1. ADVERTISING STANDARDS IN INDIA Web Site: www.altacit.com ; E mail: [email_address] DHANYA N. MENON ADVOCATE
2. ADVERTISEMENTS Public information Market trends Available products/services Various Choice Decision Making Assist in Business Development
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18. PARLE AGRO PVT LTD (LMN JUICE) TVC shows - “a dry parched African site where the people (showcased as having no water and depicted as stupid) are scrounging for water. The TVC then says, “if you don’t have water, drink LMN juice”. The TVC is in extremely poor taste showing Africannation in a bad light. The voice over, “ if you don’t have water, drink LMN juice”, is ridiculous. TVC has nourished stereotypes about Africans which are blatantly racist . TVC Withdrawn