your
audience
Monetize your
audience

6. Our sport expertise and services
Data
provider
Mobile
solutions
provider
Mobile
agency
iDalgo provides data adapted to all the devices,
for the 8 major sports.
iDalgo mobile SDK allows you to quickly
deliver data (including from a third party
supplier) on your mobile apps and
tablets
iDalgo mobile agency offers you
tailored-made services to meet your
mobile needs :
- Mobile strategy consulting
- Design
- Developpement & integration
Available for :

7. Mobile Use cases

8. Add sport statistics to your application
Increase your audience
WITHOUT SDK WITH SDK IN 2 WEEKS

9. 30 to 60% of opening rate and
4 to 10% of interaction rate.
Retention rate of users on your
application after 4 months : + 80%.
Connect your push notifications
Increase your audience commitment
1
2
Push notification
Access to desired content
Sources : Developers economics
A FEW FIGURES ABOUT PUSH NOTIFICATIONS…
3
Advertising
display

10. Various scenarios of notifications
Push notifications in relation with live events :
- Match status (Match introduction, half-time
score, end of the game)
- Goal
- Match facts – Red card
For iOS and Android
With or without illustration

11. Integrate your advertising spaces
Monetize your audience
The click rate on Mobile is 9 times higher than on the Internet
(Mobile CTR = 0,61%, Internet CTR = 0,07%)
Source: Etude mediamind
BANNERS
INTERSTITIAL
iDalgo allows you to integrate your ad-server
into sport contents
The most consulted sport pages
are already available in the SDK
(Livescore, Match center)
CONTEXTUAL ADVERTISING

12. Commitment at the heart of your application
Invitation to vote Vote and commitment of
the audience
Result and sharing
1 2 3
Why integrating social networks ?
• 66% of the internauts share their opinion about brands or news and make public recommendations.
• 78% of the internauts are trusting the suggestions made by others, even unknown.

13. SDK operation and
interests

14. iDalgo SDK
The shortest path between the data and the application
Set-up &
integration
SDK
ENGINE
Customisation Tailor-
made
1. Use of iDalgo SDK
items already available
2. Customisation at the
colors of the brand
3. Integration to the
application
1. Use of the iDalgo SDK
architecture
2. Tailored-made specifications
and integration
Choice of the
data
1 2
3
DATA

15. How to save time on
the development of your application
by using the SDK

16. WITHOUT SDK WITH SDK
Road map
Development of basic functionnalities
4 months
1st week
2nd week
Definition of needs
Basic customisations
Tests and release to production
SDK integration
2 weeks
Project management
Mockups
Development
Follow-up of live matches
Games’ calendar
Scoresheet « Match facts »
Scoresheet « Starting 11 »
Scoresheet « Head to head »
Results
Standings
Scorers’ standing
…

17. How to save 50% of your time and invest
on innovation by using the SDK

18. iDalgo SDK
gives you more time to innovate
Time for innovation +50%
Development of
basic
functionnalities
Development of
innovating functionnalities
Release to production
Application
on lineWithout 4 months 2 months 1 month
2 weeks 4,5 months
With
1 month

19. The benefits of iDalgo SDK
A turnkey technical solution to add a sport session to your application
You will save time and money on development.
Fast implementation
SDK « views » can be used for any Android or iOS application in less than 2
days.
A graphical tailor-made customisation
The SDK allows you to entirely customise your sport interfaces.
A tailor-made choice of functionnalities
You can add your own functionnalities and choose the items you want to
implement into the application.
An open system
iDalgo SDK is open to receive new data. The customisation can be done
using our digital agency service…

20. OFFER AN ALWAYS MORE INNOVATIVE
EXPERIENCE TO YOUR AUDIENCE
iDalgo commitments
1
2
3
4
HELP YOU TO DEVELOPP AN
EFFICIENT MOBILE STRATEGY
ANSWER TO YOUR CREATION NEEDS
IN ALL DEVICES
(WEB, RESPONSIVE AND MOBILE)
OFFER YOU THE BEST
OF SPORT

21. iDalgo – Press agency specialized in the production and distribution of sport contents
31 rue Chanzy 75001 Paris Tel : +33(0) 1 43 43 25 20 contact@idalgo.fr
06 70 61 34 02
annemarie.cano@idalgo.fr
www.idalgo.fr
31 rue Chanzy 75011 Paris
Contact
They trust us