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Keys to Succesful Corporate Blogging

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Allyis
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If you build it, they will come...not quite. Keys to successful corporate blogging Ethan Yarbrough Allyis
Ethan Yarbrough President Allyis, Inc twitter: @ethany blog: http://blog.allyis.com Email: ethany@allyis.com What We Do ,[object Object]
Knowledge Management
Business Process
Business Insightstwitter: @allyis www.allyis.com
To Blog or Not to Blog That is the question? Why blog? How did I get started? Struggles and pitfalls? Is it worth it? 
.those are also the questions.
Once Upon a Time
 $15,000
Once Upon a Time
Part 2
Still Upon a Time 3 minute interview: $11,956 $3,985.33 per minute
Get Framed
What is the ROI? My ROI may not be your ROI ,[object Object]
Know the right measurement for your kind of business - Measure difference in awareness - Measure engagement - Measure savings
5 Steps of the Buying Process Step One - Need/Want RecognitionDeciding there is, in fact, a need or a want to be filled.   Step Two - Information SearchTrying to determine what's available.   Step Three - EvaluationEliminating products/services/companies and deciding who's best.   Step Four - PurchaseActually buying your product/service.   Step Five – Post Sales SupportNow that you own it, do you need help using it, troubleshooting problems, etc.
Let’s Talk About SEO This is where you get your ROI: Successful SEO comes from successful ,[object Object]
Link Building StrategyNot either/or, but in combination.
Content Creation:You have no captives
 Content: How long? How often? What? You have to deliver value. Give if you want to get. They’ll stay if there’s something in it for them. Comments: ,[object Object]

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Keys to Succesful Corporate Blogging

  • 1. If you build it, they will come...not quite. Keys to successful corporate blogging Ethan Yarbrough Allyis
  • 2.
  • 6. To Blog or Not to Blog That is the question? Why blog? How did I get started? Struggles and pitfalls? Is it worth it? 
.those are also the questions.
  • 7. Once Upon a Time
 $15,000
  • 8. Once Upon a Time
Part 2
  • 9. Still Upon a Time 3 minute interview: $11,956 $3,985.33 per minute
  • 11.
  • 12. Know the right measurement for your kind of business - Measure difference in awareness - Measure engagement - Measure savings
  • 13. 5 Steps of the Buying Process Step One - Need/Want RecognitionDeciding there is, in fact, a need or a want to be filled.   Step Two - Information SearchTrying to determine what's available.   Step Three - EvaluationEliminating products/services/companies and deciding who's best.   Step Four - PurchaseActually buying your product/service.   Step Five – Post Sales SupportNow that you own it, do you need help using it, troubleshooting problems, etc.
  • 14.
  • 15. Link Building StrategyNot either/or, but in combination.
  • 16.
  • 17.
  • 18.
  • 19.
  • 21. Internal links count (and don’t forget to link to yourself)
  • 22.
  • 24. PAY ATTENTION AND CHANGE DIRECTION
  • 25. YOU OWN IT!A small engaged audience is better than a huge disengaged audience.
  • 26. If You Build It, They Will Come? In “Field of Dreams” those people had a need to come, they came because the field fulfilled something for them. What are you fulfilling?
  • 27.