Socialmedia jan2711

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This document provides an overview of social media, including what it is, popular social media platforms, and tips for getting started with social media. It discusses that social media is about making connections and sharing information. It also includes a diagram showing different types of social media platforms and how they have evolved over time. The document advises that engaging with social media takes time and provides recommendations for how to start, such as listening, asking questions, and responding to others on social media.

Social Media is about
making connections,
forming relationships,
sharing information,
exchanging ideas...

Social Media
Shiny New Social
Thing Geo-
Microblogs Networks
Networks
Blogs Video
Sharing
Augmented
Reality
Photo
Sharing
Social
Gaming Website Content
Rating

Mobile
Bookmark
Sharing
Cloud
Working
Podcasting
Widgets RSS Feeds

www.alizasherman.com

Social Media takes TIME.
Listen Promote Participate Publish Build
No Engagement Broadcast/Share Low Engagement Content Intensive Community
High Engagement

15 min/day +20 min/day+30 min/day+3-5 hrs/wk+ 5-10 hrs/wk
Original concept by Beth Kanter

personal ............
photos proﬁle
videos
news

news & info .......
video ..................
photos ................

professional......
page
resume ..............
news & info.......
video ..................
photos................

Proﬁle
Friends
Private
Status Updates
comments
likes
Groups

Page
Tabs
Public
Updates
comments
likes
Applications

Account/Page
Bio 140 characters
Following
Followers
Tweets
yours
others

Proﬁle (resume)
Connections networking
Updates
comments
Recommendations
Business directory
Answers
Polls

created by Aliza Sherman
www.mediaegg.com
aliza@mediaegg.com

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Socialmedia jan2711

1. Social Media Basics & Beyond

2. Social Media is about making connections, forming relationships, sharing information, exchanging ideas...

3. Social Media Shiny New Social Thing Geo- Microblogs Networks Networks Blogs Video Sharing Augmented Reality Photo Sharing Social Gaming Website Content Rating Mobile Bookmark Sharing Cloud Working Podcasting Widgets RSS Feeds www.alizasherman.com

10. Social Media takes TIME. Listen Promote Participate Publish Build No Engagement Broadcast/Share Low Engagement Content Intensive Community High Engagement 15 min/day +20 min/day+30 min/day+3-5 hrs/wk+ 5-10 hrs/wk Original concept by Beth Kanter

11. Where do you start with social media?

12. personal ............ photos proﬁle videos news news & info ....... video .................. photos ................

13. professional...... page resume .............. news & info....... video .................. photos................

14. Proﬁle Friends Private Status Updates comments likes Groups

15. Page Tabs Public Updates comments likes Applications

16. Account/Page Bio 140 characters Following Followers Tweets yours others

17. Proﬁle (resume) Connections networking Updates comments Recommendations Business directory Answers Polls

18. How do you start using social media?

19. Listen

20. Ask

21. Respond

22. Thinking about social media...