This presentation is for business leaders old enough to remember life before the Internet and was created by a fellow professional who remembers the same and appreciates the fact that you haven’t had much time to sort through all the “snake oil” that’s out there in order to find what really works for your organization. Joseph Zuccaro (@joezuc), President of marketing automation professional services firm Allinio (http://allinio.com) (@allinio), helps you cut tot he chase and learn some fundamental nuggets of information about some of the leading social media tools that add to the complexity of marketing decisions you are facing. By no means is this an encyclopedia; it is merely an introduction that will help you make that step into being a social media savvy organization. Joseph Zuccaro is President and Founder of Allinio, a marketing automation consultancy. http://www.allinio.com

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