Taking Online Relationships Offline and Offline Relationships Online, presented at the Alabama Social Media Association on June 25, 2013. For more, visit http://alsocme.com.

1. Date June 23rd, 2003
Building Great Relationships
Taking Online Relationships Offline and Offline Relationships Online
Brian Cauble

2. Who Am I?
✤ Software Developer (Former)
✤ Mobile Apps
✤ Entrepreneur
✤ Startup Advisor
✤ Social Media

5. Networking Events
+
Stacks of Business Cards
=
Losing Touch
The Old Formula

6. Social Media

7. My Five Guidelines

8. 1. Be Interesting

9. 2. Be Humble

10. 3. Be Engaged

11. 4. Be Authentic

12. 5. Be Helpful

13. The Five Guidelines
+
Networking
+
Social Media
=
The New Formula

16. Techniques (Offline to Online)

17. Follow Up
✤ Connection Requests
✤ Be Specific
✤ Find Shared Interests
✤ DO NOT SELL!!!

18. BAD!!!

19. GOOD!!!

20. Create Awareness
✤ Update Status/Checkin
✤ Comment/Like
✤ Post Interesting Links & Thoughts
✤ Write About Relevant Topics

21. Build Trust
✤ Make Connections
✤ Offer Expertise
✤ Lead/Organize or Volunteer for Groups
✤ Let People Into Your World, even the hard stuff

22. Standout
✤ Passion
✤ Authenticity
✤ Develop an Identity
✤ Reach Out/Keep in Touch

23. Techniques (Online to Offline)

24. Expand the Relationship
✤ Coffee/Lunch
✤ Conferences
✤ Common Contacts

25. Cement the Relationship
✤ Touch Base (it’s simple)
✤ Invitations to Interesting Events
✤ Scan Attendees/Reach Out

27. Tools

28. Tools
✤ Evernote
✤ Business Card Scanner Apps (Card Snap/Card Snap Lite)
✤ Contactually
✤ Near Me Apps (Circle, Sonar, Foursquare)
✤ Send Out Cards

29. Questions